Mat Baxter
9 Podcast Episodes
Mat Baxter is back; talk of another blockbuster media merger heats up; plus M&C Saatchi's Justin Graham
Mat Baxter is back; talk of another blockbuster media merger heats up; plus M&C Saatchi's Justin Graham
Max Baxter is launching IPG's design and innovation agency Huge in Australia, is there room in the market? (1:58) A look... Read more
15 Feb 2023
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40mins
How to be Brave in an Industry that Can Eat You Alive, Mat Baxter
How to be Brave in an Industry that Can Eat You Alive, Mat Baxter
It’s very easy to point out all the things that need re-imagination in our industry but it’s much harder to actually ste... Read more
3 Oct 2022
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35mins
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Will Google push back on its defamation ruling? Plus, Mat Baxter
Will Google push back on its defamation ruling? Plus, Mat Baxter
On this week's Mumbrellacast. Kalila Welch and Emma Shepherd join Calum Jaspan to discuss this week's defamation ruling ... Read more
8 Jun 2022
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57mins
Mat Baxter: Fast Cars and Lego
Mat Baxter: Fast Cars and Lego
This episode’s creative genius is Mat Baxter, an Aussie ad exec living in New York who made his name running media agenc... Read more
28 Mar 2022
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42mins
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‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to unclear tender briefs and process; poor engagement with procurement
‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to unclear tender briefs and process; poor engagement with procurement
“Ditch the pitch” protagonist Mat Baxter has warned agency reviews are getting worse globally, citing P&G’s extended... Read more
19 Apr 2021
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40mins
Mumbrellacast Special: Naked Reunion - Mat Baxter, Adam Ferrier And Mike Wilson
Mumbrellacast Special: Naked Reunion - Mat Baxter, Adam Ferrier And Mike Wilson
Mat Baxter. Mike Wilson. Adam Ferrier. Three adlanders who turned the media agency landscape in Australia on its head at... Read more
6 Jun 2019
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46mins
13. Mat Baxter, UM Australia Part 2 (Winner: BRW Best Place to Work 2015)
13. Mat Baxter, UM Australia Part 2 (Winner: BRW Best Place to Work 2015)
UM Australia has 90 employees and is one of Australia’s five largest media companies. With annual billings in excess of ... Read more
23 Nov 2016
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23mins
12. Mat Baxter, UM Australia (Winner: BRW Best Place to Work 2015)
12. Mat Baxter, UM Australia (Winner: BRW Best Place to Work 2015)
UM Australia has 90 employees and is one of Australia’s five largest media companies. With annual billings in excess of ... Read more
23 Nov 2016
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21mins
Mat Baxter And Darren Explore The Expanding Role Of The Media Agency In Marketing
Mat Baxter And Darren Explore The Expanding Role Of The Media Agency In Marketing
Mat Baxter, Global Chief Strategy and Creative Office at IPG Mediabrands chats with Darren on media new business and why... Read more
16 Aug 2016
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36mins
