Chris Chiames's guest appearances

Chris Chiames

Damn Good Brands

Airlines Confidential Podcast

On Top of PR with Jason Mudd

Frictionless Marketing

David Goggins

Drew McLellan

Duncan Wardle

Rob Biesenbach

Jordan Silbert

Peter Shankman

Scott Miller

David Meerman Scott

Selena Soo

Jeff Haden

John Higgins

Mike Cessario

JESSIE ITZLER

Bryce Austin

Sharon Toerek

OwlTail

Cruise

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.Five things you’ll learn from this episode:Why Chris Chiames thinks PR pros shouldn’t be storytellers Why measurement is just one important factor in demonstrating PR effectiveness  The value of observation before making suggestionsThe importance of asking “why” as communicatorsHow the travel industry plans to recover from the pandemicQuotables“Smart companies hire smart people.” — @ChrisChiames“Great writing is the key for public relations.” — @ChrisChiames“Storytelling is certainly important, as part of what public relations does effectively. But we’re ultimately more than storytellers. We’re conversationalists, and we are listening, hopefully, as much as we are telling stories.” — @ChrisChiames“There’s a lot more pressure on communicators to make sure they’re delivering messages and content that people are engaging with.” — @ChrisChiames“The more thoughtful questions you ask, the more people like and trust you.” — @jasonmudd9“It really is a privilege to be able to sit in the middle of your organization and be responsible for its reputation and success in multiple ways.”  — @ChrisChiamesIf you enjoyed the episode, would you please leave us a review?About Chris Chiames Chris Chiames is the chief communications officer for Carnival Cruise Line, the most popular cruise operator in the world. After starting his career in politics, he has spent most of the past 25 years in travel, including executive roles at American Airlines, U.S. Airways, Orbitz, Sabre, and leading the travel and tourism practice at Burson-Marsteller.Contact info and resources:Twitter: @ChrisChiamesLinkedin: Chris ChiamesChris’s podcast: Airlines ConfidentialCarnival Cruise Line Additional Resources:Axia Public Relations: https://www.axiapr.com/ About your host Jason MuddOn Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave &amp; Buster’s, H&amp;R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.Support the show  On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. 

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line. Five things you’ll learn from this episode:<ol><li>Why Chris Chiames thinks PR pros shouldn’t be storytellers </li><li>Why measurement is just one important factor in demonstrating PR effectiveness  </li><li>The value of observation before making suggestions</li><li>The importance of asking “why” as communicators</li><li>How the travel industry plans to recover from the pandemic</li></ol>Quotables<ul><li>“Smart companies hire smart people.” — @ChrisChiames</li><li>“Great writing is the key for public relations.” — @ChrisChiames</li><li>“Storytelling is certainly important, as part of what public relations does effectively. But we’re ultimately more than storytellers. We’re conversationalists, and we are listening, hopefully, as much as we are telling stories.” — @ChrisChiames</li><li>“There’s a lot more pressure on communicators to make sure they’re delivering messages and content that people are engaging with.” — @ChrisChiames</li><li>“The more thoughtful questions you ask, the more people like and trust you.” — @jasonmudd9</li><li>“It really is a privilege to be able to sit in the middle of your organization and be responsible for its reputation and success in multiple ways.”  — @ChrisChiames</li></ul>If you enjoyed the episode, would you please <a href="https://ratethispodcast.com/ontopofpr" rel="nofollow" target="_blank">leave us a review</a>?About Chris Chiames Chris Chiames is the chief communications officer for Carnival Cruise Line, the most popular cruise operator in the world. After starting his career in politics, he has spent most of the past 25 years in travel, including executive roles at American Airlines, U.S. Airways, Orbitz, Sabre, and leading the travel and tourism practice at Burson-Marsteller.Contact info and resources:<ul><li>Twitter: <a href="https://twitter.com/chrischiames?lang=en" rel="nofollow" target="_blank">@ChrisChiames</a></li><li>Linkedin: <a href="https://www.linkedin.com/in/chris-chiames-9822b519/" rel="nofollow" target="_blank">Chris Chiames</a></li><li>Chris’s podcast: <a href="https://airlinesconfidential.com/" rel="nofollow" target="_blank">Airlines Confidential</a></li><li><a href="https://www.carnival.com/#" rel="nofollow" target="_blank">Carnival Cruise Line</a></li></ul> Additional Resources:Axia Public Relations: <a href="https://www.axiapr.com/" rel="nofollow" target="_blank">https://www.axiapr.com/</a> About your host Jason MuddOn Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave &amp; Buster’s, H&amp;R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded <a href="http://www.axiapr.com" rel="nofollow" target="_blank">Axia Public Relations</a> in July 2002. Forbes named Axia as one of America’s Best PR Agencies.<a href="https://www.buymeacoffee.com/OnTopofPR" rel="payment nofollow" target="_blank">Support the show</a><ul> <li> <a href="http://www.ontopofpr.com" rel="nofollow" target="_blank">On Top of PR</a> is produced by <a href="http://www.axiapr.com" rel="nofollow" target="_blank">Axia Public Relations</a>, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.</li> <li>On Top of PR is sponsored by <a href="https://www.reviewmaxer.com/pages/on-top-of-pr" rel="nofollow" target="_blank">ReviewMaxer</a>, the platform for monitoring, improving, and promoting online customer reviews.</li> </ul>

Why “storytellers” may not be the best word to describe PR pros with Carnival Cruise Line’s Chris Chiames

Chris Chiames is the Chief Communications Officer of Carnival Cruises.  As CCO, Chris reports directly to Carnival Cruise Line’s President, Christine Duffy. He oversees the company’s internal and external communications, reputation and issues management, and executive communications. Before joining Carnival in 2018, he worked as a senior communications executive mostly for major travel industry organizations including, among others, Sabre Corporation and Orbitz Worldwide. He has a master’s degree in public administration from the Harvard Kennedy School as well as a master’s in journalism from the University of Maryland and a bachelor of arts in journalism from Fresno State University. In the interview, Chris describes some innovative ways Carnival kept in touch with its legions of devoted customers when the company was unable to run cruises for three-quarters of a full year. And he advises that the best way to be ready to communicate during an emergency is to act as though every day is a crisis along with thoughts on best practices for D&amp;I. Here are some key takeaways from this conversation with Chris It’s fine to pitch yourself as a storyteller as long as your stories are relatable to financial people. In business, success is measured in financial terms and odds are good that HR, marketing, and other senior executives you are answering to and working with have financial backgrounds. That means comms people have to be comfortable with the numbers as well as the words. Sometimes making culture more welcoming to people of different ethnicities, genders, and backgrounds are as simple as changing a word. For example, after suggesting Carnival edit the description of the onboard job position for “Hostess” to something more gender-neutral, Chris was told there weren’t any male hosts anyway. Of course, no one is likely to apply for a job with a title that excludes them. Communicating effectively during a crisis has to start long before the emergency arrives. Every comms worker knows that advance planning is essential if you are to navigate troubled times successfully. Chris takes that a lot farther, arguing that every day is a crisis dress rehearsal. That means making sure you’re always grooming your brand’s reputation as assiduously as you would if you were actually in a crisis. A crisis is no time to try to fix a bad reputation, so do the work as far upstream as possible.  Difficult times can enable bonding among teams. Counter-intuitive? It sure sounds like it. But it’s less counter-intuitive when you consider that survivors of tumultuous times can develop a bond -- Chris describes it as a foxhole mentality – that gets its adhesive qualities from everyone doing unfamiliar jobs, having to rely on one another like never before – and not having to struggle against as much bureaucratic obstruction. Try to find time and perspective to observe the positive effects of this difficult time period on your teams’ dynamics as there may be major lessons there for less chaotic times. ----- Produced by Simpler Media

Chris Chiames is the Chief Communications Officer of Carnival Cruises.  As CCO, Chris reports directly to Carnival Cruise Line’s President, Christine Duffy. He oversees the company’s internal and external communications, reputation and issues management, and executive communications. Before joining Carnival in 2018, he worked as a senior communications executive mostly for major travel industry organizations including, among others, Sabre Corporation and Orbitz Worldwide. He has a master’s degree in public administration from the Harvard Kennedy School as well as a master’s in journalism from the University of Maryland and a bachelor of arts in journalism from Fresno State University. In the interview, Chris describes some innovative ways Carnival kept in touch with its legions of devoted customers when the company was unable to run cruises for three-quarters of a full year. And he advises that the best way to be ready to communicate during an emergency is to act as though every day is a crisis along with thoughts on best practices for D&amp;I. Here are some key takeaways from this conversation with Chris It’s fine to pitch yourself as a storyteller as long as your stories are relatable to financial people. In business, success is measured in financial terms and odds are good that HR, marketing, and other senior executives you are answering to and working with have financial backgrounds. That means comms people have to be comfortable with the numbers as well as the words. Sometimes making culture more welcoming to people of different ethnicities, genders, and backgrounds are as simple as changing a word. For example, after suggesting Carnival edit the description of the onboard job position for “Hostess” to something more gender-neutral, Chris was told there weren’t any male hosts anyway. Of course, no one is likely to apply for a job with a title that excludes them. Communicating effectively during a crisis has to start long before the emergency arrives. Every comms worker knows that advance planning is essential if you are to navigate troubled times successfully. Chris takes that a lot farther, arguing that every day is a crisis dress rehearsal. That means making sure you’re always grooming your brand’s reputation as assiduously as you would if you were actually in a crisis. A crisis is no time to try to fix a bad reputation, so do the work as far upstream as possible.  Difficult times can enable bonding among teams. Counter-intuitive? It sure sounds like it. But it’s less counter-intuitive when you consider that survivors of tumultuous times can develop a bond -- Chris describes it as a foxhole mentality – that gets its adhesive qualities from everyone doing unfamiliar jobs, having to rely on one another like never before – and not having to struggle against as much bureaucratic obstruction. Try to find time and perspective to observe the positive effects of this difficult time period on your teams’ dynamics as there may be major lessons there for less chaotic times. ----- Produced by <a href="https://podcastlaunch.pro" rel="nofollow" target="_blank">Simpler Media</a>

CARNIVAL CRUISE LINE CCO, Chris Chiames, on Weathering a Brand Through the Rough Waters of COVID-19 [Episode 29]