Mike Messersmith's guest appearances

Mike Messersmith

FUTUREPROOF. 

Business for Good Podcast

Authentic Avenue

Jasmine Crowe

Jill Thomas

John Mackey

Chris Davis

Rachel Drori

Ariel Kaye

Robert Schwartz

Matt Lombardi

Kevin Moran

Nick Guillen

Nick Ajluni

Seth Goldman

Ro Khanna

Toni Okamoto

Peter Singer

OwlTail

If you’ve been listening to the show for some time, you know that replacing animals in the food system is a topic very close to my heart. While the meat and egg industries in the grand picture have still been largely unaffected by plant-based competitors, that’s not the case in the milk industry, where the explosion of plant-based milks has very tangibly cut into demand for cow’s milk. Gone are the days when almond milk and soy milk were for vegans—now they’re for everyone.  But just a few years ago, a new entrant into the plant-based milk world emerged. In 2015 oat milk was far less than 1 percent of the plant-based milk world. In fact, people hearing the term “oat milk” were probably more likely to think they’d heard people talking about “goat milk.” Not anymore. Thanks largely to one company, Oatly, oat milk is now the belle of the alt-milk ball. After three decades of toiling away far out of mainstream consciousness, Oatly has boomed, leading to its mega-successful 2021 IPO.

If you’ve been listening to the show for some time, you know that replacing animals in the food system is a topic very close to my heart. While the meat and egg industries in the grand picture have still been largely unaffected by plant-based competitors, that’s not the case in the milk industry, where the explosion of plant-based milks has very tangibly cut into demand for cow’s milk. Gone are the days when almond milk and soy milk were for vegans—now they’re for everyone.  But just a few years ago, a new entrant into the plant-based milk world emerged. In 2015 oat milk was far less than 1 percent of the plant-based milk world. In fact, people hearing the term “oat milk” were probably more likely to think they’d heard people talking about “goat milk.” Not anymore. Thanks largely to one company, Oatly, oat milk is now the belle of the alt-milk ball. After three decades of toiling away far out of mainstream consciousness, Oatly has boomed, leading to its mega-successful 2021 IPO.

Oat-to-Market Strategy: Mike Messersmith and the Oatly Story

Oatly | Mike Messersmith, President, North America Milk. It’s good for coffee, cereal, shakes. Just an all around good drink. And where does it come from? [Imagine a cow moo'ing here. You can hear it in the episode, I promise.] No! Well, yes, but also no! What? What are you talking about Adam? You’ll have to find out on today’s Authentic Avenue. Oatly! A Swedish dairy substitute powerhouse that’s been around for 25 years. But only in the US for about 3. Mike Messersmith has been their North American president during this ride, and together he and the brand have ridden the wave of different alternative beverages hitting the market. And today I learn a slew of new terms: oat milk, oatfinder, "oatgurt." Yes, I said "oatgurt."  So whether you’re a frequent consumer or have no idea what I just said, I think you’ll get a lot of our conversation today with the brand that works hard to be The Oat GOAT. So pour a glass with me and listen in as I get real with Oatly and Mike Messersmith. Try the Oatfinder and get yourself some Oatly! https://us.oatly.com/pages/oatfinder FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA:Twitter: https://twitter.com/AuthenticAve/Instagram: https://www.instagram.com/authenticavemedia/ Email Adam: adam@authenticavenuemedia.com Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80)Composed &amp; Produced by Anwar AmrVideo Link: https://youtu.be/8ZZbAkKNx7s

<h1>Oatly | Mike Messersmith, President, North America</h1> Milk. It’s good for coffee, cereal, shakes. Just an all around good drink. And where does it come from? [Imagine a cow moo'ing here. You can hear it in the episode, I promise.] No! Well, yes, but also no! What? What are you talking about Adam? You’ll have to find out on today’s Authentic Avenue. Oatly! A Swedish dairy substitute powerhouse that’s been around for 25 years. But only in the US for about 3. Mike Messersmith has been their North American president during this ride, and together he and the brand have ridden the wave of different alternative beverages hitting the market. And today I learn a slew of new terms: oat milk, oatfinder, "oatgurt." Yes, I said "oatgurt." So whether you’re a frequent consumer or have no idea what I just said, I think you’ll get a lot of our conversation today with the brand that works hard to be The Oat GOAT. So pour a glass with me and listen in as I get real with Oatly and Mike Messersmith. Try the Oatfinder and get yourself some Oatly! <a href="https://us.oatly.com/pages/oatfinder" rel="nofollow" target="_blank">https://us.oatly.com/pages/oatfinder</a> FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA: Twitter: <a href="https://twitter.com/AuthenticAve/" rel="nofollow" target="_blank">https://twitter.com/AuthenticAve/</a> Instagram: <a href="https://www.instagram.com/authenticavemedia/" rel="nofollow" target="_blank">https://www.instagram.com/authenticavemedia/</a> Email Adam: adam@authenticavenuemedia.com Learn more at <a href="https://authenticavenuemedia.com/" rel="nofollow" target="_blank">https://authenticavenuemedia.com/</a>. Theme Song: Extreme Energy (Music Today 80) Composed &amp; Produced by Anwar Amr Video Link: <a href="https://youtu.be/8ZZbAkKNx7s" rel="nofollow" target="_blank">https://youtu.be/8ZZbAkKNx7s</a>

Oatly | Mike Messersmith: The Oat GOAT