Gavin Ivester's guest appearances

Gavin Ivester

Curiosity Habit

Designdrives

Fortune's Path Podcast

Bob Baxley

Drew Holcomb

Doug Powell

Michael Seum

Josh Clark

Joey Zeledón

Michael Janda

Jeff Kaylor

Ben Rector

Branden Harvey

Derek Webb

Chris Jackson

Dave Barnes

Barrett Ward

Michael DiTullo

OwlTail

Tom talks with innovation leader and brand builder Gavin Ivester. Gavin is the former Vice President of Design for Bang &amp; Olufsen, the beloved maker of artful audio equipment and televisions. Gavin talks about creating a principle driven design strategy that delivered double-digit growth in a painfully competitive market, how he started at Apple where he was employee number 2,454, and how he made the change from forklift driver to designer of the original PowerBook. Gavin also speaks about the breakthrough design decision of the PowerBook that's impacted every laptop since, the implications of design principles, how "honesty in materials" promotes sustainability and superior customer experience, how great design and great craftsmanship together create longevity and explain why it can be worth paying $20k for a TV. Gavin also discusses what he learned at Puma where his career shifted from design to product as head of the footwear division, and why licensing can be a sinkhole for your brand equity. Tom ends with a discussion of "the shadow" and how it's reflected in industrial design and managing your life as a product, and Gavin takes us home by talking about the implications of having a successful career on raising children, and what products he loves.

Tom talks with innovation leader and brand builder Gavin Ivester. Gavin is the former Vice President of Design for Bang &amp; Olufsen, the beloved maker of artful audio equipment and televisions. Gavin talks about creating a principle driven design strategy that delivered double-digit growth in a painfully competitive market, how he started at Apple where he was employee number 2,454, and how he made the change from forklift driver to designer of the original PowerBook. Gavin also speaks about the breakthrough design decision of the PowerBook that's impacted every laptop since, the implications of design principles, how "honesty in materials" promotes sustainability and superior customer experience, how great design and great craftsmanship together create longevity and explain why it can be worth paying $20k for a TV. Gavin also discusses what he learned at Puma where his career shifted from design to product as head of the footwear division, and why licensing can be a sinkhole for your brand equity. Tom ends with a discussion of "the shadow" and how it's reflected in industrial design and managing your life as a product, and Gavin takes us home by talking about the implications of having a successful career on raising children, and what products he loves.

Gavin Ivester – A world of possibilities

In episode 50 I had the absolute pleasure to learn from Gavin Ivester, VP of Design of Bang &amp; Olufsen.Gavin made experiences working at Apple, Nike, Puma and even gained experience working as a design consultant.During the episode we talk about to:how to lead design teams and projects at Apple, B&amp;O, Nike, Puma and othershow design drives brand and brand drives designwhy brand transformation starts at the product briefwhy you can’t disconnect brand values and product designhow he helped to simplify the user experience by collaboration of UX/UI teams and Industrial DesignWhy design requires optimismAbout Gavin Ivester:Gavin Ivester is a hybrid product and brand leader with roots in Silicon Valley industrial design and extensive European lifestyle and tech experience. He specializes in driving profitable, responsible growth through the power of design and brand.Gavin recently exited the role of VP Design at Bang &amp; Olufsen after wrapping up his efforts on an aggressive product portfolio upgrade. Coupled with new strategy, the company has returned to profitable growth.As Senior VP/General Manager of PUMA’s global Footwear division, he drove growth of over 400% to €2billion, and led PUMA’s watches and eyewear product lines.Gavin designed the first-ever PowerBook at Apple, headed Nike’s Global Footwear Design team, served as Gibson Guitar’s Chief Creative Officer, and lead a turnaround of Under Armour’s Footwear division.As an entrepreneur and consultant, Gavin has advised on brand and growth strategy for Grammy-nominated music artists and companies in healthcare, banking, beverages, digital media, sports fashion.

In episode 50 I had the absolute pleasure to learn from Gavin Ivester, VP of Design of Bang &amp; Olufsen.Gavin made experiences working at Apple, Nike, Puma and even gained experience working as a design consultant.During the episode we talk about to:how to lead design teams and projects at Apple, B&amp;O, Nike, Puma and othershow design drives brand and brand drives designwhy brand transformation starts at the product briefwhy you can’t disconnect brand values and product designhow he helped to simplify the user experience by collaboration of UX/UI teams and Industrial DesignWhy design requires optimismAbout Gavin Ivester:Gavin Ivester is a hybrid product and brand leader with roots in Silicon Valley industrial design and extensive European lifestyle and tech experience. He specializes in driving profitable, responsible growth through the power of design and brand.Gavin recently exited the role of VP Design at Bang &amp; Olufsen after wrapping up his efforts on an aggressive product portfolio upgrade. Coupled with new strategy, the company has returned to profitable growth.As Senior VP/General Manager of PUMA’s global Footwear division, he drove growth of over 400% to €2billion, and led PUMA’s watches and eyewear product lines.Gavin designed the first-ever PowerBook at Apple, headed Nike’s Global Footwear Design team, served as Gibson Guitar’s Chief Creative Officer, and lead a turnaround of Under Armour’s Footwear division.As an entrepreneur and consultant, Gavin has advised on brand and growth strategy for Grammy-nominated music artists and companies in healthcare, banking, beverages, digital media, sports fashion.

#50 | Gavin Ivester | Driving design leadership for world-class brands

I had been hearing about this ex shoe designer for Nike, who coincidentally also designed the first powerbook for Apple and now living in Nashville for a couple years before we were formally introduced. Because I had gone to college essentially to learn how to design sneakers, but then fell in love with Apple (among other great design-centric brands), I was all-too-eager to meet Gavin Ivester. At our first lunch meeting, we ended up dialoging for a couple hours on all things design and style and process, the whole time, wishing I had brought my tape recorder. Fortunately, I WAS able to record our SECOND conversation, so without further adieu, here’s a couple guys nerding out about design.

I had been hearing about this ex shoe designer for Nike, who coincidentally also designed the first powerbook for Apple and now living in Nashville for a couple years before we were formally introduced. Because I had gone to college essentially to learn how to design sneakers, but then fell in love with Apple (among other great design-centric brands), I was all-too-eager to meet Gavin Ivester. At our first lunch meeting, we ended up dialoging for a couple hours on all things design and style and process, the whole time, wishing I had brought my tape recorder. Fortunately, I WAS able to record our SECOND conversation, so without further adieu, here’s a couple guys nerding out about design.

Why Design Matters w/ Gavin Ivester