Ray Mendez's guest appearances

Ray Mendez

The Fierce Focus Show

GrassRoots Community Network

Jump Street Podcast

Beyond 8 Figures

Blunt Instruments

Blading Chats

Bobi Spassov

Jan Welch

Jon Julio

Miguel Martinez

Josh Petty

Angie Walton

Chris Haffey

Dave Lang

Ricardo Lino

Austin Paz

Robbie Pitts

Mike Torres

Derek Henderson

Mery Munoz

Gav Drumm

OwlTail

Ray Mendez, Partner at Masa&amp;Boz, joins A.J. in this episode to discuss how to make your brand come alive as an entrepreneur with innovative ideas. They dig into several topics, including how to utilize branding and marketing methods to bridge the gap between your business and its customers, why working with agencies can be limiting, the vital link between technology and creativity, and the three areas every business needs to focus on. Tune in to learn first-hand about building effective brand strategies for the sustainable growth of your business.About our guest:Ray Mendez is the Partner at Masa&amp;Boz, a transformation-innovation consultancy that helps turn your business idea into reality. He's a genius at brand prototyping, workshop design, brand strategy, product design, and communication strategies and helps integrate and transform brands across four continents.On today’s episode: Meet Ray Mendez, our guest and Partner at Masa&amp;Boz- 00:40 Ray gives a brief overview of his journey in life and how he got into entrepreneurship - 03:22 Ray explains the exciting backstory behind coining the name “Masa&amp;Boz” - 06:52 What are the two things to keep in mind for deep branding and marketing? - 8:50 Why the ego of the branding and marketing industry should not exist and how they should instead move forward - 09:00 How do Ray’s business tools help the producer (the business) and the user interact more seamlessly? - 10:26 What is the traditional concept of an agency? - 11:26 Ray explains the vision behind his agency and his thoughts on life going forward - 14:04 What is a legacy business? - 21:06 How does the transition from a B2B to a B2C business model look like? - 22:50 The three significant focus areas of any CEO and why they are essential - 31:30 How does Ray define his success? Why is it not focused on material goals? - 37:41 Ray talks about his experience working on the rebranding of the Empire State Building - 41:35 Key Takeaways: Business sustainability involves keeping your business running through all ups and downs. Working with a traditional agency could mean you’re handing over your power to another body. Traditional agencies add more services to their clients’ billable even if it adds no extra value to the latter’s time. A legacy business is a type of business that has evolved over a long time. It involves coming up with a physical product. The three focus areas of Masa&amp;Boz include its vision, culture, and revenue. Shifting from a B2B to a B2C model involves a lot of planning and careful thought because you need to head to a completely different culture and operations. Marketing isn’t merely about selling a product or service; it’s also about keeping your customer in the loop and understanding and improving their product cyclically. Is there a right way to approach marketing?[43:27] - “The kind of approach we like to take marketing - it shouldn't just be about selling, it should be about understanding the customer and improving your product, and then selling and understanding your customer and improving a product.”How important do you think branding is for your business? Tell us on Facebook or any social media platform of your choice (and don’t forget to say hello if you would like to share your story with us)!Connect with Ray Mendez: LinkedIn: @Ray Mendez  Website: https://www.masaboz.com/about  Facebook: https://www.facebook.com/masaboz  Follow Beyond 8 Figures: Website: Beyond8Figures.com  Twitter: @beyond8figures   Facebook: Beyond 8 Figures  Instagram:@b8fpodcast  Email: team@b8fpodcast.com  Connect with Insights Lab:  Website: https://insightslab.ai/  Facebook: https://www.facebook.com/TheInsightsLab/  Instagram: https://www.instagram.com/insightslab.ai/  Email: weare@insightslab.ai   LinkedIn: https://www.linkedin.com/company/insightslab-ai/  

Ray Mendez, Partner at Masa&amp;Boz, joins A.J. in this episode to discuss how to make your brand come alive as an entrepreneur with innovative ideas. They dig into several topics, including how to utilize branding and marketing methods to bridge the gap between your business and its customers, why working with agencies can be limiting, the vital link between technology and creativity, and the three areas every business needs to focus on. Tune in to learn first-hand about building effective brand strategies for the sustainable growth of your business.About our guest:Ray Mendez is the Partner at Masa&amp;Boz, a transformation-innovation consultancy that helps turn your business idea into reality. He's a genius at brand prototyping, workshop design, brand strategy, product design, and communication strategies and helps integrate and transform brands across four continents.On today’s episode:<ul> <li>Meet Ray Mendez, our guest and Partner at Masa&amp;Boz- 00:40</li> <li>Ray gives a brief overview of his journey in life and how he got into entrepreneurship - 03:22</li> <li>Ray explains the exciting backstory behind coining the name “Masa&amp;Boz” - 06:52</li> <li>What are the two things to keep in mind for deep branding and marketing? - 8:50</li> <li>Why the ego of the branding and marketing industry should not exist and how they should instead move forward - 09:00</li> <li>How do Ray’s business tools help the producer (the business) and the user interact more seamlessly? - 10:26</li> <li>What is the traditional concept of an agency? - 11:26</li> <li>Ray explains the vision behind his agency and his thoughts on life going forward - 14:04</li> <li>What is a legacy business? - 21:06</li> <li>How does the transition from a B2B to a B2C business model look like? - 22:50</li> <li>The three significant focus areas of any CEO and why they are essential - 31:30</li> <li>How does Ray define his success? Why is it not focused on material goals? - 37:41</li> <li>Ray talks about his experience working on the rebranding of the Empire State Building - 41:35</li> </ul> Key Takeaways:<ul> <li>Business sustainability involves keeping your business running through all ups and downs.</li> <li>Working with a traditional agency could mean you’re handing over your power to another body.</li> <li>Traditional agencies add more services to their clients’ billable even if it adds no extra value to the latter’s time.</li> <li>A legacy business is a type of business that has evolved over a long time. It involves coming up with a physical product.</li> <li>The three focus areas of Masa&amp;Boz include its vision, culture, and revenue.</li> <li>Shifting from a B2B to a B2C model involves a lot of planning and careful thought because you need to head to a completely different culture and operations.</li> <li>Marketing isn’t merely about selling a product or service; it’s also about keeping your customer in the loop and understanding and improving their product cyclically.</li> </ul> Is there a right way to approach marketing? [43:27] - “The kind of approach we like to take marketing - it shouldn't just be about selling, it should be about understanding the customer and improving your product, and then selling and understanding your customer and improving a product.” How important do you think branding is for your business? Tell us on Facebook or any social media platform of your choice (and don’t forget to say hello if you would like to share your story with us)! Connect with Ray Mendez:<ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/mendezray/" rel="nofollow" target="_blank">@Ray Mendez</a> </li> <li>Website: <a href="https://www.masaboz.com/about" rel="nofollow" target="_blank">https://www.masaboz.com/about</a> </li> <li>Facebook:<a href="https://www.facebook.com/masaboz" rel="nofollow" target="_blank"> https://www.facebook.com/masaboz</a> </li> </ul> Follow Beyond 8 Figures:<ul> <li>Website: <a href="http://beyond8figures.com/" rel="nofollow" target="_blank">Beyond8Figures.com</a> </li> <li>Twitter: <a href="https://twitter.com/beyond8figures" rel="nofollow" target="_blank">@beyond8figures </a> </li> <li>Facebook: <a href="https://www.facebook.com/Beyond8Figures" rel="nofollow" target="_blank">Beyond 8 Figures</a> </li> <li>Instagram:<a href="https://www.instagram.com/b8fpodcast/" rel="nofollow" target="_blank">@b8fpodcast</a> </li> <li>Email: <a href="mailto:team@b8fpodcast.com">team@b8fpodcast.com</a> </li> </ul> Connect with Insights Lab: <ul> <li>Website: <a href="https://insightslab.ai/" rel="nofollow" target="_blank">https://insightslab.ai/</a> </li> <li>Facebook: <a href="https://www.facebook.com/TheInsightsLab/" rel="nofollow" target="_blank">https://www.facebook.com/TheInsightsLab/</a> </li> <li>Instagram: <a href="https://www.instagram.com/insightslab.ai/" rel="nofollow" target="_blank">https://www.instagram.com/insightslab.ai/</a> </li> <li>Email:<a href="mailto:weare@insightslab.ai"> weare@insightslab.ai </a> </li> <li>LinkedIn: <a href="https://www.linkedin.com/company/insightslab-ai/" rel="nofollow" target="_blank">https://www.linkedin.com/company/insightslab-ai/</a> </li> </ul>

Building An Effective Brand Strategy with Ray Mendez, Masa&Boz

In this episode, the boys were joined by Ray Mendez to talk about all things Bond watches and alternatives for some classic Bond watches.

Bond Watch Alternatives with Ray Mendez

I met Ray three years ago in Milan. It's incredible how, thanks to the passion we have, we create bonds with people you know even after half an hour.  We talked to Ray about the history of the New York City scene, what a passion can give you and how the GoSport USA association teaches kids how to turn a sport into a job.

I met Ray three years ago in Milan. It's incredible how, thanks to the passion we have, we create bonds with people you know even after half an hour.  We talked to Ray about the history of the New York City scene, what a passion can give you and how the GoSport USA association teaches kids how to turn a sport into a job.

Blading Chats with Ray Mendez

Ray is one of the first professional bladers out of NYC and still involved to this day. With his company GO! SPORTS he puts blades on over 1,000 kid feet per week.

Ray is one of the first professional bladers out of NYC and still involved to this day. With his company GO! SPORTS he puts blades on over 1,000 kid feet per week.

Ep. 62 with Ray Mendez

Speaker: Ray Mendez, biologist and naturalist Description: Travel with photographer, naturalist, and entomologist Ray Mendez on a journey of exploration into the recesses of one of his favorite places: Trinidad’s rainforest. Anting (using ants for feather cleaning) trogon birds will be among the fascinating jungle inhabitants discussed, as well as various mammals, reptiles and insects. Speaker Bio: Ray Mendez is a Manhattan native who started his career at the American Museum of Natural History in NYC. He first worked in the Department of Animal Behavior, next in Entomology as a taxonomist, and finally as Senior Artist in the Exhibits Department. After leaving the museum he started his own firm, Work As Play. His projects have ranged from the insect wrangler (he coined the phrase) to movies such as Silence of the Lambs to designing exhibits for museums and zoos all over the world, including the first two trash museums in the US. He also has worked on large theme park projects such as Disney’s Animal Kingdom. The natural world and especially its small residents have always been his passion and he has served on the board of the Asa Wright Nature Center in Trinidad and Tobago for over 30 years. Underwritten by: https://wildernessworkshop.org https://www.aspennature.org http://www.roaringforkaudubon.org

Speaker: Ray Mendez, biologist and naturalist Description: Travel with photographer, naturalist, and entomologist Ray Mendez on a journey of exploration into the recesses of one of his favorite places: Trinidad’s rainforest. Anting (using ants for feather cleaning) trogon birds will be among the fascinating jungle inhabitants discussed, as well as various mammals, reptiles and insects. Speaker Bio: Ray Mendez is a Manhattan native who started his career at the American Museum of Natural History in NYC. He first worked in the Department of Animal Behavior, next in Entomology as a taxonomist, and finally as Senior Artist in the Exhibits Department. After leaving the museum he started his own firm, Work As Play. His projects have ranged from the insect wrangler (he coined the phrase) to movies such as Silence of the Lambs to designing exhibits for museums and zoos all over the world, including the first two trash museums in the US. He also has worked on large theme park projects such as Disney’s Animal Kingdom. The natural world and especially its small residents have always been his passion and he has served on the board of the Asa Wright Nature Center in Trinidad and Tobago for over 30 years. Underwritten by: <a href="https://wildernessworkshop.org" rel="nofollow" target="_blank">https://wildernessworkshop.org</a> <a href="https://www.aspennature.org" rel="nofollow" target="_blank">https://www.aspennature.org</a> <a href="http://www.roaringforkaudubon.org" rel="nofollow" target="_blank">http://www.roaringforkaudubon.org</a>

Naturalist Nights - "Close-up Stories From The Trinidad Rainforest" with Ray Mendez

Ray Mendez is a Partner &amp; the Creative Director at Concept Farm.       In our conversation, we talk about why he moved from Bombay at age 23, studying Advertising at Syracuse, then working in New York City and in Amsterdam at agencies like J. Walter Thompson, TBWA Worldwide, and Saatchi &amp; Saatchi. We talked about how he helped create Concept Farm in New York City, the best brief he ever worked on, things he is working on now, and of course, how he focuses.