Murphy Research's guest appearances

Murphy Research

Beyond the Shelf

Real Food Brands Marketing Podcast

NexxtLevel Brands Podcast

OwlTail

Sarah Marion

This week on Beyond the Shelf, we spoke with the Director of Syndicated Research at Murphy Research, Sarah Marion. Murphy Research's State of our Health (SOOH) series is the largest syndicated health and wellness data tracker. They have been collecting data on consumer behaviors and attitudes around health &amp; wellness, fitness, and nutrition since 2018, and have helped some of the largest food &amp; beverage CPG brands make informed and data-driven decisions. Sarah gave us some valuable insights into the SOOH series and how the data has changed within the past few years. We also discussed some of the biggest trends in health &amp; wellness, including consumers' growing holistic approach to food and diets.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.Beyond the Shelf dives into the food &amp; beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

This week on Beyond the Shelf, we spoke with the Director of Syndicated Research at Murphy Research, Sarah Marion. Murphy Research's State of our Health (SOOH) series is the largest syndicated health and wellness data tracker. They have been collecting data on consumer behaviors and attitudes around health &amp; wellness, fitness, and nutrition since 2018, and have helped some of the largest food &amp; beverage CPG brands make informed and data-driven decisions. Sarah gave us some valuable insights into the SOOH series and how the data has changed within the past few years. We also discussed some of the biggest trends in health &amp; wellness, including consumers' growing holistic approach to food and diets.To stay up to date on all new episodes, subscribe to Beyond the Shelf on <a href="https://open.spotify.com/show/5KgXZY3NeWnoC4Q1eS9Pvi" rel="nofollow" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/beyond-the-shelf/id1113198716" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://www.stitcher.com/podcast/chefsbest-2/chefsbest" rel="nofollow" target="_blank">Stitcher</a>, and <a href="https://www.iheart.com/podcast/269-beyond-the-shelf-29429891/" rel="nofollow" target="_blank">iHeartRadio</a> – and don’t forget to leave us a review on Apple Podcasts.<a href="https://www.chefsbest.com/beyond-the-shelf/" rel="nofollow" target="_blank">Beyond the Shelf</a> dives into the food &amp; beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Trends in health & wellness with Sarah Marion of Murphy Research

Do you want to know how the health and wellness trends of your customers may impact your business as the industry evolves?  Join us for a discussion of the Murphy Research “State of Our Health Overview” that reports how we define health and wellness, how important are they in our daily lives, and how attitudes towards fitness and nutrition affect purchasing behavior, technology adoption, and personal happiness. In this episode, I speak with Sarah Marion, Director of Syndicated Research at Murphy Research in LA.  Marion is a cultural anthropologist, a market researcher, and a storyteller. Her work at Murphy Research moves between different types of data and finds the narratives that weave them together, connecting the dots across primary and secondary research, quantitative and qualitative information, trends and headlines.  Murphy Research is a full-service market research firm that understands that groundbreaking research lies at the intersection of science and creativity.  They are known for innovative research design, rigorous execution, and enduring insights, and they offer quantitative and qualitative services to help clients with market assessment, brand strategy, product development, customer loyalty and engagement, and communications research. The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals. Discussion Points  Sarah Marion intro/background Tell us about “cultural anthropology” as it relates to this research Do you decide what to research or do clients come to you? How the “holistic health and wellness tracker” data has a three-pronged approach– trends in health, nutrition, and ‘mindfulness’ How Murphy Research can help you if you want to develop a new product The methodology of Murphy’s research Did you capture great insights or big shifts with the onset of the pandemic? What surprised you most about those insights? How do you bring ‘storytelling’ out of the data you collect? Any shopping trends you can tell us about? Steve’s test of BOPUS (“Buy Online Pick Up At Store”) at Walmart didn’t go well Defining and tracking “mindfulness” Some sustained social practices in health and wellness that are here to stay since Covid The surprising percentage of the population that was never, and will never be, interested or worried about health and wellness What are your “custom research” clients looking for? How millennials are the subgroup driving the “Great Resignation”  Resources: Sarah Marion LinkedIn The State of Our Health Overview Murphy Research Website Email Sarah Marion NexxtLevel Brands Website   Steven Cleere LinkedIn

Do you want to know how the health and wellness trends of your customers may impact your business as the industry evolves?  Join us for a discussion of the Murphy Research “State of Our Health Overview” that reports how we define health and wellness, how important are they in our daily lives, and how attitudes towards fitness and nutrition affect purchasing behavior, technology adoption, and personal happiness. In this episode, I speak with Sarah Marion, Director of Syndicated Research at Murphy Research in LA.  Marion is a cultural anthropologist, a market researcher, and a storyteller. Her work at Murphy Research moves between different types of data and finds the narratives that weave them together, connecting the dots across primary and secondary research, quantitative and qualitative information, trends and headlines.  Murphy Research is a full-service market research firm that understands that groundbreaking research lies at the intersection of science and creativity.  They are known for innovative research design, rigorous execution, and enduring insights, and they offer quantitative and qualitative services to help clients with market assessment, brand strategy, product development, customer loyalty and engagement, and communications research. The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals. Discussion Points <ul> <li>Sarah Marion intro/background</li> <li>Tell us about “cultural anthropology” as it relates to this research</li> <li>Do you decide what to research or do clients come to you?</li> <li>How the “holistic health and wellness tracker” data has a three-pronged approach– trends in health, nutrition, and ‘mindfulness’</li> <li>How Murphy Research can help you if you want to develop a new product</li> <li>The methodology of Murphy’s research</li> <li>Did you capture great insights or big shifts with the onset of the pandemic?</li> <li>What surprised you most about those insights?</li> <li>How do you bring ‘storytelling’ out of the data you collect?</li> <li>Any shopping trends you can tell us about?</li> <li>Steve’s test of BOPUS (“Buy Online Pick Up At Store”) at Walmart didn’t go well</li> <li>Defining and tracking “mindfulness”</li> <li>Some sustained social practices in health and wellness that are here to stay since Covid</li> <li>The surprising percentage of the population that was never, and will never be, interested or worried about health and wellness</li> <li>What are your “custom research” clients looking for?</li> <li>How millennials are the subgroup driving the “Great Resignation”</li> </ul> Resources: <a href="https://www.linkedin.com/in/sarah-marion-29096354/" rel="nofollow" target="_blank">Sarah Marion LinkedIn</a> <a href="https://murphyresearch.com/state-of-our-health/overview" rel="nofollow" target="_blank">The State of Our Health Overview</a> <a href="https://murphyresearch.com/" rel="nofollow" target="_blank">Murphy Research Website</a> <a href="mailto:smarion@murphyresearch.com">Email Sarah Marion</a> <a href="https://www.nexxtlevelbrands.com/" rel="nofollow" target="_blank">NexxtLevel Brands Website</a> <ol> <li><a href="https://www.linkedin.com/in/gscleere/" rel="nofollow" target="_blank"> Steven Cleere LinkedIn</a></li></ol>

What are Consumers Thinking Now: A Conversation with Murphy Research 

We’ve been through a lot of changes in the past few years, and as a result, consumer behaviors are shifting. But as a food business owner how do you know what changes are temporary and what changes are here to stay? And how can you meet the evolving needs of your consumers? In Episode 103 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Sarah Marion, the Director of Syndicated Research at Murphy Research. Sarah shares how consumers have shifted attitudes and behaviors related to food, fitness, and mindset over the past few years of pandemic-living as well as considerations for food business owners who want to meet these changing needs. In This Episode:  What is syndicated market research? The behavior that’s been leading many “new-to-natural" shoppers into healthier eating. How an increase in mindfulness is playing a role in food choices. How each generation has adapted in terms of becoming more health-focused. Why younger buyers value convenience and what they are buying. How people are aligning what they eat with their values. Where you can learn more about The State of Our Health study.  Resources:  Information on The State of Our Health Study from Murphy Research Connect with Sarah on LinkedIn The Real Food Brands Marketing Round Table Brand Strategy Streamlined Course Details Download Your Free Brand Strategy Checkup Book a 60-minute 1-on-1 Brand Strategy session with Katie Connect with Katie on Instagram 

We’ve been through a lot of changes in the past few years, and as a result, consumer behaviors are shifting. But as a food business owner how do you know what changes are temporary and what changes are here to stay? And how can you meet the evolving needs of your consumers? In Episode 103 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Sarah Marion, the Director of Syndicated Research at Murphy Research. Sarah shares how consumers have shifted attitudes and behaviors related to food, fitness, and mindset over the past few years of pandemic-living as well as considerations for food business owners who want to meet these changing needs. In This Episode: <ul> <li>What is syndicated market research?</li> <li>The behavior that’s been leading many “new-to-natural" shoppers into healthier eating.</li> <li>How an increase in mindfulness is playing a role in food choices.</li> <li>How each generation has adapted in terms of becoming more health-focused.</li> <li>Why younger buyers value convenience and what they are buying.</li> <li>How people are aligning what they eat with their values.</li> <li>Where you can learn more about The State of Our Health study.</li> </ul> Resources: <ul> <li><a href="https://murphyresearch.com/syndicated/state-of-our-health" rel="nofollow" target="_blank">Information on The State of Our Health Study from Murphy Research</a></li> <li><a href="https://www.linkedin.com/in/sarah-marion-29096354/" rel="nofollow" target="_blank">Connect with Sarah on LinkedIn</a></li> <li><a href="https://www.facebook.com/groups/RealFoodBrands" rel="nofollow" target="_blank">The Real Food Brands Marketing Round Table</a></li> <li><a href="https://www.realfoodbrands.com/standout/" rel="nofollow" target="_blank">Brand Strategy Streamlined Course Details</a></li> <li><a href="https://www.realfoodbrands.com/brandcheckup/" rel="nofollow" target="_blank">Download Your Free Brand Strategy Checkup</a></li> <li><a href="https://calendly.com/kmleziva/60-minute-strategy-call" rel="nofollow" target="_blank">Book a 60-minute 1-on-1 Brand Strategy session with Katie</a></li> <li><a href="https://www.instagram.com/realfoodbrands" rel="nofollow" target="_blank">Connect with Katie on Instagram</a></li> </ul>