Garth Koyle's guest appearances

Garth Koyle

Matt Report

WP Elevation WordPress Business Podcast

Event Tech Podcast

Neil Patel

Joe Howard

Chris Ducker

Nir Eyal

Guy Kawasaki

Brian Casel

Matthew Pollard

Seth Godin

Rob Walling

Joost De Valk

Brian Gardner

Mike Michalowicz

Philip Morgan

Jason Swenk

Brent Weaver

OwlTail

Watch the video podcast here. A Bit About GarthGarth Koyle has over a decade of experience in business management and internet marketing. Tune in at the 6-minute mark to find out a bit more about his background and what led him to Event Espresso.  Garth joined Seth Shoultes to become the co-founder of Event Espresso in 2012 and has helped the company to grow significantly since they launched. He also co-developed a Saas version of the Event Espresso plugin called Event Smart, which he intends on growing to a $100 million dollar revenue company. Finding BalanceWe all know the stresses of being an entrepreneur and finding that balance can be so hard especially when you have little ones like Garth does! So he has found that having a healthy and distracting hobby is really important. He lets his hobbies take him away for a few hours a week to recharge his battery and give his mind a break from work stresses. Garth loves bike riding around the mountains where he lives. Riding a bike means that you can't text or use your phone, it increases endorphins and helps energy levels. Customer FocusOne of Garth's favourite quotes is:  "Management works within a system, leadership works on a system.” So he says that he is constantly evaluating the system and making changes. The company's core value is to give customers value and control through the systems that they provide. He manages at a higher level rather than focusing on putting out fires. He says he’s learned to think about what the customer really wants. Customers generally don't care about what the technology is, so you need to focus on the solution that will better their lives and their business rather than advertise the features of the product to the client. Building a TeamGarth says his strategy for building his team is to have an awareness of the pain being experienced in the company. “You’ll figure out what you need when it becomes painful enough” he explains. If you have support backlog or UI complaints it can become damaging to the company you, therefore, need to:  Listen to the pains from the customers and your employees Ask yourself, can we afford to alleviate that pain? Will it increase customer satisfaction?  They rarely use job postings to find staff. The staff that they hire has either approached them or they’ve found them by doing business together. Some of their staff were initially customers! The company employs workers from the Ukraine to the West Coast of the United States. Development of the PluginHis company decides future development based on three factors:  Feedback from customers Strategic Goals Speed of Development  To determine the validity of a new feature, Garth says his team will:  List the features Give them scores from 1-5 Rank the importance Rank the ease of development Rank the speed of development  The team will then choose the top candidates for development and then they just table the other ones. Measuring SuccessGarth explains that it is difficult to determine the success of features in a distributed product because if you put a plugin in the WordPress repository, you’re not allowed to communicate with the users and it is, therefore, more difficult to collect data. To combat the problem, Event Espresso uses limited surveys, watches sales, support loads, and attributes those support calls for certain features. They also build queries into the plugin to attempt to build data that will determine the usefulness of particular features in the plugin. Marketing Freemium vs Premium ProductEvent Espresso offers a free version, called Decaf which plays very little in the marketing mix for the company.  They focus most of their marketing on the fully-featured product. Garth explains that he’s gained more customers from other channels than through the free plugin and that people who are serious about marketing their events will end up using the fully featured product. Competing on PriceEverybody has to compete on price eventually. However, in order to compete less often, you have to understand your value proposition:  What you deliver to the customer and how you deliver it Understand what your product does and where it fits in the market Leverage those differentiating factors and communicate them well  Then the customers will understand how they need you more than they need your competitors and price will be less of an influence. Garth's Secrets to Success  Build a good team. Do as much for yourself as possible then when you can’t do it yourself, take the time to find the right people to help you. Content Marketing is a must. Garth says that in the early days the company was growing at 15% per month because of the content they offered through their website and then nurturing those customers over time. Get to know your customers. The more you talk to your customers, the more you understand what’s important to them. Talk to your customers and you will get better at it with practice Stay on track. To keep a project on track, make sure you plan ahead. Planning is expensive, but it can also help you be more profitable and meet expectations down the road. Then you need to follow the project outline as closely as possible. The due diligence up front is really invaluable. Get referred! Make customers happy and ensure that they’re having a good experience. You can then ask them for referrals. They use tools to gauge customer satisfaction and if it is good, they will send the customer a message asking them for referrals. They use Help Scout, surveys and simply by watching support conversations. Differentiate your company. Differentiating yourself is an ongoing task. Garth says that they want to be the lead provider for ticketing and registration, and that can only come as they focus on a complete product for their niche. They focus on what they do and not necessarily what their customers think they should do.   Well, there you have it. Some hot tips from a guy who knows how to do plugins like a boss! Let us know what you think in the comments below. What tips do you have when it comes to growing your business or developing a plugin? We'd love to hear from you.See omnystudio.com/listener for privacy information.

<a href="https://www.wpelevation.com/garthkoyle" rel="noopener nofollow" target="_blank">Watch the video podcast here.</a> A Bit About Garth Garth Koyle has over a decade of experience in business management and internet marketing. Tune in at the 6-minute mark to find out a bit more about his background and what led him to Event Espresso.  Garth joined Seth Shoultes to become the co-founder of Event Espresso in 2012 and has helped the company to grow significantly since they launched. He also co-developed a Saas version of the Event Espresso plugin called Event Smart, which he intends on growing to a $100 million dollar revenue company. Finding Balance We all know the <a href="https://www.wpelevation.com/2017/05/business-personal-life/" rel="nofollow" target="_blank">stresses of being an entrepreneur</a> and <a href="https://www.wpelevation.com/2017/05/andrew-pearce/" rel="nofollow" target="_blank">finding that balance</a> can be so hard especially when you have little ones like Garth does! So he has found that having a healthy and distracting hobby is really important. He lets his hobbies take him away for a few hours a week to recharge his battery and give his mind a break from work stresses. Garth loves bike riding around the mountains where he lives. Riding a bike means that you can't text or use your phone, it increases endorphins and helps energy levels. Customer Focus One of Garth's favourite quotes is:  "Management works within a system, leadership works on a system.” So he says that he is constantly evaluating the system and making changes. The company's core value is to give customers value and control through the systems that they provide. He manages at a higher level rather than focusing on putting out fires. He says he’s learned to think about what the customer really wants. Customers generally don't care about what the technology is, so you need to focus on the solution that will better their lives and their business rather than advertise the features of the product to the client. Building a Team Garth says his strategy for building his team is to have an awareness of the pain being experienced in the company. “You’ll figure out what you need when it becomes painful enough” he explains. If you have support backlog or UI complaints it can become damaging to the company you, therefore, need to: <ol> <li>Listen to the pains from the customers and your employees</li> <li>Ask yourself, can we afford to alleviate that pain?</li> <li>Will it increase customer satisfaction?</li> </ol> They rarely use job postings to find staff. The staff that they hire has either approached them or they’ve found them by doing business together. Some of their staff were initially customers! The company employs workers from the Ukraine to the West Coast of the United States. Development of the Plugin His company decides future development based on three factors: <ol> <li>Feedback from customers</li> <li>Strategic Goals</li> <li>Speed of Development</li> </ol> To determine the validity of a new feature, Garth says his team will: <ul> <li>List the features</li> <li>Give them scores from 1-5</li> <li>Rank the importance</li> <li>Rank the ease of development</li> <li>Rank the speed of development</li> </ul> The team will then choose the top candidates for development and then they just table the other ones. Measuring Success Garth explains that it is difficult to determine the success of features in a distributed product because if you put a plugin in the WordPress repository, you’re not allowed to communicate with the users and it is, therefore, more difficult to collect data. To combat the problem, Event Espresso uses limited surveys, watches sales, support loads, and attributes those support calls for certain features. They also build queries into the plugin to attempt to build data that will determine the usefulness of particular features in the plugin. Marketing Freemium vs Premium Product Event Espresso offers a free version, called Decaf which plays very little in the marketing mix for the company.  They focus most of their marketing on the fully-featured product. Garth explains that he’s gained more customers from other channels than through the free plugin and that people who are serious about marketing their events will end up using the fully featured product. Competing on Price Everybody has to compete on price eventually. However, in order to compete less often, you have to understand your value proposition: <ul> <li>What you deliver to the customer and how you deliver it</li> <li>Understand what your product does and where it fits in the market</li> <li>Leverage those differentiating factors and communicate them well</li> </ul> Then the customers will understand how they need you more than they need your competitors and price will be less of an influence. Garth's Secrets to Success <ul> <li>Build a good team. Do as much for yourself as possible then when you can’t do it yourself, take the time to find the right people to help you.</li> <li>Content Marketing is a must. Garth says that in the early days the company was growing at 15% per month because of the content they offered through their website and then nurturing those customers over time.</li> <li>Get to know your customers. The more you talk to your customers, the more you understand what’s important to them. Talk to your customers and you will get better at it with practice</li> <li>Stay on track. To keep a project on track, make sure you plan ahead. Planning is expensive, but it can also help you be more profitable and meet expectations down the road. Then you need to follow the project outline as closely as possible. The due diligence up front is really invaluable.</li> <li>Get referred! Make customers happy and ensure that they’re having a good experience. You can then ask them for referrals. They use tools to gauge customer satisfaction and if it is good, they will send the customer a message asking them for referrals. They use Help Scout, surveys and simply by watching support conversations.</li> <li>Differentiate your company. Differentiating yourself is an ongoing task. Garth says that they want to be the lead provider for ticketing and registration, and that can only come as they focus on a complete product for their niche. They focus on what they do and not necessarily what their customers think they should do. </li> </ul> Well, there you have it. Some hot tips from a guy who knows how to do plugins like a boss! Let us know what you think in the comments below. What tips do you have when it comes to growing your business or developing a plugin? We'd love to hear from you.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Episode #164 - Developing and Growing a Plugin with Garth Koyle

This week’s feature guest is Garth Koyle of Event Espresso. He says he wants to grow his business into a $100 million dollar revenue company — the largest goal ever announced on WP Elevate. Garth is giving away one Everything License to a lucky listener of the WP Elevation Podcast. Garth earned a Masters of Business Administration and a Masters of Healthcare Administration from the University of Utah. Co-founder pf Event Espresso, Garth joined the company in 2012. He has led the company to grow to 12 employees already, and to found a Saas version of the Event Espresso plugin called Event Smart, which he intends on growing to a $100 million dollar revenue company. Garth has over a decade experience in business management and internet marketing. He competed in the 2011 Utah Entrepreneur Challenge for Event Espresso, taking home a $40,000 Grand Prize for the business plan.  Since that time, in addition to running Event Espresso, Garth speaks at WordCamps across the US, on WordPress Entrepreneurship and Plugin Development.See omnystudio.com/listener for privacy information.

This week’s feature guest is Garth Koyle of Event Espresso. He says he wants to grow his business into a $100 million dollar revenue company — the largest goal ever announced on WP Elevate. Garth is giving away one Everything License to a lucky listener of the WP Elevation Podcast. Garth earned a Masters of Business Administration and a Masters of Healthcare Administration from the University of Utah. Co-founder pf <a href="http://eventespresso.com/pricing/" rel="nofollow" target="_blank">Event Espresso</a>, Garth joined the company in 2012. He has led the company to grow to 12 employees already, and to found a Saas version of the Event Espresso plugin called <a href="https://eventsmart.com" rel="nofollow" target="_blank">Event Smart</a>, which he intends on growing to a $100 million dollar revenue company. Garth has over a decade experience in business management and internet marketing. He competed in the 2011 Utah Entrepreneur Challenge for Event Espresso, taking home a $40,000 Grand Prize for the business plan.  Since that time, in addition to running Event Espresso, Garth speaks at WordCamps across the US, on WordPress Entrepreneurship and Plugin Development.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Episode #71 Garth Koyle