Tori McCue's guest appearances

Tori McCue

NOT 97

Music Business Podcast

Stay Busy with Armon Sadler

Derrick Aroh

Regina Cho

Steve Aoki

Wiz Khalifa

Gareth Emery

Kim Kaupe

Mark Kelley

Nick Hakim

Lil Dicky

Marc E. Bassy

Cherie Hu

Kirk Douglas

Andrew Barber

Jeff Jackson

Jesse Kirshbaum

OwlTail

In this episode of the Music Business Podcast, we sit down with International Marketing Manager at Columbia Records, Tori McCue. Tori’s past experience includes working for the media and touring divisions at Move Forward Music and on the digital marketing team at Def Jam Recordings (where she worked for Jeezy, Fabolous, Kaash Paige, etc.). Today, we discuss what it’s like bridging the gap between marketing campaigns domestically with their international counterparts, recent campaigns and how she approached them, how she’d spend an 100k marketing budget on breaking an artist in 2021, and more.As always, please leave a review and let us know what you think, follow us on Instagram @musicbusinesspodcast, and join our Patreon community at musicbusinesspodcast.com/community.  Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

In this episode of the Music Business Podcast, we sit down with International Marketing Manager at Columbia Records, Tori McCue. Tori’s past experience includes working for the media and touring divisions at Move Forward Music and on the digital marketing team at Def Jam Recordings (where she worked for Jeezy, Fabolous, Kaash Paige, etc.). Today, we discuss what it’s like bridging the gap between marketing campaigns domestically with their international counterparts, recent campaigns and how she approached them, how she’d spend an 100k marketing budget on breaking an artist in 2021, and more.As always, please leave a review and let us know what you think, follow us on Instagram @musicbusinesspodcast, and join our Patreon community at <a href="http://musicbusinesspodcast.com/community" rel="nofollow" target="_blank">musicbusinesspodcast.com/community</a>. Our GDPR privacy policy was updated on August 8, 2022. Visit <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Growing Globally with International Marketing Manager at Columbia Records, Tori McCue

In solidarity with the Black Lives Matter movement and in support of our community, we pushed the season six finale back until today. Before you listen to this episode we encourage you to research and donate to organizations dedicated to uplifting and empowering black communities and voices. We encourage you to sign petitions and contact your local elected officials to defund the police and hold racist police officers accountable for their actions. And if you can, safely, we encourage you to make your voice heard and join the protests.   That said, we think it's important to share this episode and offer a platform to the artists featured.  The season six finale features two industry veterans: Tori McCue, Columbia Record’s International Marketing Manager and Derrick Aroh, the VP of A&amp;R at RCA Records. Tori introduces LA’s Boylife and his unique, honest brand of pop while Derrick spins a stank face-worthy record from Monsune. We discuss Rochester’s own Mister Novela and London’s DC — two young rappers defining their own sounds outside of the city’s they’re from. Plus we dive into Liv.e with a special stand out from her latest daring, genre-fluid EP.  01 "Juliet" by Cal Maro 02 "Peas" by Boylife  03 "Salt of the Earth" by Akhi 04 "Smithereens" by Rasharn Powell  05 "Back In My Birkin" by Mister Novela 06 "Cloud" by Monsune  07 "Neighbourhood" by DC  08 "Lessons From My Mistake... but I lost your number" by Liv.e 09 "Upside Down" by Sunny Oh!   Art: Chad Balkum  Follow Not 97: ▶ Twitter: https://twitter.com/_NOT97 ▶ Instagram: https://www.instagram.com/_not97  *Not 97 is powered by the innovative music company Amuse.io, making distribution effortless for independent artists everywhere. © NOT 97. All music ℗ &amp; © their rights holders, used by NOT 97 with explicit permission. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In solidarity with the Black Lives Matter movement and in support of our community, we pushed the season six finale back until today. Before you listen to this episode we encourage you to research and donate to organizations dedicated to uplifting and empowering black communities and voices. We encourage you to sign petitions and contact your local elected officials to defund the police and hold racist police officers accountable for their actions. And if you can, safely, we encourage you to make your voice heard and join the protests.  That said, we think it's important to share this episode and offer a platform to the artists featured.  The season six finale features two industry veterans: Tori McCue, Columbia Record’s International Marketing Manager and Derrick Aroh, the VP of A&amp;R at RCA Records. Tori introduces LA’s Boylife and his unique, honest brand of pop while Derrick spins a stank face-worthy record from Monsune. We discuss Rochester’s own Mister Novela and London’s DC — two young rappers defining their own sounds outside of the city’s they’re from. Plus we dive into Liv.e with a special stand out from her latest daring, genre-fluid EP. 01 <a href="https://soundcloud.com/cal_maro/juliet" rel="nofollow" target="_blank">"Juliet" by Cal Maro</a> 02 <a href="https://soundcloud.com/gelatowilliams/peas" rel="nofollow" target="_blank">"Peas" by Boylife </a> 03 <a href="https://soundcloud.com/brotherahki/ahki-salt-of-the-earth-1" rel="nofollow" target="_blank">"Salt of the Earth" by Akhi</a> 04 <a href="https://soundcloud.com/rasharnpowell/smithereens" rel="nofollow" target="_blank">"Smithereens" by Rasharn Powell </a> 05 <a href="https://soundcloud.com/misternovela/backinmybirkin" rel="nofollow" target="_blank">"Back In My Birkin" by Mister Novela</a> 06 <a href="https://soundcloud.com/monsune_inc/cloud-2" rel="nofollow" target="_blank">"Cloud" by Monsune </a> 07 <a href="https://www.youtube.com/watch?v=zSIB9EEynh4" rel="nofollow" target="_blank">"Neighbourhood" by DC </a> 08 <a href="https://soundcloud.com/ohliveosun/lessons-1" rel="nofollow" target="_blank">"Lessons From My Mistake... but I lost your number" by Liv.e</a> 09 <a href="https://www.youtube.com/watch?v=Tm7ePv75noM" rel="nofollow" target="_blank">"Upside Down" by Sunny Oh! </a> Art: <a href="https://chadbalkum.com/" rel="nofollow" target="_blank">Chad Balkum</a> Follow Not 97: ▶ Twitter: <a href="https://twitter.com/_NOT97" rel="nofollow" target="_blank">https://twitter.com/_NOT97</a> ▶ Instagram: <a href="https://www.instagram.com/_not97" rel="nofollow" target="_blank">https://www.instagram.com/_not97</a> *Not 97 is powered by the innovative music company <a href="http://Amuse.io" rel="nofollow" target="_blank">Amuse.io</a>, making distribution effortless for independent artists everywhere. © NOT 97. All music ℗ &amp; © their rights holders, used by NOT 97 with explicit permission. Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices" rel="nofollow" target="_blank">podcastchoices.com/adchoices</a>

6.10 Featuring Tori McCue & Derrick Aroh

Triller

Live and cleansed from Brooklyn Podcasting Studio...Busy Boys back. We're joined by yet another Syracuse University industry buddy, Tori Mccue! Chat - Donald Glover album (actually out now on Spotify), Corona challenge on Triller, are leaks really leaks? (4:05); Half&amp;Half - Support your fellow artists by streaming, buying merch, or just offering some encouragement! (9:10); Employee of The Week - Keyera Williams, Westbrook Productions, formerly at Genius and Buzzfeed (10:48); Slide Deck - Doja Cat - Wine Pon You; Sudan Archives - Glorious; Tinashe - Story Of Us (11:58); Board Meeting - y'all learn about Tori oooooh. Twitter comes up in more ways than one hehe. Bulletin Board - DJ DNice is blessing IG Live, and everyone else is doing concerts too. Wash your hands and stay inside. Stay Safe, Stay Humble, Stay Busy. --- Send in a voice message: https://podcasters.spotify.com/pod/show/staybusypod/messageSupport this podcast: https://podcasters.spotify.com/pod/show/staybusypod/support

Live and cleansed from Brooklyn Podcasting Studio...Busy Boys back. We're joined by yet another Syracuse University industry buddy, Tori Mccue! Chat - Donald Glover album (actually out now on Spotify), Corona challenge on Triller, are leaks really leaks? (4:05); Half&amp;Half - Support your fellow artists by streaming, buying merch, or just offering some encouragement! (9:10); Employee of The Week - Keyera Williams, Westbrook Productions, formerly at Genius and Buzzfeed (10:48); Slide Deck - Doja Cat - Wine Pon You; Sudan Archives - Glorious; Tinashe - Story Of Us (11:58); Board Meeting - y'all learn about Tori oooooh. Twitter comes up in more ways than one hehe. Bulletin Board - DJ DNice is blessing IG Live, and everyone else is doing concerts too. Wash your hands and stay inside. Stay Safe, Stay Humble, Stay Busy. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/staybusypod/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/staybusypod/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/staybusypod/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/staybusypod/support</a>

Episode 15 - Tori, Triller and Twitter featuring Tori McCue (Columbia Records)