Philip Beck's guest appearances

Philip Beck

China Business Cast

Limitless Laowai — Expat Life, Business Strategy, Personal Development & Cultural Adjustment in China | Learn Chinese

Asia Startup Pulse

James Lalonde

Bruno Bensaid

Mike Burns

Greg Nance

Brandon Mehrgut

Jill Tang

Sean Pan

Hao Wu

Mike Michelini

Sophie Wu

Patrick Riley

Joe Fish

Mark Johnson

Derek Flint

Elliott Zaagman

OwlTail

Today we have invited Philip Beck, who has had more than 40 years experience in the social media and marketing industry in and out of China. He commented on China’s digital transformation and how it is infusing innovation into China’s startup space. He continued on to discuss how agencies and big companies have created opportunities for new startups to capitalise on those opportunities and the changing profiles of startup founders that are building new companies 1:03 Philip Beck intro 2:44 Social media industry in 2004 4:16 Hongkong in 2014 5:18 Not copycats, but local Chinese version 7:10 Why Renren was a hit 8:14 What was the media planning strategy back then 10:14 Red envelop phenomenon 13:52 Digitalisation of media 15:52 New innovation in marketing in china - access to consumer data points - built a very strong consumer profile Tencent and alibaba Look alike profile 20:29 How does Taobao and Tmall make money 23:14 What else is happening in the media marketing space for startups 25:50 Large agencies making acquisitions 28:14 Robin 8’s changing team profile 30:07 Changes in founders’ background 31:35 How to connect with Philip Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our host Oscar Ramos and guest Philip Beck, editor David and Geep, producer Eva Shi &amp; Summer Xia , organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

Today we have invited Philip Beck, who has had more than 40 years experience in the social media and marketing industry in and out of China. He commented on China’s digital transformation and how it is infusing innovation into China’s startup space. He continued on to discuss how agencies and big companies have created opportunities for new startups to capitalise on those opportunities and the changing profiles of startup founders that are building new companies 1:03 Philip Beck intro 2:44 Social media industry in 2004 4:16 Hongkong in 2014 5:18 Not copycats, but local Chinese version 7:10 Why Renren was a hit 8:14 What was the media planning strategy back then 10:14 Red envelop phenomenon 13:52 Digitalisation of media 15:52 New innovation in marketing in china - access to consumer data points - built a very strong consumer profile Tencent and alibaba Look alike profile 20:29 How does Taobao and Tmall make money 23:14 What else is happening in the media marketing space for startups 25:50 Large agencies making acquisitions 28:14 Robin 8’s changing team profile 30:07 Changes in founders’ background 31:35 How to connect with Philip Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it! Many thanks to our host Oscar Ramos and guest Philip Beck, editor David and Geep, producer Eva Shi &amp; Summer Xia , organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website <a href="http://www.chinaccelerator.com" rel="nofollow" target="_blank">www.chinaccelerator.com</a>

How China's Media Digitalization Innovates Startups with Philip Beck, Chairman of Dubeta

This week we've got an interview for you from Philip Beck who has 38 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in China, Asia-Pacific, the UK and Ireland. Here is a quote I think says it all about building your business in China: So the biggest issue i find with major brand is just they just too slow and in china compared to the rest of the world What happens and in china, in a space of one year is equal to 7 years in any other market so you have to move quickly and if you don’t move quickly you just get smashed - Philip Beck Hope you enjoy this episode and don't forget to join our WeChat group. Either send a request to 'shlomof' or 'michelini'Episode Content:How did Philip end up in China? Speaking about WeChat engagement done right. What is a Wechat CRM? And what can you do with it?Is WeChat marketing &amp; CRM fits small businesses as well?What is the thought process behind making a customer engagement campaign?How to measure your success , specifically in Wechat?What are common mistakes you see brands making, specifically in Chinese marketing / Wechat?Tips or resources to someone thinking to start their digital marketing in the Chinese market? Books, blogs, etc?Philip Beck contact details (Also on Episode Mentions section)Episode Mentions:Shlomo's talk at Casual connect Tel Aviv - Conquering the Chinese App Market – Challenges and SolutionsMike's Organises a Hong Kong business trip on November 18th, 2016Join Enterchina.co community Choach.comWhat is KOL (key opinion leaders)?Books recommendation by PhilipBillions: Selling to the New Chinese Consumer by Tom DoctoroffWhy Should Anyone Be Led by You? With a New Preface by the Authors: What It Takes to Be an Authentic Leader by Rob GoffeePhilip's Linkedin page Philip's WeChat account: Philip_beck Download and SubscribeDownload this episode: right click on this link and choose "save as"Subscribe to China Business Cast on iTunesOr check out the full list on subscription options Periscope Live broadcasting of the recordings follow @StartupNoodle (open link on mobile)

This week we've got an interview for you from Philip Beck who has 38 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in China, Asia-Pacific, the UK and Ireland. Here is a quote I think says it all about building your business in China: <blockquote>So the biggest issue i find with major brand is just they just too slow and in china compared to the rest of the world What happens and in china, in a space of one year is equal to 7 years in any other market so you have to move quickly and if you don’t move quickly you just get smashed - Philip Beck </blockquote>Hope you enjoy this episode and don't forget to join our WeChat group. Either send a request to 'shlomof' or 'michelini'<h2>Episode Content:</h2><ul><li>How did Philip end up in China? </li><li>Speaking about WeChat engagement done right. </li><li>What is a Wechat CRM? And what can you do with it?</li><li>Is WeChat marketing &amp; CRM fits small businesses as well?</li><li>What is the thought process behind making a customer engagement campaign?</li><li>How to measure your success , specifically in Wechat?</li><li>What are common mistakes you see brands making, specifically in Chinese marketing / Wechat?</li><li>Tips or resources to someone thinking to start their digital marketing in the Chinese market? Books, blogs, etc?</li><li>Philip Beck contact details (Also on Episode Mentions section)</li></ul><h3>Episode Mentions:</h3><ul><li>Shlomo's talk at Casual connect Tel Aviv - <a href="https://youtu.be/evo963j9OJk" rel="nofollow" target="_blank">Conquering the Chinese App Market – Challenges and Solutions</a></li><li><a href="https://www.globalfromasia.com/hktrip" rel="nofollow" target="_blank">Mike's Organises a Hong Kong business trip on November 18th, 2016</a></li><li><a href="http://www.chinabuisnesscast.com/enterchina" rel="nofollow" target="_blank">Join Enterchina.co community </a></li><li><a href="http://world.coach.com/" rel="nofollow" target="_blank">Choach.com</a></li><li><a href="https://en.wikipedia.org/wiki/Opinion_leadership#Key_opinion_leader" rel="nofollow" target="_blank">What is KOL (key opinion leaders)?</a></li><li>Books recommendation by Philip<ul><li><a href="https://www.amazon.com/gp/product/1403971692/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1403971692&amp;linkCode=as2&amp;tag=ebusichine_leftsidebar-20&amp;linkId=35c0a3ab0614e9c1e6f06549c69b8d04" rel="nofollow" target="_blank">Billions: Selling to the New Chinese Consumer </a>by <a href="https://www.amazon.com/gp/product/1403971692/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1403971692&amp;linkCode=as2&amp;tag=ebusichine_leftsidebar-20&amp;linkId=35c0a3ab0614e9c1e6f06549c69b8d04" rel="nofollow" target="_blank">Tom Doctoroff</a></li><li><a href="https://www.amazon.com/gp/product/163369108X/ref=as_li_tl?ie=UTF8&amp;tag=ebusichine_leftsidebar-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=163369108X&amp;linkId=d0ae4269c5e17c0f88ddd8ff2d942193" rel="nofollow" target="_blank">Why Should Anyone Be Led by You? With a New Preface by the Authors: What It Takes to Be an Authentic Leader</a><a href="https://www.amazon.com/gp/product/163369108X/ref=as_li_tl?ie=UTF8&amp;tag=ebusichine_leftsidebar-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=163369108X&amp;linkId=d0ae4269c5e17c0f88ddd8ff2d942193" rel="nofollow" target="_blank"> by </a><a href="https://www.amazon.com/gp/product/163369108X/ref=as_li_tl?ie=UTF8&amp;tag=ebusichine_leftsidebar-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=163369108X&amp;linkId=d0ae4269c5e17c0f88ddd8ff2d942193" rel="nofollow" target="_blank">Rob Goffee</a></li></ul></li><li><a href="https://cn.linkedin.com/in/philiphbeck" rel="nofollow" target="_blank">Philip's Linkedin page </a></li><li>Philip's WeChat account: Philip_beck </li></ul><h2>Download and Subscribe</h2><ul><li>Download this episode: right click on <a href="http://media.blubrry.com/chinabusinesscast/s3-ap-southeast-1.amazonaws.com/chinabusinesscast/cpc50.mp3" rel="nofollow" target="_blank">this link</a> and choose "save as"</li><li>Subscribe to <a href="https://itunes.apple.com/ca/podcast/china-business-cast/id677220250" rel="nofollow" target="_blank">China Business Cast on iTunes</a></li><li>Or check out the full list on <a href="http://www.chinabusinesscast.com/subscribe-to-china-business-cast" rel="nofollow" target="_blank">subscription options </a></li><li>Periscope Live broadcasting of the recordings follow <a href="http://www.periscope.tv/StartupNoodle" rel="nofollow" target="_blank">@StartupNoodle</a> (open link on mobile)</li></ul>

Ep. 50:  WeChat Engagment for Brands & SME in China with Philip Beck from Dubeta - 多倍达投资

Philip is married and has one 28 year-old-daughter back home in Australia. He's worked for 37 years–26 in marketing and advertising and 5 years in recruiting all in the corporate sector. The past 6 years, he has worked as an angel investor in Chinese start ups, focusing mainly on consumer technology. He has a passion for flying helicopters and his dream is to fly the entire length of the Great Wall of China by helicopter.

Philip is married and has one 28 year-old-daughter back home in Australia. He's worked for 37 years–26 in marketing and advertising and 5 years in recruiting all in the corporate sector. The past 6 years, he has worked as an angel investor in Chinese start ups, focusing mainly on consumer technology. He has a passion for flying helicopters and his dream is to fly the entire length of the Great Wall of China by helicopter.

#11 Philip Beck – Executive, angel investor on 'failing fast'