Jon Pietz's guest appearances

Jon Pietz

Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia

Customer Centric Marketing for Business with Dan MacInnis

Brian Casel

Jared Easley

Amy Porterfield

Bryony Thomas

Ilise Benun

Bernadette Jiwa

David Nihill

John DiJulius

Andrew Davis

Tristan White

Jeanne Bliss

Bill Self

Rick Harris

Jason Blumer

Bruce Kasanoff

OwlTail

Jon Pietz runs Brandxco and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customers, is part of Jon's approach. This branding strategy transforms your marketing activities and the return you get on your marketing spend. Spending some time with Jon you will learn from his many years experience about how to develop your core brand position.Jon's process is aimed at understanding:You:What are you good at? What makes you different? What are your most satisfying experiences with your clients? When you are firing on all cyclinders and what is that like?Your sales cycle:Your process, your sticking points, why you win, who they try and attract as ideal customersCompetitors:Who are they, what makes them different, where do they competeIdeal customers Identify up to 12 awesome customers Score your customers for certain factors, need, values, referral opportunity, growth, etc What is driving their behaviour: from life and work that you provide Where do they get their information: social, magazines,  What are the common, beliefs, values, fears: The psychology behind why they buy from you.  Jon turns the tables on me and asks me about my process and my ideal client.Books Jon referred to:Tom Asacker The business of BeliefTed Talk by TomSimon Sinek Start with WhyMarty Neumeir - Liquid Agency The brand GapChip and Dan Heath - Made to Stick SwitchJeanne Bliss - I love you more than my dogBrandxco

Jon Pietz runs <a href="http://www.brandxco.com" rel="nofollow" target="_blank">Brandxco</a> and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customers, is part of Jon's approach. This branding strategy transforms your marketing activities and the return you get on your marketing spend. Spending some time with Jon you will learn from his many years experience about how to develop your core brand position.Jon's process is aimed at understanding:You:What are you good at? What makes you different? What are your most satisfying experiences with your clients? When you are firing on all cyclinders and what is that like?Your sales cycle:Your process, your sticking points, why you win, who they try and attract as ideal customersCompetitors:Who are they, what makes them different, where do they competeIdeal customers<ul> <li>Identify up to 12 awesome customers</li> <li>Score your customers for certain factors, need, values, referral opportunity, growth, etc</li> <li>What is driving their behaviour: from life and work that you provide</li> <li>Where do they get their information: social, magazines, </li> <li>What are the common, beliefs, values, fears: The psychology behind why they buy from you.</li> </ul>Jon turns the tables on me and asks me about my process and my ideal client.Books Jon referred to:<a href="http://tomasacker.com" rel="nofollow" target="_blank">Tom Asacker</a> The business of Belief<a href="https://www.youtube.com/watch?v=W0jTZ-GP0N4" rel="nofollow" target="_blank">Ted Talk by Tom</a>Simon Sinek <a href="https://www.startwithwhy.com" rel="nofollow" target="_blank">Start with Why</a><a href="http://www.amazon.com/Marty-Neumeier/e/B001H6GP4Q" rel="nofollow" target="_blank">Marty Neumeir</a> - Liquid Agency<a href="http://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109/ref=la_B001H6GP4Q_1_1?s=books&amp;ie=UTF8&amp;qid=1407975808&amp;sr=1-1" rel="nofollow" target="_blank"> The brand Gap</a>Chip and Dan Heath - <a href="http://www.amazon.com.au/Made-Stick-ideas-others-unstuck-ebook/dp/B0031RS2XG/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1407976032&amp;sr=1-1&amp;keywords=Made+to+stick" rel="nofollow" target="_blank">Made to Stick</a> <a href="http://www.amazon.com.au/Switch-change-things-when-hard-ebook/dp/B005TKD512/ref=pd_sim_kinc_1?ie=UTF8&amp;refRID=03H4HFY7RNG3DHPTHWB7" rel="nofollow" target="_blank">Switch</a><a href="http://www.customerbliss.com/jeanne.htm" rel="nofollow" target="_blank">Jeanne Bliss</a> - <a href="http://www.customerbliss.com/books.htm" rel="nofollow" target="_blank">I love you more than my dog</a><a href="http://www.brandxco.com" rel="nofollow" target="_blank">Brandxco</a>

Brand Discovery Process -Interview with Jon Pietz from Brandxco

Partnering with high-paying clients who respect your work — that's every freelancer's dream. And while I truly believe it's entirely possible to build that kind of business, it's not always easy. Especially for designers. But even with all the pricing pressure in the design industry, there is still plenty of opportunity to make a great living as a graphic designer. It's not just me saying this. Boston-based designer Jon Pietz believes this is a very real possibility. And in this interview, he explains why. He also discusses the strategic shift designers (and ALL creatives) need to start making today if they ever want to escape the never-ending pricing battle. And he offers some very practical suggestions for getting more respect from your clients.

Partnering with high-paying clients who respect your work — that's every freelancer's dream. And while I truly believe it's entirely possible to build that kind of business, it's not always easy. Especially for designers. But even with all the pricing pressure in the design industry, there is still plenty of opportunity to make a great living as a graphic designer. It's not just me saying this. Boston-based designer Jon Pietz believes this is a very real possibility. And in this interview, he explains why. He also discusses the strategic shift designers (and ALL creatives) need to start making today if they ever want to escape the never-ending pricing battle. And he offers some very practical suggestions for getting more respect from your clients.

#006: Jon Pietz Speaks Out: How Designers Can Start Getting More Respect and Higher Fees 