Leah Goetzel's guest appearances

Leah Goetzel

Bokeh - The Photography Podcast

Jasmine Star

Michael Klipper

Michelle Garayua

Sarah Petty

Dave Shay

Renee Bowen

Henry Chen

Jordan Correces

Anesha Collins

Melissa Hersey

Sharee Davenport

Heather Durham

Sarah Willey

Brett Yacovella

Kesha Lambert

OwlTail

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.In episode 363 of the Bokeh Podcast, Nathan chats with Leah Goetzel to discuss a potential change in her brand position as she approaches moving to a new market. Listen in as the brainstorm potential words and concepts to consider as she makes a big move in her business.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementBased in: Dallas, TX; possibly moving to CO (2:21)Leah's Goal: Would love to create a clear and concise brand position that embodies her brand for when she moves. (6:06)Current Brand Position: Bold &amp; Vibrant Imagery for Colorful &amp; Kind Souls (8:12)Why Leah Started Photography: (16:58)1. Creative Outlet2. Financial Freedom &amp; Independence3. Interactions with ClientsReviewing Current Brand Position (19:02)Leah’s Competition (25:20)Brainstorming Brand Position Statements (37:55)Linksleahgoetzel.cominstagram.com/leahgoetzelpowerthesaurus.org See acast.com/privacy for privacy and opt-out information.

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.In episode 363 of the Bokeh Podcast, Nathan chats with Leah Goetzel to discuss a potential change in her brand position as she approaches moving to a new market. Listen in as the brainstorm potential words and concepts to consider as she makes a big move in her business.The Bokeh Podcast is brought to you by <a href="http://www.photographersedit.com/" rel="noopener noreferrer nofollow" target="_blank">Photographer’s Edit</a>: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the <a href="https://bit.do/bokehpodcast" rel="noopener noreferrer nofollow" target="_blank">Apple podcast app</a>, follow on <a href="https://open.spotify.com/show/1Qwpw3ieYGfHuUFkbZvfmq?si=_Hp5_yWBQnOICVIfX-fvcA" rel="noopener noreferrer nofollow" target="_blank">Spotify</a>, add to your playlist on <a href="http://www.stitcher.com/podcast/nathan-holritz/bokeh" rel="noopener noreferrer nofollow" target="_blank">Stitcher,</a> or listen on <a href="https://overcast.fm/itunes1140118526/bokeh" rel="noopener noreferrer nofollow" target="_blank">Overcast</a>. Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementBased in: Dallas, TX; possibly moving to CO (2:21)Leah's Goal: Would love to create a clear and concise brand position that embodies her brand for when she moves. (6:06)Current Brand Position: Bold &amp; Vibrant Imagery for Colorful &amp; Kind Souls (8:12)Why Leah Started Photography: (16:58)1. Creative Outlet2. Financial Freedom &amp; Independence3. Interactions with ClientsReviewing Current Brand Position (19:02)Leah’s Competition (25:20)Brainstorming Brand Position Statements (37:55)Links<a href="https://www.leahgoetzel.com/" rel="noopener noreferrer nofollow" target="_blank">leahgoetzel.com</a><a href="https://www.instagram.com/leahgoetzel/" rel="noopener noreferrer nofollow" target="_blank">instagram.com/leahgoetzel</a><a href="https://www.powerthesaurus.org/" rel="noopener noreferrer nofollow" target="_blank">powerthesaurus.org</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

#363: Brand Position Consultation - Leah Goetzel