Todd Scalise's guest appearances

Todd Scalise

The Thriving Artist

Film Grain

Butch Cassidy

Tim Kennedy

Tim Newton

Maria Brophy

Barbra Streisand

Steve McQueen

Amy Whitaker

Lauren Frances

Alice Loy

Dean Mitchell

Eric Rhoads

Stephanie Birdsall

Jennifer Cohen

Dan Anthony

Ray Beldner

OwlTail

This week we speak with Todd Scalise (Higherglyphics), while he then joins us for a roundtable on creative challenges in the Rust Belt. Film Grain, the Erie "dinner &amp; a movie" series continues this summer. Summer screenings include "Free Solo," "Burning" and an anniversary showing of "Mean Girls."  Tickets Follow us on Twitter / Facebook / Instagram "night vibe" available via Creative Commons Attribution-ShareAlike 3.0 Unported license. License: https://creativecommons.org/licenses/by-sa/3.0/  "Fairuz - Adaysh Kan Fi Nas (Lo-Fi Hip Hop Redux)" available via Creative Commons Attribution-ShareAlike 3.0 Unported license. License: https://creativecommons.org/licenses/by-sa/3.0/

<p>This week we speak with Todd Scalise (Higherglyphics), while he then joins us for a roundtable on creative challenges in the Rust Belt. Film Grain, the Erie "dinner &amp; a movie" series continues this summer. Summer screenings include "Free Solo," "Burning" and an anniversary showing of "Mean Girls." </p> <p><a href="https://www.brownpapertickets.com/event/4095069" rel="nofollow" target="_blank"><strong>Tickets</strong></a></p> <p>Follow us on <a href="https://twitter.com/FilmSocietyNWPA" rel="nofollow" target="_blank"><strong>Twitter</strong></a> / <a href="https://www.facebook.com/FilmSocietyNWPA/?eid=ARAUX_hg8BSZdY4Lt8BIOVIf96MD_6hf7fIk3UquWXy71Kai0KYfR4ToQ0smagQlnsnn8DFkV4_s2ERi" rel="nofollow" target="_blank"><strong>Facebook</strong></a> / <a href="https://www.instagram.com/filmsocietynwpa/" rel="nofollow" target="_blank"><strong>Instagram</strong></a></p> <p>"night vibe" available via Creative Commons Attribution-ShareAlike 3.0 Unported license. License: <a href="https://creativecommons.org/licenses/by-sa/3.0/" rel="nofollow" target="_blank"><strong>https://creativecommons.org/licenses/by-sa/3.0/</strong></a> </p> <p>"Fairuz - Adaysh Kan Fi Nas (Lo-Fi Hip Hop Redux)" available via Creative Commons Attribution-ShareAlike 3.0 Unported license. License: <a href="https://creativecommons.org/licenses/by-sa/3.0/" rel="nofollow" target="_blank"><strong>https://creativecommons.org/licenses/by-sa/3.0/</strong></a></p>

Summer Schedule, Todd Scalise, and Creative Challenges in the Rust Belt

Todd Scalise is the founder and CEO of Higherglyphics, a creative placemaking firm that manages large-scale public art projects from start to finish: funding, art, design, construction, and merchandising. An artist himself, he knows the importance of generating publicity and brand awareness. In this 55-minute episode, he discusses the enormous economic contribution that artists bring to their communities, framing art as a service that's worth funding and publicizing.How Art Benefits the Community"In 2012, arts and culture production contributed over $698 billion to the US economy, which is about 4.3% of the US gross domestic product.""It's a statistical fact that public art (creative placemaking) attracts potential investors in business to communities.""Property values did go up slightly, but also occupancy rates went up dramatically around these environments.""I learned to look at the return on investment aspect of the Sistine Chapel ceiling---I don't know what Michelangelo got paid, but he certainly did not get paid enough."How to Approach Project-based Art"If you want to start doing public work, you have to start seeing it as a service first, which is consulting.""What switched for me was I began considering my audience at some point, not just what I wanted to make.""Other considerations that go into these projects---that probably don't go into creating studio art---are a division of labor, systems of logic, some level of incorporation, insurances, and working to budget.""With a client, it's a collaborative process, and they have to be brought into that process. Otherwise they don't feel that they're part of it."Publicity for Artists"Whenever you have commerce, you have the need for publicity.""Publicity is really putting your message out there in a very unique way, so that people pay attention.""To me, publicity is a very creative act, and I think I remember Andy Warhol saying, 'business is art.' Well, you know, 'publicity is art' as well.""Repetition is boring, and people forget that eventually. That's the problem with traditional marketing, with the billboard concept."Focus on your audience, not yourself.""The tipping point in my business was being able to educate people about why what I'm doing is different."

<p>Todd Scalise is the founder and CEO of <a href="http://higherglyphics.com/" rel="noopener noreferrer nofollow" target="_blank">Higherglyphics</a>, a creative placemaking firm that manages large-scale public art projects from start to finish: funding, art, design, construction, and merchandising. An artist himself, he knows the importance of generating publicity and brand awareness. In this 55-minute episode, he discusses the enormous economic contribution that artists bring to their communities, framing art as a service that's worth funding and publicizing.</p><h2>How Art Benefits the Community</h2><ul><li>"In 2012, arts and culture production contributed over $698 billion to the US economy, which is about 4.3% of the US gross domestic product."</li><li>"It's a statistical fact that public art (creative placemaking) attracts potential investors in business to communities."</li><li>"Property values did go up slightly, but also occupancy rates went up dramatically around these environments."</li><li>"I learned to look at the return on investment aspect of the Sistine Chapel ceiling---I don't know what Michelangelo got paid, but he certainly did not get paid enough."</li></ul><h2>How to Approach Project-based Art</h2><ul><li>"If you want to start doing public work, you have to start seeing it as a service first, which is consulting."</li><li>"What switched for me was I began considering my audience at some point, not just what I wanted to make."</li><li>"Other considerations that go into these projects---that probably don't go into creating studio art---are a division of labor, systems of logic, some level of incorporation, insurances, and working to budget."</li><li>"With a client, it's a collaborative process, and they have to be brought into that process. Otherwise they don't feel that they're part of it."</li></ul><h2>Publicity for Artists</h2><ul><li>"Whenever you have commerce, you have the need for publicity."</li><li>"Publicity is really putting your message out there in a very unique way, so that people pay attention."</li><li>"To me, publicity is a very creative act, and I think I remember Andy Warhol saying, 'business is art.' Well, you know, 'publicity is art' as well."</li><li>"Repetition is boring, and people forget that eventually. That's the problem with traditional marketing, with the billboard concept.</li><li>"Focus on your audience, not yourself."</li><li>"The tipping point in my business was being able to educate people about why what I'm doing is different."</li></ul>

Generate Powerful Publicity: A Sistine Chapel Mindset