Holly Van Hart's guest appearances

Holly Van Hart

The Thriving Artist

JMS Podcast

Tim Kennedy

Tim Newton

Maria Brophy

Amy Whitaker

Rob Roy

Lauren Frances

Alice Loy

Francisco Ramirez

Barron Storey

Dean Mitchell

Eric Rhoads

Stephanie Birdsall

Garrett Gonzales

Jennifer Cohen

Fidget Spinners

OwlTail

Holly Van Hart is an Artist based in Saratoga CA. Miranda checks out he Spoken/Unspoken exhibit at the Santa Cruz Museum of Art &amp; History. Holly chats about her approach to abstract nature paintings, traveling around the globe, and her experience with Art and Commerce.

#143 Holly Van Hart / Exhibit This!: Spoken Unspoken Stories On Living And Dying Exhibit

Holly Van Hart is a visual artist based in Silicon Valley, and a Clark Hulings Fund Business Accelerator Fellow. In this episode of the Thriving Artist Podcast™, Holly and Daniel discuss the ins and outs of building a sustainable business practice: deciding on the direction to take your business, standing out in the online marketplace, and how collaboration benefits a business plan.Navigate Strategically, Network Intelligently:“I sell my work through galleries and licensing, interior designers, and directly to buyers. With each of these, I get to know the players, which one is a match, and pay attention for when they’re ready to take on new artists.”“It’s important to stay connected with all the people in the art world you want to work with, but also other artists with similar tracks.”“With multiple artists, I’ll have phone calls to trade ideas, referrals, best practices—sharing specifics so I can learn from them in a way that’s beyond what I could read in a book—real life examples of what’s working today for individual artists who are on some track that’s similar to mine.”“Staying connected helps you stay accountable. It’s critical to keep these connections and keep learning from other people around us.”Marketing to Sales:“I have my plan written down and every day I’m looking at what needs to be done to advance the plan. I think ‘OK, what is the next step to get to the place I want to be.’”“I keep a sharp eye out for what seems to be working and what doesn’t so I can shift as needed from one thing to another, or come up with something new.”“There are millions of great artists in the world, you have to do something to get yourself above the noise of it all.”“I don’t mind letting people see the process and where I go wrong, that’s part of the creative process and what people are interested in.”“I had sales experience in the tech world, and you get used to hearing a lot of ‘no’s’ before you hear a ‘yes’, so I learned to roll with that.”Artist as Primary Stakeholder:“Artists have to be held accountable and produce measurable results—they have a client base to please.”If you make art as a hobby—which I did for many years—you can just make it and if it doesn’t sell, no worries. But if it’s your profession, you need to have a plan.”“As an artist you are creating your own career and business, it’s a blank slate you can write for yourself.”“The sky’s the limit no matter what you’re selling, that’s part of the opportunity and part of the challenge, because you can get distracted going down a path that doesn’t yield much. You need to find the right combination that works for you.”“You need multiple [revenue] channels: I love making original work more than taking the steps to sell prints, but getting your work out there in a broader way is good for everybody—for the artist and those who are selling the artist.”

<p><a href="http://hollyvanhart.com/" rel="noopener noreferrer nofollow" target="_blank">Holly Van Hart</a> is a visual artist based in Silicon Valley, and a Clark Hulings Fund <a href="https://clarkhulingsfund.org/accelerator/" rel="noopener noreferrer nofollow" target="_blank">Business Accelerator Fellow</a>. In this episode of the <a href="https://clarkhulingsfund.org/chfpodcast/" rel="noopener noreferrer nofollow" target="_blank"><em>Thriving Artist Podcast</em></a>™, Holly and Daniel discuss the ins and outs of building a sustainable business practice: deciding on the direction to take your business, standing out in the online marketplace, and how collaboration benefits a business plan.</p><h2>Navigate Strategically, Network Intelligently:</h2><ul><li>“I sell my work through galleries and licensing, interior designers, and directly to buyers. With each of these, I get to know the players, which one is a match, and pay attention for when they’re ready to take on new artists.”</li><li>“It’s important to stay connected with all the people in the art world you want to work with, but also other artists with similar tracks.”</li><li>“With multiple artists, I’ll have phone calls to trade ideas, referrals, best practices—sharing specifics so I can learn from them in a way that’s <strong>beyond what I could read in a book</strong>—real life examples of what’s working <em>today</em> for individual artists who are on some track that’s similar to mine.”</li><li>“<strong>Staying connected helps you stay accountable</strong>. It’s critical to keep these connections and keep learning from other people around us.”</li></ul><h2>Marketing to Sales:</h2><ul><li>“I have my plan written down and every day I’m looking at what needs to be done to advance the plan. I think ‘OK, what is the next step to get to the place I want to be.’”</li><li>“I keep a sharp eye out for what seems to be working and what doesn’t so I can shift as needed from one thing to another, or come up with something new.”</li><li>“There are millions of great artists in the world, you have to do <em>something</em> to get yourself above the noise of it all.”</li><li>“I don’t mind letting people see the process and where I go wrong, <strong>that’s part of the creative process and what people are interested in</strong>.”</li><li>“I had sales experience in the tech world, and you get used to hearing a lot of ‘no’s’ before you hear a ‘yes’, so I learned to roll with that.”</li></ul><h2>Artist as Primary Stakeholder:</h2><ul><li>“Artists have to be held accountable and produce measurable results—<strong>they have a client base to please</strong>.”</li><li>If you make art as a hobby—which I did for many years—you can just make it and if it doesn’t sell, no worries. But if it’s your profession, you need to have a plan.”</li><li>“As an artist you are creating your own career and business, <strong>it’s a blank slate you can write for yourself</strong>.”</li><li>“The sky’s the limit no matter what you’re selling, that’s part of the opportunity and part of the challenge, because <strong>you can get distracted going down a path that doesn’t yield much. </strong>You need to find the right combination that works for you.”</li><li>“You need multiple [revenue] channels: I love making original work more than taking the steps to sell prints, but getting your work out there in a broader way is good for everybody—for the artist and those who are selling the artist.”</li></ul>

How to Meet Stakeholder Demands