Gin Walker's guest appearances

Gin Walker

The Copywriter Club Podcast

Jon of All Trades

Spirit and Me

The Honesty Pill Podcast

James Wedmore

Seth Godin

Bob Hoffman

Andrea Jones

Rachael Kay Albers

Jennie Nash

Jenny Blake

Danielle Liss

Linda Perry

Lacy Boggs

Jessica Mehring

Belinda Ellsworth

Joanna Wiebe

Val Geisler

Charlie Gilkey

OwlTail

In the 188th episode of The Copywriter Club Podcast, Kira and Rob talk with Gin Walker on how her experience as a stage actor influences her writing process, her REACH framework, the misunderstanding that turned her into a copywriter, and what she does to manage the competing interests in her life.  Here’s the outline of what we covered during this interview:•  the airplane discussion that “mistakenly” turned her into a copywriter•  the podcast that helped her discover what copywriting is•  the difference between copy editing and copywriting•  how she landed her first few clients after she made her career switch•  what she did to build on her initial success and grow her business•  how attending TCCIRL changed her business•  how being an actor has helped Gin as a copywriter•  how she uses her R.E.A.C.H. framework as she works with clients•  what she does to manage all the competing interests in her life•  how her business has changed over the past year•  what her business looks like today•  the mindset issue she struggles with and how she deals with it•  her experience as the closing speaker at TCCIRLClick the play button below, or scroll down for a full transcript.The people and stuff we mentioned on the show:The Copywriter AcceleratorThe Copywriter Think TankThe Copywriter Club In Real LifeJoanna WiebeRy SchwartzJoel KlettkeHillary WeissTarzan KayRob BraddockGin’s WebsiteKira’s websiteRob’s websiteThe Copywriter Club Facebook GroupThe Copywriter UndergroundFull Transcript:Rob:   This episode is brought to you by The Copywriter Underground, the place to be if you want to master marketing mindset and copywriting in your business and hit 10K a month without losing your mind. Learn more at TheCopywriterUnderground.com.Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club podcast.Rob:   You're invited to join the club for episode 188 as we chat with copywriter and TCCIRL closing speaker Gin Walker about her journey to copywriting, the advantages that she gets from being a stage actor that apply to copywriting, her reach framework, what she's done to grow her business this year, and what she would do differently if she had to start over today.Kira:   Welcome, Gin.Rob:   Hey, Gin.Gin:   Hello, guys. How are you doing?Kira:   Good. Great to have you here. We have known you for a while. You were in the Copywriter Accelerator program, and then the Copywriter Think Tank Mastermind, and most recently, you spoke on stage at The Copywriter Club in real life in San Diego. So, we've seen firsthand how you've grown in your business, and I'll be fun today to share a little bit more about what's been happening behind the scenes. So, why don't we start with your story and how you ended up as a copywriter?Gin:   Right. Sure, absolutely. Well, it's been relatively recent that I transitioned into copywriting in fact. I started out in educational publishing. I was a copyeditor for the longest time. Decades, in fact. So, yeah, I've been altering minds with word power for a little while. I was a copyeditor, as I say, and a commissioning editor. I was also a kids' science author within that educational field.I went into that basically straight from university, straight after I graduated way back, and I worked up from the bottom there. But then I went freelance, in fact. I worked in-house at a couple of large educational publishers in the UK, this was. But then went freelance way back in 1995.Well, I continued to work with various publishers that I had worked for in-house for a little while, but then it branched out and I was working for various educational publishers.

In the 188th episode of The Copywriter Club Podcast, Kira and Rob talk with Gin Walker on how her experience as a stage actor influences her writing process, her REACH framework, the misunderstanding that turned her into a copywriter, and what she does to manage the competing interests in her life.  Here’s the outline of what we covered during this interview: •  the airplane discussion that “mistakenly” turned her into a copywriter •  the podcast that helped her discover what copywriting is •  the difference between copy editing and copywriting •  how she landed her first few clients after she made her career switch •  what she did to build on her initial success and grow her business •  how attending TCCIRL changed her business •  how being an actor has helped Gin as a copywriter •  how she uses her R.E.A.C.H. framework as she works with clients •  what she does to manage all the competing interests in her life •  how her business has changed over the past year •  what her business looks like today •  the mindset issue she struggles with and how she deals with it •  her experience as the closing speaker at TCCIRL Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Accelerator The Copywriter Think Tank The Copywriter Club In Real Life Joanna Wiebe Ry Schwartz Joel Klettke Hillary Weiss Tarzan Kay Rob Braddock Gin’s Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob:   This episode is brought to you by The Copywriter Underground, the place to be if you want to master marketing mindset and copywriting in your business and hit 10K a month without losing your mind. Learn more at <a href="http://TheCopywriterUnderground.com" rel="nofollow" target="_blank">TheCopywriterUnderground.com</a>. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club podcast. Rob:   You're invited to join the club for episode 188 as we chat with copywriter and TCCIRL closing speaker Gin Walker about her journey to copywriting, the advantages that she gets from being a stage actor that apply to copywriting, her reach framework, what she's done to grow her business this year, and what she would do differently if she had to start over today. Kira:   Welcome, Gin. Rob:   Hey, Gin. Gin:   Hello, guys. How are you doing? Kira:   Good. Great to have you here. We have known you for a while. You were in the Copywriter Accelerator program, and then the Copywriter Think Tank Mastermind, and most recently, you spoke on stage at The Copywriter Club in real life in San Diego. So, we've seen firsthand how you've grown in your business, and I'll be fun today to share a little bit more about what's been happening behind the scenes. So, why don't we start with your story and how you ended up as a copywriter? Gin:   Right. Sure, absolutely. Well, it's been relatively recent that I transitioned into copywriting in fact. I started out in educational publishing. I was a copyeditor for the longest time. Decades, in fact. So, yeah, I've been altering minds with word power for a little while. I was a copyeditor, as I say, and a commissioning editor. I was also a kids' science author within that educational field. I went into that basically straight from university, straight after I graduated way back, and I worked up from the bottom there. But then I went freelance, in fact. I worked in-house at a couple of large educational publishers in the UK, this was. But then went freelance way back in 1995. Well, I continued to work with various publishers that I had worked for in-house for a little while, but then it branched out and I was working for various educational publishers.

TCC Podcast #188: From Stage to Page with Gin Walker

Gin Walker is the Copy Genie, and since words are her business, I’ll cede the floor to her and let her tell you about her work in her own words: I help superstars like you fire up your true audience and make the impact (and money) you crave.Using my actor-brain, I write conversion copy that positions your brand as the guiding spotlight in your customer’s success story – speaking to their soul and easing them irresistibly into inspired action …So they transform their world – and you make bank.I hear your wish. And it is my command.  I had met Gin almost a year ago when I moderated a panel on which she appeared for the Seattle Fish Company. I found her to be a delight, and was thrilled when she reached out to me again recently pitching herself as a guest on my show. I love when people do this, and especially when they’re as charming and conversational as Gin.  On the show, we talk about her career journey that saw her more or less start as a copy editor for biology textbooks, journey to Boulder to work for a training company that in 17 years had never given a training, and finally find her calling as a copywriter. And yes, we make sure to talk about how copywriting actually works, her approach, and why selling isn’t inherently evil.  It’s a delightful chat as Gin is an absolute ray of sunshine and a total charmer. She’s a talented professional, and our chat is easy-going, fun, and informative. Also, it was her birthday the day we recorded it, which is a fun bonus.  Here are some links we mention in the episode that should be useful. Gin’s website can be found here. You can find her Instagram here. Facebook is here. LinkedIn is right here.  And, as mentioned in the episode, you can find more about The Copywriter Club (and their awesome podcast) right here. James Wedmore’s slightly “woo” and very awesome podcast for entrepreneurs is right here. And the Simon Sinek TED talk on “People don’t buy WHAT you do, they buy WHY you do it …” can be found here. This episode is available for download on iTunes, streaming on Stitcher, or at the Jon of All Trades homepage. 

Gin Walker is the <a href="https://ginwalker.com/" rel="nofollow" target="_blank">Copy Genie</a>, and since words are her business, I’ll cede the floor to her and let her tell you about her work in her own words: <blockquote>I help superstars like you fire up your true audience and make the impact (and money) you crave.Using my actor-brain, I write conversion copy that positions your brand as the guiding spotlight in your customer’s success story – speaking to their soul and easing them irresistibly into inspired action …So they transform their world – and you make bank.I hear your wish. And it is my command. </blockquote> I had met Gin almost a year ago when I moderated <a href="http://www.deftcom.us/panels/" rel="nofollow" target="_blank">a panel</a> on which she appeared for the <a href="https://www.artsandvenuesdenver.com/events/detail/seattle-fish-company-100-years-more" rel="nofollow" target="_blank">Seattle Fish Company</a>. I found her to be a delight, and was thrilled when she reached out to me again recently pitching herself as a guest on my show. I love when people do this, and especially when they’re as charming and conversational as Gin. On the show, we talk about her career journey that saw her more or less start as a copy editor for biology textbooks, journey to Boulder to work for a training company that in 17 years had never given a training, and finally find her calling as a copywriter. And yes, we make sure to talk about how copywriting actually works, her approach, and why selling isn’t inherently evil. It’s a delightful chat as Gin is an absolute ray of sunshine and a total charmer. She’s a talented professional, and our chat is easy-going, fun, and informative. Also, it was her birthday the day we recorded it, which is a fun bonus. Here are some links we mention in the episode that should be useful. Gin’s website can be found <a href="http://﻿ginwalker.com" rel="nofollow" target="_blank">here</a>. You can find her Instagram <a href="http://instagram.com/copygenie" rel="nofollow" target="_blank">here</a>. Facebook is <a href="https://www.facebook.com/Gin-Walker-Copy-Genie-180122759227577/" rel="nofollow" target="_blank">here</a>. LinkedIn is <a href="https://www.linkedin.com/in/ginwalker/" rel="nofollow" target="_blank">right here</a>. And, as mentioned in the episode, you can find more about The Copywriter Club (and their awesome podcast) <a href="https://thecopywriterclub.com/" rel="nofollow" target="_blank">right here</a>. James Wedmore’s slightly “woo” and very awesome podcast for entrepreneurs is <a href="http://mindyourbusinesspodcast.com/" rel="nofollow" target="_blank">right here</a>. And the<a href="http://mindyourbusinesspodcast.com/" rel="noreferrer noopener nofollow" target="_blank"></a> Simon Sinek TED talk on “People don’t buy WHAT you do, they buy WHY you do it …” can be found <a href="http:// https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en﻿" rel="nofollow" target="_blank">here</a>. This episode is available for download on <a href="https://podcasts.apple.com/us/podcast/jon-of-all-trades/id847604575?mt=2" rel="nofollow" target="_blank">iTunes</a>, streaming on <a href="https://www.stitcher.com/podcast/jon-of-all-trades" rel="nofollow" target="_blank">Stitcher</a>, or at the <a href="http://jonofalltrades.us" rel="nofollow" target="_blank">Jon of All Trades homepage</a>.

Ep. 218: Gin Walker – Copy Genie

Gin Walker is the Copy Genie, and she writes words that sell big-hearted brands at scale, allowing them to make the impact (AND MONEY) they crave. Our full conversation airs on Wednesday, July 10, and it’s damn fun. But first, Gin tells me about her first job slinging shoes at Freeman Hardy Willis in Kingston Upon Thames, just outside London. Good news for her, Freeman Hardy Willis no longer exists! Huzzah! Enjoy the mini-ep!

Gin Walker is the <a href="https://ginwalker.com/" rel="nofollow" target="_blank">Copy Genie</a>, and she writes words that sell big-hearted brands at scale, allowing them to make the impact (AND MONEY) they crave. Our full conversation airs on Wednesday, July 10, and it’s damn fun. But first, Gin tells me about her first job slinging shoes at Freeman Hardy Willis in Kingston Upon Thames, just outside London. Good news for her, <a href="https://ghosts-of-retailers-past.fandom.com/wiki/Freeman,_Hardy,_and_Willis" rel="nofollow" target="_blank">Freeman Hardy Willis no longer exists</a>! Huzzah! Enjoy the mini-ep!

First Job: Gin Walker

"I interview Gin Walker about her connection spirit as a someone pursuing a Yoga Teacher license, and her experience with Ayahuasca.*Thanks to _ghost for intro music*"

"I interview Gin Walker about her connection spirit as a someone pursuing a Yoga Teacher license, and her experience with Ayahuasca. *Thanks to _ghost for intro music*"