Roshni Wijayasinha's guest appearances

Roshni Wijayasinha

Canada’s Podcast

Curator on the Go Podcast

CodeTalkers

Driving Brand Growth

Wayne Gretzky

Adam Kreek

Kara Goldin

Yuri Elkaim

Mike Morrison

Mike Ward

Omar Khan

John Evans

Courtney Buhler

Aaron Kaufman

Jay Powell

Andrew Gordon

Ryan Gill

Jane Stoller

James Connolly

OwlTail

Startups and small businesses can’t always afford a CMO, and it’s up to founders and CEOs to fill in the gaps. But what does that cost the company? Can a young business afford distracted leadership? Can you put a value on outsourcing the right expertise? Roshni Wijayasinha knew finance wasn’t for her. She tried sales, but in the end, excelled in marketing. She leveraged her creative skills and made an impact at large tech giants, Sony and Microsoft. Later, she took on several leadership roles but gave up her CMO position at Foxquilt to found her own agency. Today at Prosh Marketing, Roshni’s aim is to apply the lessons she’s learned throughout her career. She offers services to startups and SMBs using a fractional CMO model. Trevor &amp; Roshni talk about flexibility and cross-functionality in marketing. They draw on the pandemic to demonstrate how businesses can use changes in consumer behavior as opportunities to re-address their value propositions and pivot into new spaces. 🍋 How can you connect with the consumer in an authentic way? 🍋 How can you give the consumer the attention they are looking for? Roshni’s fractional CMO model offers startups and SMBs full marketing services but at a fraction of the cost of an in-house team. But how do you know it’s time to outsource? Roshni first: 🍋 Evaluates a team’s structure and core values, and then 🍋 Evaluates what skills will be needed to execute a strategy. Our guest tells us that leveraging experts in your community means faster, better results. But only if they’re able to incorporate your company’s values into their work. Learn how re-evaluating your marketing strategy can push your business in the right direction. Just hit play. And if you still can’t get enough of our content, click one of the links for more: 🍋 Trevor Dudeck's LinkedIn profile: https://www.linkedin.com/in/trevordudeck/ 🍋 Lemonade's LinkedIn page: https://www.linkedin.com/company/lemonadetheagency/ 🍋 Lemonade's Instagram profile: https://www.instagram.com/lemonadecreates/ 🍋 Lemonade's Facebook page: https://www.facebook.com/lemonadecreates 🍋 Lemonade's Twitter account: https://twitter.com/lemonadecreates

Startups and small businesses can’t always afford a CMO, and it’s up to founders and CEOs to fill in the gaps. But what does that cost the company? Can a young business afford distracted leadership? Can you put a value on outsourcing the right expertise? Roshni Wijayasinha knew finance wasn’t for her. She tried sales, but in the end, excelled in marketing. She leveraged her creative skills and made an impact at large tech giants, Sony and Microsoft. Later, she took on several leadership roles but gave up her CMO position at Foxquilt to found her own agency. Today at Prosh Marketing, Roshni’s aim is to apply the lessons she’s learned throughout her career. She offers services to startups and SMBs using a fractional CMO model. Trevor &amp; Roshni talk about flexibility and cross-functionality in marketing. They draw on the pandemic to demonstrate how businesses can use changes in consumer behavior as opportunities to re-address their value propositions and pivot into new spaces. 🍋 How can you connect with the consumer in an authentic way? 🍋 How can you give the consumer the attention they are looking for? Roshni’s fractional CMO model offers startups and SMBs full marketing services but at a fraction of the cost of an in-house team. But how do you know it’s time to outsource? Roshni first: 🍋 Evaluates a team’s structure and core values, and then 🍋 Evaluates what skills will be needed to execute a strategy. Our guest tells us that leveraging experts in your community means faster, better results. But only if they’re able to incorporate your company’s values into their work. Learn how re-evaluating your marketing strategy can push your business in the right direction. Just hit play. And if you still can’t get enough of our content, click one of the links for more: 🍋 Trevor Dudeck's LinkedIn profile: <a href="https://www.linkedin.com/in/trevordudeck/" rel="nofollow" target="_blank">https://www.linkedin.com/in/trevordudeck/</a> 🍋 Lemonade's LinkedIn page: <a href="https://www.linkedin.com/company/lemonadetheagency/" rel="nofollow" target="_blank">https://www.linkedin.com/company/lemonadetheagency/</a> 🍋 Lemonade's Instagram profile: <a href="https://www.instagram.com/lemonadecreates/" rel="nofollow" target="_blank">https://www.instagram.com/lemonadecreates/</a> 🍋 Lemonade's Facebook page: <a href="https://www.facebook.com/lemonadecreates" rel="nofollow" target="_blank">https://www.facebook.com/lemonadecreates</a> 🍋 Lemonade's Twitter account: <a href="https://twitter.com/lemonadecreates" rel="nofollow" target="_blank">https://twitter.com/lemonadecreates</a>

Is It Time to Consider a Fractional CMO with Roshni Wijayasinha

Roshni Wijayasinha is a trusted marketing leader with 15 years of progressive experience helping companies bring brands and products to market. Having started her career working on top consumer brands on the agency side, she has built her reputation by bringing creativity and strategic insights to leading global technology companies such as Microsoft, Sony &amp; Kobo. Most recently, she has built out Marketing teams &amp; brands at domestic technology leaders, Juice Mobile, Thinking Capital, Benecaid and Foxquilt, and has started her own consultancy, specializing in Marketing Strategy, Planning and Communications. Visit www.ebay.ca/upandrunning by August 22nd.

<a href="https://www.linkedin.com/in/roshnimichelle/?originalSubdomain=ca" rel="nofollow" target="_blank">Roshni Wijayasinha</a> is a trusted marketing leader with 15 years of progressive experience helping companies bring brands and products to market. Having started her career working on top consumer brands on the agency side, she has built her reputation by bringing creativity and strategic insights to leading global technology companies such as Microsoft, Sony &amp; Kobo. Most recently, she has built out Marketing teams &amp; brands at domestic technology leaders, Juice Mobile, Thinking Capital, Benecaid and Foxquilt, and has started her own consultancy, specializing in Marketing Strategy, Planning and Communications. Visit <a href="http://www.ebay.ca/upandrunning" rel="nofollow" target="_blank">www.ebay.ca/upandrunning</a> by August 22nd.

Roshni Wijayasinha is a Trusted Marketing Leader with 15 Years of Progressive Experience Helping Companies Bring Brands and Products to Market - Toronto - Canada's Podcast

Roshni Wijayasinha is a Toronto-based artist who specializes in large abstract expressionist paintings that are inspired by nature and its energy. Using acrylic and mixed media, these paintings experiment with light, colours, textures and finishes, and many of her pieces can be transformed under a black light, or glow in the dark. She’s painted live at ArtBattle Toronto, ArtBoxEvents, and Fresh Paint’s Live Painting Jam where she placed first, and her work has been featured at several juried exhibits and galleries across North America, in product launches, at a food festival, in a Hilton Hotel permanent collection, in an art publication, and can be found on the streets of Toronto on traffic boxes, curbside planters, and murals. She is also a founder of Prosh Marketing - a marketing and consulting services that help startups and small businesses realize their potentials.  Learn more about Roshni at: https://roshnisart.com/ https://www.instagram.com/roshnisart/   Find more information about the host and this podcast at http://curatoronthego.com/podcast.   Thank you insta-art.ca for supporting curator on the go podcast. insta-art.ca is a Canadian online art platform that helps bring your photos to life in the form of high-quality acrylic prints.  Want to be an Insta-Art Artist? Submit your photos, artwork or graphics at www.insta-art.ca/artists. Custom prints are also available for artists looking to sell independently!

Roshni Wijayasinha is a Toronto-based artist who specializes in large abstract expressionist paintings that are inspired by nature and its energy. Using acrylic and mixed media, these paintings experiment with light, colours, textures and finishes, and many of her pieces can be transformed under a black light, or glow in the dark. She’s painted live at ArtBattle Toronto, ArtBoxEvents, and Fresh Paint’s Live Painting Jam where she placed first, and her work has been featured at several juried exhibits and galleries across North America, in product launches, at a food festival, in a Hilton Hotel permanent collection, in an art publication, and can be found on the streets of Toronto on traffic boxes, curbside planters, and murals. She is also a founder of Prosh Marketing - a marketing and consulting services that help startups and small businesses realize their potentials.  Learn more about Roshni at: <a href="https://roshnisart.com/" rel="nofollow" target="_blank">https://roshnisart.com/</a> <a href="https://www.instagram.com/roshnisart/" rel="nofollow" target="_blank">https://www.instagram.com/roshnisart/</a> Find more information about the host and this podcast at <a href="http://curatoronthego.com/" rel="nofollow" target="_blank">http://curatoronthego.com/podcast</a>. Thank you <a href="http://insta-art.ca/" rel="nofollow" target="_blank">insta-art.ca</a> for supporting curator on the go podcast. <a href="http://insta-art.ca/" rel="nofollow" target="_blank">insta-art.ca</a> is a Canadian online art platform that helps bring your photos to life in the form of high-quality acrylic prints.  Want to be an Insta-Art Artist? Submit your photos, artwork or graphics at <a href="http://www.insta-art.ca/artists" rel="nofollow" target="_blank">www.insta-art.ca/artists</a>. Custom prints are also available for artists looking to sell independently!

Episode 20 - Interview with Roshni Wijayasinha