Scott Fogleman's guest appearances

Scott Fogleman

Onward Nation

What's The Difference?

undeclared

Stephen Woessner

Sara Taylor

Allison Lanier

Jordan Goodman

Dorie Clark

Gene Hammett

Jon Levy

Joe Vitale

Mike McDerment

Nicole Walters

Roger Whitney

Greg Dickerson

Mitch Stephen

Stephen Christopher

Jon Vroman

OwlTail

What you’ll learn about in this episode:  Why getting stakeholder buy-in for your big projects and initiatives should be widespread and should happen as early as possible Why approaching everyone who will be interacting with your new project early in the process is the key to minimizing pushback How an early working session can help you achieve stakeholder buy-in, and how to conduct an effective working session Why stakeholder buy-in can offer a sense of empowerment and be a powerful and effective tool for change management How to avoid the perils of "death by committee", and how to identify the core and key groups of decision makers and stakeholders Why effective communication is crucial for success, and how a project "micro-site" can help you offer your stakeholders a broader overview of your progress  Resources:  Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/foglemanscott LinkedIn: https://www.linkedin.com/in/allison-lanier 

What you’ll learn about in this episode: <ul> <li>Why getting stakeholder buy-in for your big projects and initiatives should be widespread and should happen as early as possible</li> <li>Why approaching everyone who will be interacting with your new project early in the process is the key to minimizing pushback</li> <li>How an early working session can help you achieve stakeholder buy-in, and how to conduct an effective working session</li> <li>Why stakeholder buy-in can offer a sense of empowerment and be a powerful and effective tool for change management</li> <li>How to avoid the perils of "death by committee", and how to identify the core and key groups of decision makers and stakeholders</li> <li>Why effective communication is crucial for success, and how a project "micro-site" can help you offer your stakeholders a broader overview of your progress</li> </ul> Resources: <ul> <li>Website: <a href="http://www.theundeclaredpodcast.com" rel="noopener noreferrer nofollow" target="_blank">www.theundeclaredpodcast.com</a></li> <li>Website: <a href="http://www.upandup.agency" rel="noopener noreferrer nofollow" target="_blank">www.upandup.agency</a></li> <li>Email: <a href="mailto:contact@upandup.agency" rel="noopener noreferrer">contact@upandup.agency</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/foglemanscott" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/foglemanscott</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/allison-lanier" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/allison-lanier</a></li> </ul>

Getting Stakeholder Buy-In, with Scott Fogleman and Allison Lanier

What you’ll learn about in this episode:  Why any project, refresh or update you begin should always start with a strong, clear focus on your brand Why your messaging is the key to your brand, and why your visual identity assets need to be solid and focused on your message Why telling your story through your brand is the secret to differentiating yourself from your competitors Why your website is one of the most important components of your messaging and a key opportunity to tell your story to prospective students Why part of the story you tell should go beyond what happens in the classroom and should include the many other ways joining your institution can impact students’ lives Why the timeline of a brand and website refresh typically requires around a year to eighteen months Why you should allocate a budget of at minimum $250,000 to as much as half a million dollars for a brand and website refresh project  Resources:  Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/foglemanscott LinkedIn: https://www.linkedin.com/in/allison-lanier 

What you’ll learn about in this episode: <ul> <li>Why any project, refresh or update you begin should always start with a strong, clear focus on your brand</li> <li>Why your messaging is the key to your brand, and why your visual identity assets need to be solid and focused on your message</li> <li>Why telling your story through your brand is the secret to differentiating yourself from your competitors</li> <li>Why your website is one of the most important components of your messaging and a key opportunity to tell your story to prospective students</li> <li>Why part of the story you tell should go beyond what happens in the classroom and should include the many other ways joining your institution can impact students’ lives</li> <li>Why the timeline of a brand and website refresh typically requires around a year to eighteen months</li> <li>Why you should allocate a budget of at minimum $250,000 to as much as half a million dollars for a brand and website refresh project</li> </ul> Resources: <ul> <li>Website: <a href="http://www.theundeclaredpodcast.com/" rel="noopener noreferrer nofollow" target="_blank">www.theundeclaredpodcast.com</a></li> <li>Website: <a href="http://www.upandup.agency/" rel="noopener noreferrer nofollow" target="_blank">www.upandup.agency</a></li> <li>Email: <a href="mailto:contact@upandup.agency" rel="noopener noreferrer">contact@upandup.agency</a></li> <li>LinkedIn:<a href="https://www.linkedin.com/in/foglemanscott" rel="noopener noreferrer nofollow" target="_blank"> https://www.linkedin.com/in/foglemanscott</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/allison-lanier" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/allison-lanier</a></li> </ul>

Preparing for Upcoming Projects, with Scott Fogleman and Allison Lanier

After graduating from Clemson University, Scott Fogleman began his career in advertising sales at The Wall Street Journal, followed most recently by a successful sales career with SYNNEX Corporation managing the Google Brand inclusive of Chrome Education. Scott’s passion for higher education began during his time with Clemson’s Undergraduate Student Government and as a member of President’s Cabinet. At Up&amp;Up, he leads the East Sales Region with a mission to impact change by bringing strong, positive, executable campaigns to his clients and their constituents. Allison Lanier’s curiosity for the sales process began as a teenager while working in the retail environment. Years later, she graduated cum laude from the University of South Carolina, Aiken Campus and quickly realized her excitement for sales had developed into a true passion. As a Business Development Manager for Up&amp;Up, Allison brings her experience in sales leadership and execution from past employers such as Verizon Wireless and PepsiCo. At Up&amp;Up, she uses her passion for people to create a positive, effective, and rewarding campaign experience for the West Sales Region. What you will learn from this episode:  Why defining and focusing on a niche is far more important than serving everybody and how doing so can help your agency find the right clients How society is changing the value of education and how that affects messaging to prospective students How asking the tough questions and challenging your clients can uncover the real issues and real solutions What a client’s “authentic self” is, how to discover it and why learning it can improve marketing efforts for the long term What Allison and Scott think are the most relevant skills for business owners to develop and grow their businesses Scott’s best advice for transparency and personal growth for business owners How to cope with hearing “no” and use it to empower you  Resources:  Email: contact@upandup.agency Website: https://www.upandup.agency/ Facebook: @upandupagency Twitter: @upandupagency 

After graduating from Clemson University, Scott Fogleman began his career in advertising sales at The Wall Street Journal, followed most recently by a successful sales career with SYNNEX Corporation managing the Google Brand inclusive of Chrome Education. Scott’s passion for higher education began during his time with Clemson’s Undergraduate Student Government and as a member of President’s Cabinet. At Up&amp;Up, he leads the East Sales Region with a mission to impact change by bringing strong, positive, executable campaigns to his clients and their constituents. Allison Lanier’s curiosity for the sales process began as a teenager while working in the retail environment. Years later, she graduated cum laude from the University of South Carolina, Aiken Campus and quickly realized her excitement for sales had developed into a true passion. As a Business Development Manager for Up&amp;Up, Allison brings her experience in sales leadership and execution from past employers such as Verizon Wireless and PepsiCo. At Up&amp;Up, she uses her passion for people to create a positive, effective, and rewarding campaign experience for the West Sales Region. What you will learn from this episode: <ul> <li>Why defining and focusing on a niche is far more important than serving everybody and how doing so can help your agency find the right clients</li> <li>How society is changing the value of education and how that affects messaging to prospective students</li> <li>How asking the tough questions and challenging your clients can uncover the real issues and real solutions</li> <li>What a client’s “authentic self” is, how to discover it and why learning it can improve marketing efforts for the long term</li> <li>What Allison and Scott think are the most relevant skills for business owners to develop and grow their businesses</li> <li>Scott’s best advice for transparency and personal growth for business owners</li> <li>How to cope with hearing “no” and use it to empower you</li> </ul> Resources: <ul> <li>Email: <a href="mailto:contact@upandup.agency" rel="noopener noreferrer">contact@upandup.agency</a></li> <li>Website: <a href="https://www.upandup.agency/" rel="noopener noreferrer nofollow" target="_blank">https://www.upandup.agency/</a></li> <li>Facebook: <a href="https://www.facebook.com/upandupagency/?ref=br_rs" rel="noopener noreferrer nofollow" target="_blank">@upandupagency</a></li> <li>Twitter: <a href="https://twitter.com/upandupagency?lang=en" rel="noopener noreferrer nofollow" target="_blank">@upandupagency</a></li> </ul>

Episode 902: Knowing your clients and knowing yourself, with Allison Lanier and Scott Fogleman