Fred Popp's guest appearances

Fred Popp

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Gather Global Podcast

Ben Shapiro

Bill Johnson

Sam Houston

Jeffrey Gitomer

David Young

Randy Cohen

John Ruhlin

James Madison

John Shumate

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

John Barrows

Max Altschuler

OwlTail

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter? Gather now offers you that fly on the wall experience with our Gather Ripple Series. Fred Popp (Zag) and Emma Taylor (former Head of Marketing, Tottenham Hotspur) talk about creating environments and communities for sports fans. Emma’s amazing time at Tottenham Hotspur saw the club grow exponentially and recently culminated in the opening of a stunning, world-class stadium. She played a lead role in developing the brand experience for this unique sports and entertainment venue and worked as part of the Senior Management Team delivering every aspect of the visitor experience.Fred has incredible experience of helping global brands in his own right, including The Open. You can find out more from his time as guest on the previous edition of the Ripple with Phil Grice.Explore this fascinating conversation with insights packed into just 20 minutes:1.05: Finding the delicate balance between marketing, customer sales and brand building 3.14: Building multi functionality facilities in line with customer needs 10.09: Adapting existing facilities to be more family friendly 13.12: How can golf appeal to multi-generations? 16.30: How to connect with non-golfers? See acast.com/privacy for privacy and opt-out information.

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter? Gather now offers you that fly on the wall experience with our Gather Ripple Series. Fred Popp (Zag) and Emma Taylor (former Head of Marketing, Tottenham Hotspur) talk about creating environments and communities for sports fans. Emma’s amazing time at Tottenham Hotspur saw the club grow exponentially and recently culminated in the opening of a stunning, world-class stadium. She played a lead role in developing the brand experience for this unique sports and entertainment venue and worked as part of the Senior Management Team delivering every aspect of the visitor experience.Fred has incredible experience of helping global brands in his own right, including The Open. You can find out more from his time as guest on the previous edition of the Ripple with Phil Grice.Explore this fascinating conversation with insights packed into just 20 minutes:1.05: Finding the delicate balance between marketing, customer sales and brand building 3.14: Building multi functionality facilities in line with customer needs 10.09: Adapting existing facilities to be more family friendly 13.12: How can golf appeal to multi-generations? 16.30: How to connect with non-golfers? See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Gather Ripple #3: Fred Popp interviews Emma Taylor

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter? Gather now offers you that fly on the wall experience with our Gather Ripple Series. In our second episode, Phil Grice (Independent Consultant) continues the ripple by interviewing international sports branding expert Fred Popp (Partner, ZAG). Fred has worked with a list of stellar clients in his career, including The Open, the NBA, Tottenham Hotspur and the FIFA World Cup.Explore this fascinating conversation with insights packed into just 15 minutes:- What is golf's 'stock value' right now?- How is the golf industry perceived in the wider sports industry? In line or behind?- How would you adapt professional golf to develop a better green grass landscape?- What can traditional golf clubs do to change negative perceptions?Our next Gather Ripple will see Fred turn to another leader to continue the conversation… See acast.com/privacy for privacy and opt-out information.

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter? Gather now offers you that fly on the wall experience with our Gather Ripple Series. In our second episode, Phil Grice (Independent Consultant) continues the ripple by interviewing international sports branding expert Fred Popp (Partner, ZAG). Fred has worked with a list of stellar clients in his career, including The Open, the NBA, Tottenham Hotspur and the FIFA World Cup.Explore this fascinating conversation with insights packed into just 15 minutes:- What is golf's 'stock value' right now?- How is the golf industry perceived in the wider sports industry? In line or behind?- How would you adapt professional golf to develop a better green grass landscape?- What can traditional golf clubs do to change negative perceptions?Our next Gather Ripple will see Fred turn to another leader to continue the conversation… See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Gather Ripple #2: Phil Grice interviews Fred Popp

Taking foreign sports brands into new markets is a specialty of Fred Popp, who oversees Teamup’s operations in London. Popp discusses how Teamup helped improve the European branding of Under Armor, build a recognizable Al Jazeria football club brand from a gameday crowd of 2,000 to 30,000 fans in the United Arab Emirates, and helped “localize” Arsenal FC during the club’s Asian tour. Popp examines how the perception of sold-out English Football matches isn’t always an accurate depiction and how some of the US sports sales approaches to branding are starting to make their way into the United Kingdom sports landscapes. Twitter: @FredPopp

Taking foreign sports brands into new markets is a specialty of Fred Popp, who oversees Teamup’s operations in London. Popp discusses how Teamup helped improve the European branding of Under Armor, build a recognizable Al Jazeria football club brand from a gameday crowd of 2,000 to 30,000 fans in the United Arab Emirates, and helped “localize” Arsenal FC during the club’s Asian tour. Popp examines how the perception of sold-out English Football matches isn’t always an accurate depiction and how some of the US sports sales approaches to branding are starting to make their way into the United Kingdom sports landscapes. Twitter: @FredPopp