Greg Perotto's guest appearances

Greg Perotto

Unleash Possible

Dare to Be Deliberate

Adam Grant

Max Altschuler

Bryan Adams

Scott Ingram

Jay Acunzo

Michelle Jones

Rich Brooks

David Meerman Scott

Erik Newton

Casey Cheshire

Tommy Walker

David Crane

Matt Young

Jim Olson

Chris Whalen

OwlTail

Successful brands need to be authentic, genuine, and true to the purpose behind the brand. In this episode, Greg Perotto, VP of Brand &amp; Communications at HootSuite, discusses the importance of having a compelling purpose combined with a compelling point of view that aligns your brand with your company culture, its employees, and your customers.

Successful brands need to be authentic, genuine, and true to the purpose behind the brand. In this episode, <a href="https://www.linkedin.com/in/gregperotto/" rel="nofollow" target="_blank">Greg Perotto</a>, VP of Brand &amp; Communications at <a href="https://hootsuite.com/" rel="nofollow" target="_blank">HootSuite</a>, discusses the importance of having a compelling purpose combined with a compelling point of view that aligns your brand with your company culture, its employees, and your customers.

26: Align Your Brand with a Compelling Purpose w/Greg Perotto

Hootsuite's VP, Global Corporate Marketing, Brand and Communications, Greg Perotto joins me to talk about those "softer" skills that are needed to move to the senior ranks on the marketing and communications ladder. Business acumen, being an influencer and self-awareness top his list. Listen in as Greg and Angee talk about some examples of how Greg coaches his team to step up for new challenges and times when things didn't go the way he had hoped. Take away a few ideas of how to sit down with your leaders so they can be champions for you to achieve your career goals. Visit: LinseyCareers.com Email: info@linseycareers.com @LinseyCareers on Twitter Linsey Careers on LinkedIn Produced by Podcast Prowess

Hootsuite's VP, Global Corporate Marketing, Brand and Communications, Greg Perotto joins me to talk about those "softer" skills that are needed to move to the senior ranks on the marketing and communications ladder. Business acumen, being an influencer and self-awareness top his list. Listen in as Greg and Angee talk about some examples of how Greg coaches his team to step up for new challenges and times when things didn't go the way he had hoped. Take away a few ideas of how to sit down with your leaders so they can be champions for you to achieve your career goals. Visit: <a href="http://linseycareers.com/" rel="noopener nofollow" target="_blank">LinseyCareers.com</a> Email: <a href="mailto:info@linseycareers.com" rel="noopener">info@linseycareers.com</a> <a href="https://twitter.com/linseycareers" rel="noopener nofollow" target="_blank">@LinseyCareers on Twitter</a> <a href="https://www.linkedin.com/company/linsey-careers/" rel="noopener nofollow" target="_blank">Linsey Careers on LinkedIn</a> Produced by <a href="http://www.sharontousley.com/" rel="noopener nofollow" target="_blank">Podcast Prowess</a>

Ep #8 Greg Perotto: Moving Up Means Moving Beyond Communications Skills