Lindsay LaShell's guest appearances

Lindsay LaShell

MINDSET ZONE

Nonprofit Hub Radio

Professional Chronicles with Patricia Kathleen

ORION

The Groupfinity Podcast

The Good Smack for the Planet Podcast by Hey Social Good

Intuitive Women's Leadership Podcast

We Are For Good Podcast - The Podcast for Nonprofits

The Empathy Edge

Nonprofit Marketing Unplugged

Julia Campbell

Marc Pitman

Rhea Wong

Steven Shattuck

Elizabeth Abel

Abigail Jones

Dana Snyder

Kishshana Palmer

Kivi Leroux Miller

Dan Pallotta

Chris Hammond

Hannah Brencher

Tina Brown

Jeff Keith

Sarah Lee

OwlTail

Want to save the world - &amp; build a healthy profitable business? You can. My guest today, Lindsay LaShell, and I talked about everything purpose &amp; profit! What is a marketing activist, how impact organizations can better leverage marketing to achieve goals, where folks go wrong when leveraging social media, &amp; the marketing lies that detract all of us, for-profit &amp; nonprofit - from achieving our goals. Lindsay explains her buyer's journey framework &amp; how it operationalizes empathy into your business model &amp; marketing. We talk about B Corps &amp; how any business that wants to make a difference can become one -  she has stellar advice for anyone longing to marry purpose &amp; profit or paycheck. You will leave today's conversation motivated to do more good with your work, no matter how large your organization is. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.comKey Takeaways:Marketing is not about lying to people, it is about telling your story truthfully to do good in the world. Marketing is a communication tool to serve &amp; lift. Every sale you make is human-to-human. B2B or C2C don’t matter because everyone is human with their own thoughts, fears, wants, stresses, &amp; human needs.Have a business purpose for everything you do in marketing. You do not need to do everything that everyone else does. You do not need to do something, especially on social media, just because you feel like you “should” do it.  "Mediocre marketing costs a lot of money because you don't know who you're talking to, &amp; you don't know what you're offering. We don't have time &amp; money to waste. We need our s*#t to be more efficient, we need better. That's where empathy focuses your range." —  Lindsay LaShell MARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers &amp; boosting revenue &amp; growth: https://bit.ly/BSBcourseResources Mentioned:Heather Hiscox, The Empathy Edge: The Surprising Empathy Gap in Social Impact That Hinders ChangeElisa Camahort Page, The Empathy Edge: The Art of Empathy in Politics, Activism &amp; Media BSIan Bentley, The Empathy Edge: Conscious Consumerism for the WinGay Hendricks, The Genius ZoneSPECIAL OFFER: Want to ditch the social media channels that don't serve you without sacrificing opportunities? Use coupon code "EMPATHY" to get FREE access to Lndsay's Social Media Solution course in Kajabi. Lindsay's course: The Power of Delegation for Entrepreneurs: https://courses.open-lines.co/offers/78wKLz3E/checkoutAbout Lindsay LaShell, Marketing Activist &amp; Founder, Open Lines Marketing: Lindsay Dayton LaShell is a Marketing Activist &amp; the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, &amp; sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, &amp; nonprofits. Through workshops, speaking gigs, &amp; consulting, she’s helped thousands of organizations reevaluate &amp; realign their marketing strategies to be more empathetic, efficient, &amp; effective. To see what she’s up to, follow her on LinkedIn or subscribe to her newsletter at open-lines.co.Connect with Lindsay LaShell:  Open Lines Marketing: https://www.open-lines.co/LinkedIn: https://www.linkedin.com/in/lindsaylashell/Twitter: https://twitter.com/Open_LinesInstagram: https://www.instagram.com/openlinesmarketing/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathyConnect with Maria: Get the podcast &amp; book: TheEmpathyEdge.comLearn more about Maria &amp; her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Want to save the world - &amp; build a healthy profitable business? You can. My guest today, Lindsay LaShell, and I talked about everything purpose &amp; profit! What is a marketing activist, how impact organizations can better leverage marketing to achieve goals, where folks go wrong when leveraging social media, &amp; the marketing lies that detract all of us, for-profit &amp; nonprofit - from achieving our goals. Lindsay explains her buyer's journey framework &amp; how it operationalizes empathy into your business model &amp; marketing. We talk about B Corps &amp; how any business that wants to make a difference can become one -  she has stellar advice for anyone longing to marry purpose &amp; profit or paycheck. You will leave today's conversation motivated to do more good with your work, no matter how large your organization is. To access the episode transcript, please click on the episode title at <a href="http://www.theempathyedge.com" rel="nofollow" target="_blank">www.TheEmpathyEdge.com</a>Key Takeaways:<ul><li>Marketing is not about lying to people, it is about telling your story truthfully to do good in the world. Marketing is a communication tool to serve &amp; lift. </li><li>Every sale you make is human-to-human. B2B or C2C don’t matter because everyone is human with their own thoughts, fears, wants, stresses, &amp; human needs.</li><li>Have a business purpose for everything you do in marketing. You do not need to do everything that everyone else does. You do not need to do something, especially on social media, just because you feel like you “should” do it. </li></ul> "Mediocre marketing costs a lot of money because you don't know who you're talking to, &amp; you don't know what you're offering. We don't have time &amp; money to waste. We need our s*#t to be more efficient, we need better. That's where empathy focuses your range." —  Lindsay LaShell MARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers &amp; boosting revenue &amp; growth: <a href="https://bit.ly/BSBcourse" rel="nofollow" target="_blank">https://bit.ly/BSBcourse</a>Resources Mentioned:<ul><li>Heather Hiscox, The Empathy Edge: <a href="https://theempathyedge.com/heather-hiscox-the-surprising-empathy-gap-in-social-impact-that-hinders-change/" rel="nofollow" target="_blank">The Surprising Empathy Gap in Social Impact That Hinders Change</a></li><li>Elisa Camahort Page, <a href="https://theempathyedge.com/elisa-camahort-page-the-art-of-empathy-in-politics-activism-and-media-bs/" rel="nofollow" target="_blank">The Empathy Edge: The Art of Empathy in Politics, Activism &amp; Media BS</a></li><li>Ian Bentley, The Empathy Edge: <a href="https://theempathyedge.com/ian-bentley-conscious-consumerism-meets-conscious-brands-for-the-win/" rel="nofollow" target="_blank">Conscious Consumerism for the Win</a></li><li>Gay Hendricks, <a href="https://www.amazon.com/Genius-Zone-Breakthrough-Negative-Creativity/dp/1250246547" rel="nofollow" target="_blank">The Genius Zone</a></li><li>SPECIAL OFFER: Want to ditch the social media channels that don't serve you without sacrificing opportunities? Use coupon code "EMPATHY" to get FREE access to Lndsay's <a href="https://courses.open-lines.co/offers/yZFZ4TfE/checkout" rel="nofollow" target="_blank">Social Media Solution</a> course in <a href="https://courses.open-lines.co/" rel="nofollow" target="_blank">Kajabi. </a></li><li>Lindsay's course: The Power of Delegation for Entrepreneurs: <a href="https://courses.open-lines.co/offers/78wKLz3E/checkout" rel="nofollow" target="_blank">https://courses.open-lines.co/offers/78wKLz3E/checkout</a></li></ul>About Lindsay LaShell, Marketing Activist &amp; Founder, Open Lines Marketing: Lindsay Dayton LaShell is a Marketing Activist &amp; the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, &amp; sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, &amp; nonprofits. Through workshops, speaking gigs, &amp; consulting, she’s helped thousands of organizations reevaluate &amp; realign their marketing strategies to be more empathetic, efficient, &amp; effective. To see what she’s up to, follow her on LinkedIn or subscribe to her newsletter at <a href="https://www.open-lines.co/" rel="nofollow" target="_blank">open-lines.co</a>.Connect with Lindsay LaShell:  Open Lines Marketing: <a href="https://www.open-lines.co/" rel="nofollow" target="_blank">https://www.open-lines.co/</a>LinkedIn: <a href="https://www.linkedin.com/in/lindsaylashell/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lindsaylashell/</a>Twitter: <a href="https://twitter.com/Open_Lines" rel="nofollow" target="_blank">https://twitter.com/Open_Lines</a>Instagram: <a href="https://www.instagram.com/openlinesmarketing/" rel="nofollow" target="_blank">https://www.instagram.com/openlinesmarketing/</a> Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: <a href="http://red-slice.com/business-benefits-empathy" rel="nofollow" target="_blank">http://red-slice.com/business-benefits-empathy</a>Connect with Maria: Get the podcast &amp; book: <a href="http://www.theempathyedge.com/" rel="nofollow" target="_blank">TheEmpathyEdge.com</a>Learn more about Maria &amp; her work: <a href="https://www.red-slice.com/" rel="nofollow" target="_blank">Red-Slice.com</a>Hire Maria to speak at your next event: <a href="https://red-slice.com/speaker-maria-ross/" rel="nofollow" target="_blank">Red-Slice.com/Speaker-Maria-Ross</a>Take my LinkedIn Learning Course! <a href="https://www.linkedin.com/learning/leading-with-empathy" rel="nofollow" target="_blank">Leading with Empathy</a>LinkedIn: <a href="https://www.linkedin.com/in/mariajross/" rel="nofollow" target="_blank">Maria Ross</a>Instagram: <a href="https://www.instagram.com/redslicemaria/" rel="nofollow" target="_blank">@redslicemaria</a>Twitter: <a href="https://twitter.com/redslice" rel="nofollow" target="_blank">@redslice</a>Facebook: <a href="https://www.facebook.com/redslice" rel="nofollow" target="_blank">Red Slice</a>

Lindsay LaShell: A Marketing Activist Blends Purpose & Profit

“When women, queer, people of color, and entrepreneurs do well, the whole world becomes a better place because of justice and power.” – Lindsay LaShell Lindsay LaShell is a marketing activist dedicated to helping purpose-driven organizations direct their marketing toward sustainability and impact. She is the founder of Open Lines Marketing and the creator of… Continue reading Entrepreneurship, B-Corps &amp; Impact with Lindsay LaShell The post Entrepreneurship, B-Corps &amp; Impact with Lindsay LaShell appeared first on Ana Melikian, Ph.D..

“When women, queer, people of color, and entrepreneurs do well, the whole world becomes a better place because of justice and power.” – Lindsay LaShell Lindsay LaShell is a marketing activist dedicated to helping purpose-driven organizations direct their marketing toward sustainability and impact. She is the founder of Open Lines Marketing and the creator of… <a href="https://anamelikian.com/entrepreneurship-b-corps-impact-with-lindsay-lashell/" rel="nofollow" target="_blank">Continue reading Entrepreneurship, B-Corps &amp; Impact with Lindsay LaShell</a> The post <a href="https://anamelikian.com/entrepreneurship-b-corps-impact-with-lindsay-lashell/" rel="nofollow" target="_blank">Entrepreneurship, B-Corps &amp; Impact with Lindsay LaShell</a> appeared first on <a href="https://anamelikian.com" rel="nofollow" target="_blank">Ana Melikian, Ph.D.</a>.

Entrepreneurship, B-Corps & Impact with Lindsay LaShell

What’s the cost and what’s the impact of a big decision?On today’s episode with Lindsay LaShell we unpack how to find the answers to these questions and really step into following your passion. Together we dive deep into how to successfully navigate big shifts, let go of the shoulds and supposed to’s, negative self talk, influences of patriarchy and so much more.Covered on this episode:How to handle incredibly toxic work environmentsThe benefits of taking riskLife on the other side of big personal and professional movesLindsay is a marketing activist who helps women, queer, or BIPOC entrepreneurs, nonprofits, B Corps, and other purpose-driven organizations increase their opportunity through marketing strategy.https://www.open-lines.co/https://www.linkedin.com/in/lindsaylashell/

What’s the cost and what’s the impact of a big decision?On today’s episode with Lindsay LaShell we unpack how to find the answers to these questions and really step into following your passion. Together we dive deep into how to successfully navigate big shifts, let go of the shoulds and supposed to’s, negative self talk, influences of patriarchy and so much more.Covered on this episode: <ul><li> </li><li>How to handle incredibly toxic work environments</li><li> </li><li> </li><li>The benefits of taking risk</li><li> </li><li> </li><li>Life on the other side of big personal and professional moves</li><li> </li></ul>Lindsay is a marketing activist who helps women, queer, or BIPOC entrepreneurs, nonprofits, B Corps, and other purpose-driven organizations increase their opportunity through marketing strategy. <a href="https://www.open-lines.co/" rel="noopener noreferrer nofollow" target="_blank">https://www.open-lines.co/</a> <a href="https://www.linkedin.com/in/lindsaylashell/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/lindsaylashell/</a>

EP 209 Toxic Work Environments and Taking Risk with Lindsay LaShell

My heart was breaking in two as Noah Barnett and Lindsay LaShell laughed at one of her guiding axioms, “People don’t read.” I’m exerting some energy finding the right words here. Is there a soul out there listening? Lindsay is adamant that marketing isn’t about the channel you use but about finding your audience. If you know who you serve and the questions and words they use as they find your organization and join your movement, then you’re ready to help them along their journey.And that’s what purposeful marketing is all about.---------------Bio:Lindsay Dayton LaShell is a marketing activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits.Guest links:Lindsay’s LinkedIn profile: https://www.linkedin.com/in/lindsaylashell/Open Lines Marketing Framework: https://www.open-lines.co/Additional links:Citizen Agency: https://citizenadagency.com/Business For Good San Diego: https://businessforgoodsd.com/Feelanthrope podcast: https://podcasts.apple.com/us/podcast/feelanthrope/id1583788947Playlist:True Colors by Cyndi LauperFreedom by BeyonceSlave to the Traffic Light by Phish***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

My heart was breaking in two as Noah Barnett and Lindsay LaShell laughed at one of her guiding axioms, “People don’t read.” I’m exerting some energy finding the right words here. Is there a soul out there listening? Lindsay is adamant that marketing isn’t about the channel you use but about finding your audience. If you know who you serve and the questions and words they use as they find your organization and join your movement, then you’re ready to help them along their journey.And that’s what purposeful marketing is all about.---------------Bio:Lindsay Dayton LaShell is a marketing activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits.Guest links:Lindsay’s LinkedIn profile: <a href="https://www.linkedin.com/in/lindsaylashell/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/lindsaylashell/</a>Open Lines Marketing Framework: <a href="https://www.open-lines.co/" rel="noreferrer noopener nofollow" target="_blank">https://www.open-lines.co/</a>Additional links:Citizen Agency: <a href="https://citizenadagency.com/" rel="noreferrer noopener nofollow" target="_blank">https://citizenadagency.com/</a>Business For Good San Diego: <a href="https://businessforgoodsd.com/" rel="noreferrer noopener nofollow" target="_blank">https://businessforgoodsd.com/</a>Feelanthrope podcast: <a href="https://podcasts.apple.com/us/podcast/feelanthrope/id1583788947" rel="noreferrer noopener nofollow" target="_blank">https://podcasts.apple.com/us/podcast/feelanthrope/id1583788947</a><a href="https://open.spotify.com/playlist/1P7mHqWKHFktvm7xhVO2yJ?si=f2899d6eeb154549&amp;pt_success=1&amp;nd=1" rel="noreferrer noopener nofollow" target="_blank">Playlist:</a>True Colors by Cyndi LauperFreedom by BeyonceSlave to the Traffic Light by Phish***Hosted by the brilliant team at <a href="https://www.feathr.co" rel="noreferrer noopener nofollow" target="_blank">Feathr.co</a>Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

Using Questions & Supporter Empathy To Differentiate Your Marketing — Lindsay LaShell

Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today. 💡Learn:Building a marketing plan that's smart, strategic &amp; sustainableBreakdown of essential marketing assets all orgs needHow to measure and evaluate your marketingCreating actionable brand pillarsEPISODE HIGHLIGHTSLindsay’s story and journey to where she is today (2:00)Achieving financial sustainability and growth through marketing (6:00)What Lindsay has learned from this framework and what has been surprising for clients (12:00)Where you can start today (17:00)What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)Essential marketing assets organizations need and how we use them and use them well (23:00)Measuring and evaluating your marketing (29:00)A powerful moment of philanthropy in Lindsay’s life (34:00)Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)For more information and episode details visit: www.weareforgood.com/episode/255The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe in shaking things up and disrupting the status quo. That’s why we’re excited to share a new podcast that’s doing just that.Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit futurenonprofit.com. Let’s build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at Virtuous. Thank you to Community Boost, DonorSearch, Feathr and Philanthropy Network for your support. We are honored to lock arms with you! 🥳Support the showSupport the We Are For Good PodcastWe believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter 

Meet <a href="https://www.open-lines.co/about-lindsay-lashell" rel="nofollow" target="_blank">Lindsay.</a> She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today. 💡Learn:<ul><li>Building a marketing plan that's smart, strategic &amp; sustainable</li><li>Breakdown of essential marketing assets all orgs need</li><li>How to measure and evaluate your marketing</li><li>Creating actionable brand pillars</li></ul> EPISODE HIGHLIGHTS<ul><li>Lindsay’s story and journey to where she is today (2:00)</li><li>Achieving financial sustainability and growth through marketing (6:00)</li><li>What Lindsay has learned from this framework and what has been surprising for clients (12:00)</li><li>Where you can start today (17:00)</li><li>What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)</li><li>Essential marketing assets organizations need and how we use them and use them well (23:00)</li><li>Measuring and evaluating your marketing (29:00)</li><li>A powerful moment of philanthropy in Lindsay’s life (34:00)</li><li>Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)</li></ul> For more information and episode details visit: <a href="https://www.weareforgood.com/episode/255" rel="nofollow" target="_blank">www.weareforgood.com/episode/255</a> The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week! Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit <a href="http://www.weareforgood.com/hello" rel="nofollow" target="_blank">www.weareforgood.com/hello</a> About Our Sponsor Virtuous You know we believe in shaking things up and disrupting the status quo. That’s why we’re excited to share a new podcast that’s doing just that. Future Nonprofit was created by our friends at Historic Agency to elevate meaningful conversations that help us reimagine the entire sector. Listen and subscribe now on your favorite podcast platform or visit <a href="http://futurenonprofit.com/" rel="nofollow" target="_blank">futurenonprofit.com</a>. Let’s build the nonprofits of the future together. We want to thank the sponsors of this year's Responsive Nonprofit Summit that we co-presented with our friends at <a href="https://virtuous.org/" rel="nofollow" target="_blank">Virtuous</a>. Thank you to <a href="https://www.communityboost.org/" rel="nofollow" target="_blank">Community Boost</a>, <a href="https://www.donorsearch.net/" rel="nofollow" target="_blank">DonorSearch</a>, <a href="https://www.feathr.co/" rel="nofollow" target="_blank">Feathr</a> and <a href="https://philanthropy.network/" rel="nofollow" target="_blank">Philanthropy Network</a> for your support. We are honored to lock arms with you! 🥳<a href="https://www.buzzsprout.com/1258940/support" rel="payment nofollow" target="_blank">Support the show</a> <a href="https://www.buzzsprout.com/1258940/support" rel="nofollow" target="_blank">Support the We Are For Good Podcast </a>We believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally. <a href="https://www.weareforgoodcommunity.com" rel="nofollow" target="_blank">Join the We Are For Good Community</a> You can think of it as the after-party to each podcast episode 🥳 Say hi👇 <a href="https://www.linkedin.com/company/600479/admin/" rel="nofollow" target="_blank">LinkedIn </a>/<a href="https://www.instagram.com/weareforgood/?hl=en" rel="nofollow" target="_blank"> Instagram </a>/ <a href="https://www.facebook.com/weareforgood" rel="nofollow" target="_blank">Facebook</a> / <a href="https://www.youtube.com/@weareforgood/videos" rel="nofollow" target="_blank">YouTube</a> / <a href="https://twitter.com/weareforgood_" rel="nofollow" target="_blank">Twitter </a>

255. The No-Nonsense Marketing Plan That Builds Financial Stability - Lindsay LaShell

On this episode of the Hubcast, Katie and Jordan catch up with longtime Nonprofit Hub contributor, Lindsay LaShell! Lindsay is a marketing activist supporting justice, equity, and sustainability. They chat about how to use your time effectively and you’ll even get some low-hanging fruit ideas that you can implement right away to boost your marketing efforts! This episode of the Hubcast is sponsored by DonorBox

On this episode of the Hubcast, Katie and Jordan catch up with longtime Nonprofit Hub contributor, Lindsay LaShell! Lindsay is a marketing activist supporting justice, equity, and sustainability. They chat about how to use your time effectively and you’ll even get some low-hanging fruit ideas that you can implement right away to boost your marketing efforts! This episode of the Hubcast is sponsored by DonorBox

Lindsay LaShell — Owning Your Marketing Plan

#014 - Lindsay LaShell is a self-described “marketing activist”.  Her mission is to help organizations increase justice, equity, and sustainability by making their marketing more effective.Lindsay shares with us how important it is to be clear on what our audience wants from us and deliver that.It is ok for there to be a whole bunch of people who are NOT your people.  Any marketing strategy that is set up to say we don’t want to alienate anybody, is going to do a terrible job of connecting with the right people.Lindsay is running a Pro Bono Marketing Bootcamp in December.  If your organization’s budget was less than $200k in 2019, you are welcome to apply and snag a free spot.

#014 - Lindsay LaShell is a self-described “marketing activist”.  Her mission is to help organizations increase justice, equity, and sustainability by making their marketing more effective.Lindsay shares with us how important it is to be clear on what our audience wants from us and deliver that.It is ok for there to be a whole bunch of people who are NOT your people.  Any marketing strategy that is set up to say we don’t want to alienate anybody, is going to do a terrible job of connecting with the right people.Lindsay is running a Pro Bono Marketing Bootcamp in December.  If your organization’s budget was less than $200k in 2019, you are welcome to apply and snag a free spot.

How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more.  Marketing Activist Lindsay LaShell tells us what works and what does not. 

This is Part 2 of Lindsay LaShell, a proud woman business owner, who made it work her way, in her own purpose-driven style. In Part 2, she answers that tough question of what she would tell herself five years ago, and if she had imagined the moment she made it. She is a rare breed among the big, wide, world of marketing agencies because she won’t compromise on selling just for the sake of selling. Her motto is “say no to the wrong clients” and in doing so, she shows that building a social good business works all day long.

This is Part 2 of Lindsay LaShell, a proud woman business owner, who made it work her way, in her own purpose-driven style. In Part 2, she answers that tough question of what she would tell herself five years ago, and if she had imagined the moment she made it. She is a rare breed among the big, wide, world of marketing agencies because she won’t compromise on selling just for the sake of selling. Her motto is “say no to the wrong clients” and in doing so, she shows that building a social good business works all day long.

Part 2 of Lindsay LaShell, A Fearless, Purpose-Driven Marketing Entrepreneur Who Gets It Done Better

Lindsay is the founder of Diamond + Branch, a digital marketing company that provides services to women-owned businesses and purpose-driven organizations of all kinds. Diamond + Branch Marketing is a Certified B Corp that provides digital marketing services prioritizing audience strategy and optimization for increased efficiency. We work across sectors, including startups, nonprofits, finance, healthcare and hospitality, focusing first on values alignment and meaningful outcomes.

Lindsay is the founder of <a href="http://diamondandbranch.com/" rel="nofollow" target="_blank">Diamond + Branch</a>, a digital marketing company that provides services to women-owned businesses and purpose-driven organizations of all kinds. Diamond + Branch Marketing is a Certified B Corp that provides digital marketing services prioritizing audience strategy and optimization for increased efficiency. We work across sectors, including startups, nonprofits, finance, healthcare and hospitality, focusing first on values alignment and meaningful outcomes.