Sunil Saha's guest appearances

Sunil Saha

Fitness + Technology

Fitness Industry Innovation Podcast

Chuck Runyon

Colin Milner

John Ford

Rick Mayo

Emma Barry

Craig Miller

Jeff Carlson

Michael Scott

Phil White

Luke Carlson

Cory Brightwell

Rasmus Ingerslev

David Minton

Bobby Cappuccio

Bryan O'Rourke

OwlTail

Sunil Saha is the Co-Founder and CEO of Perkville, the leading gamification and rewards platform for the health and wellness industry. After completing his undergraduate studies in Human Biology, Sunil went on to work with companies such as Yahoo and LinkedIn in the area of product management, and learned a lot about marketing to consumers and technology. He put that knowledge to use to create Perkville in 2009, and has since grown steadily to serve a multitude of companies in the health and wellness space.   A loyalty program is a simple, low-cost way to impact club client retention and to increase revenue. Sunil explains how Perkville generates incredible levels of ROI, drives referrals while keeping costs affordable for club owners. He also shares more about how he sees referral programs evolving, how they influence consumer behavior through gamification, and his predictions for the future of the fitness industry. Tune in to find out what you can do to start seeing an immediate change in your business too!   Key Takeaways: [:51] Kelly introduces her guest for this episode - Sunil Saha. [1:28] What was Sunil's journey that led him to Perkville? [4:16] What is Perkville? [6:52] How does Sunil generate incredible levels of ROI, drive referrals and keep reward costs down? [10:49] What does the full loop of modernizing the referral process look like? [13:15] Rewards are essentially a way of influencing consumer behavior. How does gamification tie into that? [17:30] What is Sunil seeing from the world of rewards that will begin to start impacting the fitness space? [20:12] How does Sunil see rewards programs like Starbucks evolving? [21:36] Where does Sunil see the modern fitness consumer changing the landscape of the industry in the next 5 years? What is the future of the fitness industry? [23:57] What is Sunil's advice to club operators looking to make a difference in their club with immediate change? [26:41] Check out Perkville via the website and blog, and connect with Sunil on LinkedIn.   Mentioned in This Episode: ABC Financial Services Kelly Card Sunil Saha on LinkedIn Perkville Yahoo LinkedIn Xing Viadeo Monster  Reid Hoffman 

Sunil Saha is the Co-Founder and CEO of Perkville, the leading gamification and rewards platform for the health and wellness industry. After completing his undergraduate studies in Human Biology, Sunil went on to work with companies such as Yahoo and LinkedIn in the area of product management, and learned a lot about marketing to consumers and technology. He put that knowledge to use to create Perkville in 2009, and has since grown steadily to serve a multitude of companies in the health and wellness space. A loyalty program is a simple, low-cost way to impact club client retention and to increase revenue. Sunil explains how Perkville generates incredible levels of ROI, drives referrals while keeping costs affordable for club owners. He also shares more about how he sees referral programs evolving, how they influence consumer behavior through gamification, and his predictions for the future of the fitness industry. Tune in to find out what you can do to start seeing an immediate change in your business too! Key Takeaways: [:51] Kelly introduces her guest for this episode - Sunil Saha. [1:28] What was Sunil's journey that led him to Perkville? [4:16] What is Perkville? [6:52] How does Sunil generate incredible levels of ROI, drive referrals and keep reward costs down? [10:49] What does the full loop of modernizing the referral process look like? [13:15] Rewards are essentially a way of influencing consumer behavior. How does gamification tie into that? [17:30] What is Sunil seeing from the world of rewards that will begin to start impacting the fitness space? [20:12] How does Sunil see rewards programs like Starbucks evolving? [21:36] Where does Sunil see the modern fitness consumer changing the landscape of the industry in the next 5 years? What is the future of the fitness industry? [23:57] What is Sunil's advice to club operators looking to make a difference in their club with immediate change? [26:41] Check out Perkville via the website and blog, and connect with Sunil on LinkedIn.   Mentioned in This Episode: <a href="http://www.abcfinancial.com/" rel="nofollow" target="_blank">ABC Financial Services</a> <a href="http://www.abcfinancial.com/team-view/kelly-card/" rel="nofollow" target="_blank">Kelly Card</a> <a href="https://www.linkedin.com/in/sunilsaha" rel="nofollow" target="_blank">Sunil Saha on LinkedIn</a> <a href="http://www.perkville.com" rel="nofollow" target="_blank">Perkville</a> <a href="https://www.yahoo.com/" rel="nofollow" target="_blank">Yahoo</a> <a href="https://www.linkedin.com/" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://www.xing.com" rel="nofollow" target="_blank">Xing</a> <a href="https://fr.viadeo.com/" rel="nofollow" target="_blank">Viadeo</a> <a href="https://www.monster.com/" rel="nofollow" target="_blank">Monster</a> <a href="https://en.wikipedia.org/wiki/Reid_Hoffman" rel="nofollow" target="_blank"> Reid Hoffman </a>

Sunil Saha — Gamification and Rewards in the Health and Wellness Space

New technologies in the fitness space are helping everyone achieve greater results as digital reward programs are making the gym experience more enjoyable for customers and more profitable for owners. In the past, running a loyalty program was fairly expensive and required a great deal of manual effort. Now there are automated tools available and tailored to the fitness space that allow members to track progress, use points, and interact with the club, all without the need for additional staff to facilitate the process.  This episode is for club owners, operators, and fitness professionals to explore the impact of how digital reward programs can be used to drive engagement, increase spend-per-member, and improve customer retention. For episode 054 we're joined by Sunil Saha, the Co-Founder and CEO of Perkville, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow. Sunil also discusses how fitness management systems are investing heavily in their API's and mobile platforms which is opening up the ecosystems for new players to come in and have an incredible impact on engagement and member experience in the health club industry. With the plethora of technologies at our disposal to increase customer loyalty, how can we use these digital platforms and automated services to enhance the member experience and reduce monthly attrition?  The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Sunil Saha. About Sunil Saha Sunil Saha is the Co-Founder and CEO of Pervkille, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow. Sunil has been working in technology for over 15 years since graduating with a BA in Human Biology from Stanford and enjoys working in teams to build things that the fitness industry needs in the era of exponential technology, including product management, internet services, healthcare, small business marketing, and more. Listen To Episode 054 As Sunil Saha Uncovers  The customer loyalty trends that Sunil believes will impact the fitness space in 2018   How mobile platforms are allowing companies to digitize their loyalty programs  The ways technology is impacting the member experience in small and large facilities How to measure the effectiveness of our customer loyalty programs Why larger facilities should focus on driving down their monthly attrition rates How facilities can use A/B Testing to increase referrals and optimize landing pages Strategies for facilities that sell monthly packages to increase their Repeat Customer Rate Striking the right balance on spending enough to keep members engaged without breaking the bank How facilities can generate customer loyalty by exceeding their member's expectations  Why new members need to receive meaningful rewards within 3 to 6 months of joining How to create customer advocates who will share their experience on social media and help leverage powerful word-of-mouth advertising  How to identify the activities and rewards that are compelling for your members The split testing techniques that Sunil used at LinkedIn How to use rewards to gain information by enticing members to fill out surveys Why engagement increases 30-50% when staff members are properly trained to talk about the program How Perkville is experimenting with machine learning to identify members who may stop coming to the club Additional technologies that are impacting customer loyalty in the fitness verticle How to create loyal customers by using tech to respond to member issues  Top 3 Takeaways From The Show  Exceeding member expectations is a critical piece for any facility who wants to increase customer retention. Sunil recommends implementing loyalty programs shortly after a member joins and allowing them to start seeing rewards within the first 3 to 6 months. This can act as a successful differentiator for your facility and quickly create a loyal and engaged customer. Along with creating this up-front value, it's also necessary to show member's their progress along the way to keep them motivated as they work towards their goals.  Leadership from the top down regarding loyalty programs through educating staff is paramount. If a loyalty program is going to be successful, it's necessary to share, communicate, and properly disseminate within the club. Sunil has seen a 30-50% increase in engagement when staff members are properly trained to talk about the value of loyalty programs.  It's important that club's find a good balance between their marketing efforts and their spending. What Perkville helps clubs figure out is how to spend enough to reward and keep members involved without breaking the bank. Facilities must identify the rewards that are compelling enough for their members, while also setting points at the right values on the earning and the redemption side.  When the club sets the points at the right values, they increase the chance of having a meaningful and cost-effective program, which at the end of the day means more members seeing their health goals come to fruition.  Power Quotes From Sunil Saha "Being able to test is key to understanding how your marketing programs are performing."  - Sunil Saha on the Fitness + Technology Podcast "If you structure your membership program incorrectly, it will either cost you too much money or fail to have an impact on your business."  - Sunil Saha on the Fitness + Technology Podcast "Quickly responding to customer feedback is one of the fastest ways you can build customer advocacy."  - Sunil Saha on the Fitness + Technology Podcast Resources Mentioned From Sunil Saha  Sunil Saha Perkville: Rewards and Loyalty ABC Financial Jonas Fitness Mind Body Club OS InTouch CRM Listen360 Medallia MyZone FitMetrix Linkedin Yahoo The Peanut Butter Manifesto GymSales  Thanks To Our Outstanding Sponsors  Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com  Become A FIT-C Podcast Sponsor  Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message  

New technologies in the fitness space are helping everyone achieve greater results as digital reward programs are making the gym experience more enjoyable for customers and more profitable for owners. In the past, running a loyalty program was fairly expensive and required a great deal of manual effort. Now there are automated tools available and tailored to the fitness space that allow members to track progress, use points, and interact with the club, all without the need for additional staff to facilitate the process.  This episode is for club owners, operators, and fitness professionals to explore the impact of how digital reward programs can be used to drive engagement, increase spend-per-member, and improve customer retention. For episode 054 we're joined by Sunil Saha, the Co-Founder and CEO of Perkville, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow. Sunil also discusses how fitness management systems are investing heavily in their API's and mobile platforms which is opening up the ecosystems for new players to come in and have an incredible impact on engagement and member experience in the health club industry. With the plethora of technologies at our disposal to increase customer loyalty, how can we use these digital platforms and automated services to enhance the member experience and reduce monthly attrition?  The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Sunil Saha. About Sunil Saha Sunil Saha is the Co-Founder and CEO of Pervkille, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow. Sunil has been working in technology for over 15 years since graduating with a BA in Human Biology from Stanford and enjoys working in teams to build things that the fitness industry needs in the era of exponential technology, including product management, internet services, healthcare, small business marketing, and more. Listen To Episode 054 As Sunil Saha Uncovers <ul> <li>The customer loyalty trends that Sunil believes will impact the fitness space in 2018  </li> <li>How mobile platforms are allowing companies to digitize their loyalty programs </li> <li>The ways technology is impacting the member experience in small and large facilities</li> <li>How to measure the effectiveness of our customer loyalty programs</li> <li>Why larger facilities should focus on driving down their monthly attrition rates</li> <li>How facilities can use A/B Testing to increase referrals and optimize landing pages</li> <li>Strategies for facilities that sell monthly packages to increase their Repeat Customer Rate</li> <li>Striking the right balance on spending enough to keep members engaged without breaking the bank</li> <li>How facilities can generate customer loyalty by exceeding their member's expectations </li> <li>Why new members need to receive meaningful rewards within 3 to 6 months of joining</li> <li>How to create customer advocates who will share their experience on social media and help leverage powerful word-of-mouth advertising </li> <li>How to identify the activities and rewards that are compelling for your members</li> <li>The split testing techniques that Sunil used at LinkedIn</li> <li>How to use rewards to gain information by enticing members to fill out surveys</li> <li>Why engagement increases 30-50% when staff members are properly trained to talk about the program</li> <li>How Perkville is experimenting with machine learning to identify members who may stop coming to the club</li> <li>Additional technologies that are impacting customer loyalty in the fitness verticle</li> <li>How to create loyal customers by using tech to respond to member issues</li> </ul> Top 3 Takeaways From The Show <ul> <li>Exceeding member expectations is a critical piece for any facility who wants to increase customer retention. Sunil recommends implementing loyalty programs shortly after a member joins and allowing them to start seeing rewards within the first 3 to 6 months. This can act as a successful differentiator for your facility and quickly create a loyal and engaged customer. Along with creating this up-front value, it's also necessary to show member's their progress along the way to keep them motivated as they work towards their goals. </li> <li>Leadership from the top down regarding loyalty programs through educating staff is paramount. If a loyalty program is going to be successful, it's necessary to share, communicate, and properly disseminate within the club. Sunil has seen a 30-50% increase in engagement when staff members are properly trained to talk about the value of loyalty programs. </li> <li>It's important that club's find a good balance between their marketing efforts and their spending. What Perkville helps clubs figure out is how to spend enough to reward and keep members involved without breaking the bank. Facilities must identify the rewards that are compelling enough for their members, while also setting points at the right values on the earning and the redemption side.  When the club sets the points at the right values, they increase the chance of having a meaningful and cost-effective program, which at the end of the day means more members seeing their health goals come to fruition.</li> </ul> Power Quotes From Sunil Saha "Being able to test is key to understanding how your marketing programs are performing."  - Sunil Saha on the Fitness + Technology Podcast "If you structure your membership program incorrectly, it will either cost you too much money or fail to have an impact on your business."  - Sunil Saha on the Fitness + Technology Podcast "Quickly responding to customer feedback is one of the fastest ways you can build customer advocacy."  - Sunil Saha on the Fitness + Technology Podcast Resources Mentioned From Sunil Saha <ul> <li><a href="https://www.linkedin.com/in/sunilsaha/" rel="noopener nofollow" target="_blank">Sunil Saha</a></li> <li><a href="https://www.perkville.com/" rel="noopener nofollow" target="_blank">Perkville</a><a href="https://www.perkville.com/" rel="noopener nofollow" target="_blank">: Rewards and Loyalty</a></li> <li><a href="http://www.abcfinancial.com/" rel="noopener nofollow" target="_blank">ABC Financial</a></li> <li><a href="http://jonasfitness.com/" rel="noopener nofollow" target="_blank">Jonas Fitness</a></li> <li><a href="https://www.mindbodyonline.com/" rel="noopener nofollow" target="_blank">Mind Body</a></li> <li><a href="https://www.club-os.com/" rel="noopener nofollow" target="_blank">Club OS</a></li> <li><a href="http://www.intouchcrm.com/" rel="noopener nofollow" target="_blank">InTouch CRM</a></li> <li><a href="https://www.listen360.com/" rel="noopener nofollow" target="_blank">Listen360</a></li> <li><a href="http://www.medallia.com/" rel="noopener nofollow" target="_blank">Medallia</a></li> <li><a href="http://myzone.org/" rel="noopener nofollow" target="_blank">MyZone</a></li> <li><a href="http://www.fitmetrix.io/" rel="noopener nofollow" target="_blank">FitMetrix</a></li> <li><a href="https://www.linkedin.com/" rel="noopener nofollow" target="_blank">Linkedin</a></li> <li><a href="https://www.yahoo.com/" rel="noopener nofollow" target="_blank">Yahoo</a></li> <li><a href="https://www.wsj.com/articles/SB116379821933826657" rel="noopener nofollow" target="_blank">The Peanut Butter Manifesto</a></li> <li><a href="http://gymsales.net/" rel="noopener nofollow" target="_blank">GymSales</a></li> </ul> Thanks To Our Outstanding Sponsors <ul> <li>Bryan O’Rourke and his family of companies including <a href="https://www.vedereventures.com/" rel="noopener nofollow" target="_blank">Vedere Ventures</a>, <a href="http://www.integerus.com/" rel="noopener nofollow" target="_blank">Integerus Advisors</a>, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit <a href="http://bryankorourke.com/" rel="nofollow" target="_blank">bryankorourke.com</a></li> <li>The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at <a href="http://fittechcouncil.org/membership" rel="noopener nofollow" target="_blank">fittechcouncil.org</a> today</li> <li>Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on <a href="http://amzn.to/2kf9JoO" rel="noopener nofollow" target="_blank">Amazon.com</a></li> </ul> Become A FIT-C Podcast Sponsor <ul> <li>Contact the<a href="http://www.fittechcouncil.org/contact/" rel="noopener nofollow" target="_blank"> Fitness Industry Technology Council</a> to become a Podcast Sponsor</li> <li>Review our various options for <a href="http://www.fittechcouncil.org/sponsorships/" rel="noopener nofollow" target="_blank">Sponsorship</a></li> <li>Send us a <a href="https://www.facebook.com/FITTECHCOUNCIL/" rel="noopener nofollow" target="_blank">Facebook </a>Message </li> </ul>

054 Sunil Saha: Fitness Loyalty Programs For Revenue & Engagement