Erik Hegely's guest appearances

Erik Hegely

Apptivate: App Marketing Explained

Eric Stein

Michael Jessen

Jim Calhoun

Ariel Cohen

Brian Krebs

Gessica Bicego

Josh Brooks

Daniel Lopez

Stephen Siegel

David Llewellyn

Moshi Blum

Matthew Sadofsky

Jon Lau

Rebecca Nackson

Lomit Patel

OwlTail

App Userbase

Meet Erik Hegely, Head of Growth Marketing at Pixel Federation, a mobile gaming developer from Slovakia. Pixel Federation does simulation, puzzle, and RPG mobile app games. Questions Erik Answered in this Episode:How do you go about developing a creative strategy for each of these titles? How do you understand what will motivate a user or what creative will resonate the most for a particular game? What do you do with the information you get from the third-party userbase survey?What makes optimizing the onboarding or game start challenging?How long have you been doing the in-app survey technique and why did you start doing it?Timestamp:6:13 Developing a creative strategy for each game9:37 Learning what motivates a user in a game13:34 The catalyst for utilizing in-app surveys15:10 The importance of consistency in user flowQuotes:(7:25-7:33) “We certainly took it to the next level after running a psychological survey with our user base and understanding really, truly what motivates them to play.”(18:41-18:47) “It makes you work at your game as a service. You don’t just play the game for a while. You play the game for years.”Mentioned in this Episode:Erik Hegely’s LinkedInPixel Federation

<p>Meet Erik Hegely, Head of Growth Marketing at Pixel Federation, a mobile gaming developer from Slovakia. Pixel Federation does simulation, puzzle, and RPG mobile app games. </p><h3>Questions Erik Answered in this Episode:</h3><ul><li>How do you go about developing a creative strategy for each of these titles? </li><li>How do you understand what will motivate a user or what creative will resonate the most for a particular game? </li><li>What do you do with the information you get from the third-party userbase survey?</li><li>What makes optimizing the onboarding or game start challenging?</li><li>How long have you been doing the in-app survey technique and why did you start doing it?</li></ul><h3>Timestamp:</h3><ul><li>6:13 Developing a creative strategy for each game</li><li>9:37 Learning what motivates a user in a game</li><li>13:34 The catalyst for utilizing in-app surveys</li><li>15:10 The importance of consistency in user flow</li></ul><h3>Quotes:</h3><p>(7:25-7:33) “We certainly took it to the next level after running a psychological survey with our user base and understanding really, truly what motivates them to play.”</p><p>(18:41-18:47) “It makes you work at your game as a service. You don’t just play the game for a while. You play the game for years.”</p><h3>Mentioned in this Episode:</h3><ul><li><a href="https://www.linkedin.com/in/erikhegely/" rel="nofollow" target="_blank">Erik Hegely’s LinkedIn</a></li><li><a href="https://portal.pixelfederation.com/en/" rel="nofollow" target="_blank">Pixel Federation</a></li></ul>

Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)