Joseph Segarra's guest appearances

Joseph Segarra

Fashion Is Your Business - a retail technology podcast

Bellwether Culture Podcast

Mindy Grossman

Daymond John

Melissa Gonzalez

Vikrum Aiyer

Paul Greenberg

Liz Bacelar

Mazdack Rassi

Blake Smith

Michelle Farrington

Elizabeth McLean

Charlotte Fanneau

Michael Crooks

Dalia Lasaite

Brian Fesen

Mack Weldon

OwlTail

Today's guest is Joseph Segarra. He runs lifestyle partnerships and promotions for Def Jam Recordings. This conversation took place on April 21, 2020 as part of our Covid Conversations series  We are featuring over 20 conversations we recently had with business leaders and influencers, focused on how folks are managing business amidst Covid-19, and the long term market effect they are anticipating for the future of their industries. We are putting together a free guide that will highlight the resources and references mentioned across these conversations. DM us on our instagram handle @BellwetherCulture, and we will send you a download link once the series is fully published.See omnystudio.com/listener for privacy information.

Today's guest is Joseph Segarra. He runs lifestyle partnerships and promotions for Def Jam Recordings. This conversation took place on April 21, 2020 as part of our Covid Conversations series  We are featuring over 20 conversations we recently had with business leaders and influencers, focused on how folks are managing business amidst Covid-19, and the long term market effect they are anticipating for the future of their industries. We are putting together a free guide that will highlight the resources and references mentioned across these conversations. DM us on our instagram handle @BellwetherCulture, and we will send you a download link once the series is fully published.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Def Jam Recordings - Future of Music Industry w/ Joseph Segarra

The transformation of how influencers enable brands to build and engage consumer relationships... Joseph Segarra, Lifestyle Marketing and Promotions at Def Jam Recordings, joins Pavan Bahl and guest hosts Josh Wexler (Co-Founder/CEO at RevCascade) and Bianca Caampued (Co-Founder/Creative Director at Small Girls PR) for MouthMedia Network live audience “Souler Salon” on location at Spring Place in New York. Presented by Souler, the ultimate influencer commerce platform where influencers share and sell the products they love directly to their followers. (Next Souler Salon event is June 26th, 2018, with guest Bobbi Brown.) In this episode:   	Wexler shares how Souler enables influencers to share and sell products they love from the brands they represent  	Segarra discusses collaborations/partnerships at Def Jam, streaming and content, how collaboration is contingent on the right product, artist to artist collaborations, and effectively engaging smaller retail shops focused on B-to-C  	Understanding influencer personality, and a personable approach at Small Girls  	How brands are developing a new kind of relationship with consumers, and how Souler decided to give tools normally provided to brands to influencers, as a channel to get to consumers  	Twitch as a platform can create moments between unlikely influencers, known mostly for gamers but have other channels  	Why Spotify lists are everything in the music business for companies like Def Jam  	The convergence of offline and online  	The importance of experiences people want to share, such as a the Def Jam ice cream truck  	Identifying what influence is now  	Why social media platforms are still are highly relevant  	Which matter more---content or numbers?  	The effectiveness of “Stunts” for influencers  	How it can take several years for emerging artists to get full status as influencer  	Pieces of content: is there a formula for creating a “megapost”?  	Analytics and customer profiling  	Launching an influencer campaign and managing budget, especially when based on trade  	Social consciousness, taking risk, cause-based marketing as a consideration  	“Urban Gen-Z mentality”, the need to change the world, and how tools have been weaponized, and their potential to do good  Photo credits: Charles BeckwithSee omnystudio.com/listener for privacy information.

The transformation of how influencers enable brands to build and engage consumer relationships... Joseph Segarra, Lifestyle Marketing and Promotions at Def Jam Recordings, joins Pavan Bahl and guest hosts Josh Wexler (Co-Founder/CEO at RevCascade) and Bianca Caampued (Co-Founder/Creative Director at Small Girls PR) for MouthMedia Network live audience “Souler Salon” on location at Spring Place in New York. Presented by Souler, the ultimate influencer commerce platform where influencers share and sell the products they love directly to their followers. (Next Souler Salon event is June 26th, 2018, with guest Bobbi Brown.) In this episode: 	Wexler shares how Souler enables influencers to share and sell products they love from the brands they represent 	Segarra discusses collaborations/partnerships at Def Jam, streaming and content, how collaboration is contingent on the right product, artist to artist collaborations, and effectively engaging smaller retail shops focused on B-to-C 	Understanding influencer personality, and a personable approach at Small Girls 	How brands are developing a new kind of relationship with consumers, and how Souler decided to give tools normally provided to brands to influencers, as a channel to get to consumers 	Twitch as a platform can create moments between unlikely influencers, known mostly for gamers but have other channels 	Why Spotify lists are everything in the music business for companies like Def Jam 	The convergence of offline and online 	The importance of experiences people want to share, such as a the Def Jam ice cream truck 	Identifying what influence is now 	Why social media platforms are still are highly relevant 	Which matter more---content or numbers? 	The effectiveness of “Stunts” for influencers 	How it can take several years for emerging artists to get full status as influencer 	Pieces of content: is there a formula for creating a “megapost”? 	Analytics and customer profiling 	Launching an influencer campaign and managing budget, especially when based on trade 	Social consciousness, taking risk, cause-based marketing as a consideration 	“Urban Gen-Z mentality”, the need to change the world, and how tools have been weaponized, and their potential to do good Photo credits: Charles BeckwithSee <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

236 – Joseph Segarra of Def Jam Recordings – Next Gen Brand Influence