Masooma Memon's guest appearances

Masooma Memon

Writers' Rough Drafts

B2B Better

Modern Day Marketer 

Ali Schwanke

Ethan Beute

Charlie Whyman

Jay Acunzo

Ann Handley

Jenny Blake

Elisa Doucette

Paul Jarvis

Colin Wright

Tom Morkes

Devin Bramhall

Sarah Peck

Tucker Max

Peter Shankman

Charlie Gilkey

OwlTail

Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. 0:00 Intro 1:08 Conversation with Masooma 2:09 Freelance writing process 5:22 What is product-led content? 9:45 Top of funnel VS educational VS product-led 12:30 Distribution 13:52 Mistakes to avoid 16:50 Call to actions (CTA) 18:30 How to get started 21:23 Results and use cases 24:58 Get connected 25:30 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Masooma: |Twitter | LinkedIn | Creator PageFollow Brett:| Twitter | LinkedIn 

Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. 0:00 Intro 1:08 Conversation with Masooma 2:09 Freelance writing process 5:22 What is product-led content? 9:45 Top of funnel VS educational VS product-led 12:30 Distribution 13:52 Mistakes to avoid 16:50 Call to actions (CTA) 18:30 How to get started 21:23 Results and use cases 24:58 Get connected 25:30 Outro <a href="https://www.thejuicehq.com/sign-up" rel="nofollow" target="_blank">Join The Juice</a> <a href="https://thejuice.webflow.io/the-blend" rel="nofollow" target="_blank">Sign up for The Blend</a> (weekly newsletter from The Juice)Follow The Juice:| <a href="https://www.meetfathom.com/" rel="nofollow" target="_blank">Website </a>| <a href="https://www.meetfathom.com/blog" rel="nofollow" target="_blank">Blog </a>| <a href="https://twitter.com/meetfathom" rel="nofollow" target="_blank">Twitter </a>| <a href="https://www.linkedin.com/company/67158012" rel="nofollow" target="_blank">LinkedIn</a> Follow Masooma: |<a href="https://twitter.com/inkandcopy" rel="nofollow" target="_blank">Twitter </a>| <a href="https://www.linkedin.com/in/masooma-memon/" rel="nofollow" target="_blank">LinkedIn</a> | <a href="https://app.thejuicehq.com/creators/masooma-memon" rel="nofollow" target="_blank">Creator Page</a> Follow Brett:| <a href="https://twitter.com/IndyMcGrath" rel="nofollow" target="_blank">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/" rel="nofollow" target="_blank">LinkedIn</a>

How to create product-led content that resonates with Masooma Memon

On this week’s bonus episode, we share Masooma Memon’s story of how she landed her dream byline on Trello. Visit craftyourcontent.com/episode67 for links, resources, and more.

On this week’s bonus episode, we share Masooma Memon’s story of how she landed her dream byline on Trello. Visit <a href="http://craftyourcontent.com/episode67" rel="nofollow" target="_blank">craftyourcontent.com/episode67</a> for links, resources, and more.

Writers' Rough Drafts - Dream Byline on Trello featuring Masooma Memon - Episode 067

In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies. We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog.Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor.This is real advice for the everyday B2B marketer who wants to be better.You can follow Masooma on Twitter here: @inkandcopy Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies. We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog. Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor. This is real advice for the everyday B2B marketer who wants to be better. You can follow Masooma on Twitter here: <a href="https://twitter.com/inkandcopy" rel="nofollow" target="_blank">@inkandcopy</a> Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: <a href="http://b2bbite.substack.com" rel="nofollow" target="_blank">b2bbite.substack.com</a> You can also follow me on LinkedIn. Head over here: <a href="http://linkedin.com/in/jasonbradwell/" rel="nofollow" target="_blank">linkedin.com/in/jasonbradwell/</a> Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: <a href="http://calendly.com/jasonbradwell/30-minute-consultation-call" rel="nofollow" target="_blank">calendly.com/jasonbradwell/30-minute-consultation-call</a>

How to Take a B2B Blog Post from Good to Great w/ Masooma Memon