Mike Parent's guest appearances

Mike Parent

Mojo In The Morning

Suite Spot: A Hotel Marketing Podcast

In Sprite of Everything

Kamala Harris

Justin Bieber

Jason Lee

Harley Davidson

Tracy Morgan

Howard Stern

Kobe Memorial

James Franco

Jerry O'Connell

Mike Posner

Tim McGraw

John Davis

John Heffron

Demi Lovato

Mark Wahlberg

OwlTail

Shark Tank Helps Mike Parent

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales &amp; Marketing at Coakley &amp; Williams Hotel Management Company, to the podcast. Host Ryan Embree interviews Mike on the subject of multi-property hotel marketing as he shares a wealth of hospitality experience and knowledge.  Mike speaks to Coakley Williams’ philosophy of curating a unique and targeted marketing strategy for each property within their portfolio. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.  We discuss the balance of traditional and digital marketing technologies in today’s hotel landscape. This episode is a must-listen for anyone in the industry looking to learn more about building a successful hotel marketing campaign.To get more information about becoming a special guest on the Suite Spot or to submit a question for future episodes, call or text 407-984-7455.Episode TranscriptOur podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.Ryan Embree:        Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello and welcome, this is Ryan Embree your host of the Suite Spot. Another episode we have in a very special episode with a, another very special guest, Mr Mike Parent who is the Senior Vice President of Sales and Marketing at Coakley and Williams Hotel Management Company, have the pleasure of introducing him for the first time to the Suite Spot. Mike is an innovator whose creative ideas has developed new revenue streams for hotel properties that he works with. And I want to go ahead and welcome Mike to the Suite Spot today, so thank you for joining me, Mike.Mike Parent:        Thank you, Ryan, great to be with you. I appreciate you, including me.Ryan Embree:        Absolutely, absolutely, and what we do with a lot of our guests on the Suite Spot, just to get a little background of how you started in the industry, the hotel industry itself. I think one of the things that makes it so unique is that everyone can come from really any place in hospitality. So I always find it absolutely fascinating to ask our guests, "Tell us a little bit about your background, how you got started in the industry and maybe the journey that led you to Coakley Williams."Mike Parent:        Sure. Well, I've been in the industry for many years. I started as a desk clerk at a hotel in Washington DC. I took a summer job while I was in college pursuing my degree in radio/TV broadcasting. For the first five years of my hotel career I worked mostly in operations. I was a desk clerk, I was a night auditor, I did maintenance during the winter, I was assistant manager of a hotel, but I was eventually exposed to hotel sales when I worked for a larger hotel and I saw what they were doing in sales and that really got my interest. So my first sales gig was for a new hotel that was opening near the Watergate in Washington DC called Guest Quarters. That brand is now evolved into the Doubletree brand, which is part of the Hilton family. But since Guest Quarters my hotel sales journey as you call it, has taken me through many major branded and independent hotels, several management companies and two senior level positions at major brands. I was Director of Sales and Marketing for Taj Hotels of India when they had six hotels in Washington DC and I was also Vice President of new hotels sales support at Choice Hotels International.Ryan Embree:        That's awesome. So again, quite the plethora of knowledge and experience there. I find it such a common trend that a lot of people in the industry, you know, just got started as a, you know, front desk clerk, you know,

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales &amp; Marketing at Coakley &amp; Williams Hotel Management Company, to the podcast. Host Ryan Embree interviews Mike on the subject of multi-property hotel marketing as he shares a wealth of hospitality experience and knowledge. Mike speaks to Coakley Williams’ philosophy of curating a unique and targeted marketing strategy for each property within their portfolio. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties. We discuss the balance of traditional and digital marketing technologies in today’s hotel landscape. This episode is a must-listen for anyone in the industry looking to learn more about building a successful hotel marketing campaign. To get more information about becoming a special guest on the Suite Spot or to submit a question for future episodes, call or text 407-984-7455. Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello and welcome, this is Ryan Embree your host of the Suite Spot. Another episode we have in a very special episode with a, another very special guest, Mr Mike Parent who is the Senior Vice President of Sales and Marketing at Coakley and Williams Hotel Management Company, have the pleasure of introducing him for the first time to the Suite Spot. Mike is an innovator whose creative ideas has developed new revenue streams for hotel properties that he works with. And I want to go ahead and welcome Mike to the Suite Spot today, so thank you for joining me, Mike. Mike Parent: Thank you, Ryan, great to be with you. I appreciate you, including me. Ryan Embree: Absolutely, absolutely, and what we do with a lot of our guests on the Suite Spot, just to get a little background of how you started in the industry, the hotel industry itself. I think one of the things that makes it so unique is that everyone can come from really any place in hospitality. So I always find it absolutely fascinating to ask our guests, "Tell us a little bit about your background, how you got started in the industry and maybe the journey that led you to Coakley Williams." Mike Parent: Sure. Well, I've been in the industry for many years. I started as a desk clerk at a hotel in Washington DC. I took a summer job while I was in college pursuing my degree in radio/TV broadcasting. For the first five years of my hotel career I worked mostly in operations. I was a desk clerk, I was a night auditor, I did maintenance during the winter, I was assistant manager of a hotel, but I was eventually exposed to hotel sales when I worked for a larger hotel and I saw what they were doing in sales and that really got my interest. So my first sales gig was for a new hotel that was opening near the Watergate in Washington DC called Guest Quarters. That brand is now evolved into the Doubletree brand, which is part of the Hilton family. But since Guest Quarters my hotel sales journey as you call it, has taken me through many major branded and independent hotels, several management companies and two senior level positions at major brands. I was Director of Sales and Marketing for Taj Hotels of India when they had six hotels in Washington DC and I was also Vice President of new hotels sales support at Choice Hotels International. Ryan Embree: That's awesome. So again, quite the plethora of knowledge and experience there. I find it such a common trend that a lot of people in the industry, you know, just got started as a, you know, front desk clerk, you know,

31 – Multi-Property Marketing with Mike Parent

I thought for the first episode of In Sprite of Everything Podcast, that it would be fitting to have Mike Parent, a co-creator of Spriter, the sprite animation character creation software, share his experiences with us and tips for successfully completing our games with the aid of Construct. 

I thought for the first episode of In Sprite of Everything Podcast, that it would be fitting to have Mike Parent, a co-creator of Spriter, the sprite animation character creation software, share his experiences with us and tips for successfully completing our games with the aid of Construct.

101 - Mike Parent