Evan Engel's guest appearances

Evan Engel

INVISION Podcasts

iProv Made: Build a Profitable Healthcare Practice

Ashley Mills

Brian Fanzo

Adam Hofman

Jack Hadley

Brian Burton

Fernando Angulo

Shirley Walker

Adam Ramsey

Minal Sampat

John Marvin

Paul Homoly

Allyson Lewis

Dee Carroll

Joanna Carter

Robert Bell

OwlTail

Evan Engel is a natural innovator and continually challenges systems, ideas, and people to think bigger to create business growth. And he’s really good at it too. Evan is a proud veteran having served in Kuwait and Iraq, and he currently resides in Israel with his wife and 3 sons. He has held leadership roles in community engagement, marketing, and business development. His entrepreneurial approach to business was shaped by his experience having successfully built his own company that was eventually acquired.  Evan spent close to 3 years developing marketing one on one with practices, which he credits as the secret to great marketing. His expertise in every facet of optometry when combined with in depth know how of high level marketing strategy,  is how he is able to continuously drive the products and services at EyeCarePro to drive greater ROI to our clients.  In addition to his passion for helping practices grow their revenue, Evan is particularly passionate about helping change lives by more effectively marketing important health topics such as blue light, vision therapy, scleral lenses, and low vision.

Episode 1: Evan Engel with Eye Care Pro

InVision

In this episode, Dee talks with Evan Engel, the vice president of sales and marketing at EyeCarePro, an optometric practice and eyecare business digital marketing firm. Evan has a robust background in marketing eyecare practices and uses a data driven approach to help practices acquire new patients… in short, he knows what sort of marketing works and what doesn’t. During the episode, learn once and for all what marketing actually is — Hint: it’s much more all-encompassing than you think (3:58) — the top three things that will give you the biggest bang for your marketing buck (8:25), the best tool to get new patients through your door (9:45), and the MINIMUM amount of work you need to be doing on your website (18:00). If that’s wet your whistle, then stick around for the most important KPIs you should monitor to gauge your marketing plan’s effectiveness (23:00), hear Evan blow Dee’s mind with the concept of call tracking numbers (24:25), and how the second page of Google results is just the first loser when it comes to new patient conversion (33:39). Evan also shares a tool to show you exactly how your business ranks when people Google search for eyecare businesses in your area (34:40) and gives a definitive answer to the question “Reviews, are they really that important?” and should you be responding (37:45). It’s 45 minutes of solid marketing information you do not want to miss.

In this episode, Dee talks with Evan Engel, the vice president of sales and marketing at EyeCarePro, an optometric practice and eyecare business digital marketing firm. Evan has a robust background in marketing eyecare practices and uses a data driven approach to help practices acquire new patients… in short, he knows what sort of marketing works and what doesn’t. During the episode, learn once and for all what marketing actually is — Hint: it’s much more all-encompassing than you think (3:58) — the top three things that will give you the biggest bang for your marketing buck (8:25), the best tool to get new patients through your door (9:45), and the MINIMUM amount of work you need to be doing on your website (18:00). If that’s wet your whistle, then stick around for the most important KPIs you should monitor to gauge your marketing plan’s effectiveness (23:00), hear Evan blow Dee’s mind with the concept of call tracking numbers (24:25), and how the second page of Google results is just the first loser when it comes to new patient conversion (33:39). Evan also shares a tool to show you exactly how your business ranks when people Google search for eyecare businesses in your area (34:40) and gives a definitive answer to the question “Reviews, are they really that important?” and should you be responding (37:45). It’s 45 minutes of solid marketing information you do not want to miss.

INVISION Podcast with Dee Carroll (Episode 7): Evan Engel of EyeCarePro