Michelle Van Slyke's guest appearances

Michelle Van Slyke

The Small Business Radio Show

Marketing Trends

AAFOC Podcast Interviews

The CMO Podcast

Jay Baer

Ryan Green

Donald Trump

Dorie Clark

Andy Steves

Brian Scudamore

Nir Eyal

Ken Blanchard

Guy Kawasaki

Henry Cloud

Anthony Smith

Randy Cohen

Steve Robinson

Mark Divine

Kai Wright

OwlTail

Michelle Van Slyke likes to be the one you call when things are broken. From Ford to Mercedes to The UPS Store, she’s got a knack for reinvigorating stalled-brands. Now, as the SVP of Marketing &amp; Sales at The UPS Store, she’s tackling a different series of challenges, and she’s here to talk about it all: using data to listen better, tackling the franchise problem, and how she really feels about the Coinbase Superbowl QR campaign. Tune in to learn:How a managerial perspective can help with marketing problems (14:00)Why data can help with shifting perspective (17:00)Reinvigorating a national brand (19:00)Why to expect pushback when bringing in new ideas (20:00)The value of transferring skill sets (22:00)How sometimes a broken place is the best starting point (24:00)What it looks like to create a national marketing plan (25:00)How to listen to the best advice (30:00)Why it’s crucial to own your mistakes (35:00)What Blue Horizons is doing for The UPS Store (38:00)How to Create a Team Culture (44:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Michelle Van Slyke likes to be the one you call when things are broken. From Ford to Mercedes to The UPS Store, she’s got a knack for reinvigorating stalled-brands. Now, as the SVP of Marketing &amp; Sales at The UPS Store, she’s tackling a different series of challenges, and she’s here to talk about it all: using data to listen better, tackling the franchise problem, and how she really feels about the Coinbase Superbowl QR campaign.  Tune in to learn:<ul><li>How a managerial perspective can help with marketing problems (14:00)</li><li>Why data can help with shifting perspective (17:00)</li><li>Reinvigorating a national brand (19:00)</li><li>Why to expect pushback when bringing in new ideas (20:00)</li><li>The value of transferring skill sets (22:00)</li><li>How sometimes a broken place is the best starting point (24:00)</li><li>What it looks like to create a national marketing plan (25:00)</li><li>How to listen to the best advice (30:00)</li><li>Why it’s crucial to own your mistakes (35:00)</li><li>What Blue Horizons is doing for The UPS Store (38:00)</li><li>How to Create a Team Culture (44:00)</li></ul>Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at <a href="https://sforce.co/MarketingMoments" rel="nofollow" target="_blank">https://sforce.co/MarketingMoments</a>

The Business of Perception: Bridging the Client-Customer Gap with The UPS Store’s Michelle Van Slyke

Hank Blank

Check out the new AAFOC Podcast Video series. This episode, hosted by Hank Blank, features Michelle Van Slyke, SVP Marketing &amp; Sales for The UPS Store, Inc. Don’t miss Michelle's insights and advice on how agencies can maintain a good relationship their marketing partners, the best way to work with multiple firms, as well as what to do (and what not to do) in order to get a client's attention for new business..To watch the video version of this interview on YouTube, visit https://youtu.be/Fa-xNMLqa2g.Michelle Van Slyke -- SVP Marketing &amp; Sales for The UPS Store, Inc.https://www.linkedin.com/in/vanslyke/ https://www.theupsstore.com/.Hank Blank - Podcast Hosthttps://www.linkedin.com/in/hankblank...http://www.hankblank.com

Check out the new AAFOC Podcast Video series. This episode, hosted by Hank Blank, features Michelle Van Slyke, SVP Marketing &amp; Sales for The UPS Store, Inc. Don’t miss Michelle's insights and advice on how agencies can maintain a good relationship their marketing partners, the best way to work with multiple firms, as well as what to do (and what not to do) in order to get a client's attention for new business. . To watch the video version of this interview on YouTube, visit <a href="https://youtu.be/Fa-xNMLqa2g" rel="nofollow" target="_blank">https://youtu.be/Fa-xNMLqa2g</a> . Michelle Van Slyke -- SVP Marketing &amp; Sales for The UPS Store, Inc. <a href="https://www.linkedin.com/in/vanslyke/" rel="nofollow" target="_blank">https://www.linkedin.com/in/vanslyke/</a> <a href="https://www.theupsstore.com/" rel="nofollow" target="_blank">https://www.theupsstore.com/</a> . Hank Blank - Podcast Host <a href="https://www.linkedin.com/in/hankblank" rel="nofollow" target="_blank">https://www.linkedin.com/in/hankblank</a>... <a href="http://www.hankblank.com" rel="nofollow" target="_blank">http://www.hankblank.com</a>

AAFOC Interview - Michelle Van Slyke (SVP MKT for The UPS Store) & Hank Blank (Host)

Tom Byun

Scheduled Guests: In honor of Small Business Week, two big corporations doing great things for small businesses join the show: Yahoo! and The UPS Store. Sponsored by Nextiva and Sage This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3306444/advertisement

Scheduled Guests: In honor of Small Business Week, two big corporations doing great things for small businesses join the show: Yahoo! and The UPS Store. Sponsored by Nextiva and Sage  This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at <a href="https://www.spreaker.com/show/3306444/advertisement" rel="nofollow" target="_blank">https://www.spreaker.com/show/3306444/advertisement</a>

#232 Michelle Van Slyke and Tom Byun