Joseph Zeppilli's guest appearances

Joseph Zeppilli

Alain Guillot Show

Marketing Hooks Podcast

Samantha Kris

JAMIE BENIZRI

Craig Wright

Chris Guillebeau

Kyla Schuller

Daniel Levin

Cait Flanders

Mark Skousen

Roger Whitney

Kim Scott

David Burkus

Judson Brewer

Jeff Goins

Christine Kane

Seth Godin

OwlTail

What does it take to build a successful and profitable business?    A lot of hard work, persistence, and consistency. I had a chance to interview the man behind a successful local brand that went international, CEO of Bad Monkeys Popcorn Joseph Zeppilli.    He shared his story, the story behind the brand, where everything started, and what he and his brothers did to make things work.    Also, he gave a lot of great tips on how to use free marketing by being creative. Pretty sure you'll get some ideas for your business as well cause I got a couple :)   If you want to learn what it takes to build a product business both online and offline make sure to listen to this episode and share it with your friends that are into entrepreneurship so they can get these gold nuggets and implement them in their business! 

What does it take to build a successful and profitable business?  A lot of hard work, persistence, and consistency. I had a chance to interview the man behind a successful local brand that went international, CEO of Bad Monkeys Popcorn Joseph Zeppilli.  He shared his story, the story behind the brand, where everything started, and what he and his brothers did to make things work.  Also, he gave a lot of great tips on how to use free marketing by being creative. Pretty sure you'll get some ideas for your business as well cause I got a couple :) If you want to learn what it takes to build a product business both online and offline make sure to listen to this episode and share it with your friends that are into entrepreneurship so they can get these gold nuggets and implement them in their business!

How To Build A Successful Product Business Online & Offline with CEO Joseph Zeppilli | #36

Joseph Zeppilli is the co-CEO of Bad Monkey Popcorn, a family business that is in the business of making Popcorn. The business is composed of four brothers, all of them with different backgrounds.  Joshep: Finance Fabio: Lawyer Brother 3: Photographer Brother 4: Chef  How Bad Monkeys was founded They always wanted to work together as a family. One night while eating together, one of them proposed the idea of making popcorn. They were aware that there was no gourmet version in the market, so they decided to put all their skills together and make a gourmet product for the grocery stores. The four brothers, they all were working, but they were not happy with their jobs, they wanted something different, they wanted to work together, so they decided to give it a shot. They bet on themselves. They knew that no one could outwork them. Joseph and Fabio quit their jobs (Finance and Law) and started working full time on the popcorn business. For the first two years, they made no money. There were some days when they doubted themselves and they didn't think they would make it. What's the marketing strategy The marketing plan was to sell the popcorn at all major Montreal festivals. Bad Monkey popcorn is a healthy product. It has zero trans fat, zero sugar, gluten-free, and it's vegan. In addition to the festivals, Joseph and Fabio started knocking on the doors of different small supermarkets. On accepted, then the other one, and then another one. Now Bad Monkeys are in over 7,000 grocery stores and one of their most pressing problems is keeping up with demand. About marketing through social media, Bad Monkey has hired a few so-called "marketing agencies" but they haven't seen great results. All they want to do is spend their money, but they haven't come up with any interesting ideas. Bad Monkey was also aired on the popular TV show Dragons' Den https://youtu.be/LmL4woBHw4Q Bad Monkey operational motto is to:  Have the pricing point of Walmart The attitude of Reb Bull And the quality of Starbucks  Working with family is a struggle and a blessing. The important part is to be family at home and associates at work and not to mix those two identities. Also, it's very important to have and respect hierarchies at work. The chain of command at work could very well be different from the family hierarchy. At work, it could be normal for the son to give instructions to the father or the mother.

Joseph Zeppilli is the co-CEO of <a href="https://www.badmonkeypopcorn.com/" rel="noopener nofollow" target="_blank">Bad Monkey Popcorn</a>, a family business that is in the business of making Popcorn. The business is composed of four brothers, all of them with different backgrounds. <ol> <li>Joshep: Finance</li> <li>Fabio: Lawyer</li> <li>Brother 3: Photographer</li> <li>Brother 4: Chef</li> </ol> How Bad Monkeys was founded They always wanted to work together as a family. One night while eating together, one of them proposed the idea of making popcorn. They were aware that there was no gourmet version in the market, so they decided to put all their skills together and make a gourmet product for the grocery stores. The four brothers, they all were working, but they were not happy with their jobs, they wanted something different, they wanted to work together, so they decided to give it a shot. They bet on themselves. They knew that no one could outwork them. Joseph and Fabio quit their jobs (Finance and Law) and started working full time on the popcorn business. For the first two years, they made no money. There were some days when they doubted themselves and they didn't think they would make it. What's the marketing strategy The marketing plan was to sell the popcorn at all major Montreal festivals. Bad Monkey popcorn is a healthy product. It has zero trans fat, zero sugar, gluten-free, and it's vegan. In addition to the festivals, Joseph and Fabio started knocking on the doors of different small supermarkets. On accepted, then the other one, and then another one. Now Bad Monkeys are in over 7,000 grocery stores and one of their most pressing problems is keeping up with demand. About marketing through social media, Bad Monkey has hired a few so-called "marketing agencies" but they haven't seen great results. All they want to do is spend their money, but they haven't come up with any interesting ideas. Bad Monkey was also aired on the popular TV show Dragons' Den <a href="https://youtu.be/LmL4woBHw4Q" rel="nofollow" target="_blank">https://youtu.be/LmL4woBHw4Q</a> Bad Monkey operational motto is to: <ul> <li>Have the pricing point of Walmart</li> <li>The attitude of Reb Bull</li> <li>And the quality of Starbucks</li> </ul> Working with family is a struggle and a blessing. The important part is to be family at home and associates at work and not to mix those two identities. Also, it's very important to have and respect hierarchies at work. The chain of command at work could very well be different from the family hierarchy. At work, it could be normal for the son to give instructions to the father or the mother.

124 Joseph Zeppilli From Bad Monkey Popcorn