Matt Tanter's guest appearances

Matt Tanter

Sweathead, A Strategy Podcast

Nick Ellis

Rory Sutherland

Toby Ryan

Tom Goodwin

Lee Clow

Mara Lecocq

Malaka Gharib

Amber Benson

Greg Hahn

John Harris

Mark Pollard

Rob Schwartz

James Kirkham

Ben Phillips

Suzy Batiz

OwlTail

Matt Tanter is the Chief Strategy Officer at Grey London and the Chair of the Account Planning Group (APG). As far as planning credentials go, CSO + Grey + London + Chair of APG = legit. He's a leader who's interested in culture over process and I thought I'd talk to him about this focus to help companies trying to bring in planning understand that you can't just drop in a planner and have planning. Planning happens within an operating system - a city, an agency type, an agency, the philosophy of the agency, the processes of the agency, and the attitudes of managers.We discuss:- Establishing a good culture of planning- The pressures on planners right now- Managing up- Mental health in planning'- The APG and its creative planning awardsShoutouts to all the lone planners or people trying to establish planning where it has never existed.You can find Matt here https://twitter.com/matttanter and the APG here https://www.apg.org.uk/For more strategy talk:1. Strategy newsletter: http://www.markpollard.net/email-newsletter/2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard4. Join 5,000+ strategists: http://www.sweathead.coNew book "Strategy Is Your Words" out soon.

Matt Tanter is the Chief Strategy Officer at Grey London and the Chair of the Account Planning Group (APG). As far as planning credentials go, CSO + Grey + London + Chair of APG = legit. He's a leader who's interested in culture over process and I thought I'd talk to him about this focus to help companies trying to bring in planning understand that you can't just drop in a planner and have planning. Planning happens within an operating system - a city, an agency type, an agency, the philosophy of the agency, the processes of the agency, and the attitudes of managers. We discuss: - Establishing a good culture of planning - The pressures on planners right now - Managing up - Mental health in planning' - The APG and its creative planning awards Shoutouts to all the lone planners or people trying to establish planning where it has never existed. You can find Matt here <a href="https://twitter.com/matttanter" rel="nofollow" target="_blank">https://twitter.com/matttanter</a> and the APG here <a href="https://www.apg.org.uk/" rel="nofollow" target="_blank">https://www.apg.org.uk/</a> For more strategy talk: 1. Strategy newsletter: <a href="http://www.markpollard.net/email-newsletter/" rel="nofollow" target="_blank">http://www.markpollard.net/email-newsletter/</a> 2. Strategy drawings: <a href="http://www.instagram.com/markpollard" rel="nofollow" target="_blank">http://www.instagram.com/markpollard</a>  3. Strategy Twitter: <a href="http://www.twitter.com/markpollard" rel="nofollow" target="_blank">http://www.twitter.com/markpollard</a> 4. Join 5,000+ strategists: <a href="http://www.sweathead.co" rel="nofollow" target="_blank">http://www.sweathead.co</a> New book "Strategy Is Your Words" out soon.

How To Create A Good Culture For Account Planning - Matt Tanter, CSO