Larry Cassesa's guest appearances

Larry Cassesa

The Industrial Marketing Show

Phronesis: Practical Wisdom for Leaders with Scott Allen

Craig Johnson

David Burkus

Joe Hart

Anders Ericsson

Therese Huston

Mark Bowden

Drew Dudley

John Deere

Dan Richards

Todd Hockenberry

David Rae

Mike Hardy

Dave Snowden

Khalid Saleh

Chris Luecke

OwlTail

Larry Cassesa is the Director of Sales, Marketing, and Product for Abicor Binzel USA and Canada. He started his career and sales and moved into a leadership position after the 2008 financial crisis. He's led a global team through the implementation of the Salesforce CRM and many cross-functional projects. We explore Larry's experience on the front lines of leadership.Quotes from This Episode"My job is to clear obstacles.""True empathy is exhausting... it takes a lot of energy.""My job is to protect all those other people in the culture. So you have to make those tough decisions, you have to have those tough conversations.""Your job is not necessary to have all the solutions or answers...but to work with them to find those solutions.""I'd much prefer to be a facilitator than a top-down sort of leader. I think it's more productive that way."Resource Mentioned in This EpisodeInfinite Game by Simon SinekVerbal Judo by George ThompsonExtreme Ownership by Jocko WillinkThe Like Switch by Jack SchaferSapiens by Noah HarariThe Goal by  Eliyahu M. GoldrattGood to Great by Jim CollinsOther Episodes Mentioned In This ConversationDiane DixonBarbara KellermanDavis Rosch 

Larry Cassesa is the Director of Sales, Marketing, and Product for Abicor Binzel USA and Canada. He started his career and sales and moved into a leadership position after the 2008 financial crisis. He's led a global team through the implementation of the Salesforce CRM and many cross-functional projects. We explore Larry's experience on the front lines of leadership. Quotes from This Episode<ul><li>"My job is to clear obstacles."</li><li>"True empathy is exhausting... it takes a lot of energy."</li><li>"My job is to protect all those other people in the culture. So you have to make those tough decisions, you have to have those tough conversations."</li><li>"Your job is not necessary to have all the solutions or answers...but to work with them to find those solutions."</li><li>"I'd much prefer to be a facilitator than a top-down sort of leader. I think it's more productive that way."</li></ul>Resource Mentioned in This Episode<ul><li><a href="https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X/ref=sr_1_2?dchild=1&amp;keywords=Infinite+Game&amp;qid=1605556563&amp;s=books&amp;sr=1-2" rel="nofollow" target="_blank">Infinite Game</a> by Simon Sinek</li><li><a href="https://www.amazon.com/Verbal-Judo-Gentle-Persuasion-Updated/dp/0062107704/ref=sr_1_2?dchild=1&amp;keywords=Verbal+Judo&amp;qid=1605556533&amp;s=books&amp;sr=1-2" rel="nofollow" target="_blank">Verbal Judo</a> by George Thompson</li><li><a href="https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863/ref=sr_1_1?dchild=1&amp;keywords=Extreme+Ownership&amp;qid=1605556482&amp;s=books&amp;sr=1-1" rel="nofollow" target="_blank">Extreme Ownership</a> by Jocko Willink</li><li><a href="https://www.amazon.com/Like-Switch-Influencing-Attracting-Winning/dp/1476754489" rel="nofollow" target="_blank">The Like Switch</a> by Jack Schafer</li><li><a href="https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117/ref=sr_1_1?dchild=1&amp;keywords=Sapiens&amp;qid=1605556415&amp;sr=8-1" rel="nofollow" target="_blank">Sapiens</a> by Noah Harari</li><li><a href="https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0566086654/ref=sr_1_7?dchild=1&amp;keywords=The+Goal&amp;qid=1605557247&amp;sr=8-7" rel="nofollow" target="_blank">The Goal</a> by  Eliyahu M. Goldratt</li><li><a href="https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ref=sr_1_2?dchild=1&amp;keywords=Good+to+Great&amp;qid=1605557221&amp;sr=8-2" rel="nofollow" target="_blank">Good to Great</a> by Jim Collins</li></ul>Other Episodes Mentioned In This Conversation<ul><li><a href="https://www.buzzsprout.com/979897/5450068-dr-diane-dixon-the-highest-calling" rel="nofollow" target="_blank">Diane Dixon</a></li><li><a href="https://www.buzzsprout.com/979897/4626065-dr-barbara-kellerman-leader-followers-contexts" rel="nofollow" target="_blank">Barbara Kellerman</a></li><li><a href="https://www.buzzsprout.com/979897/3527137-dr-david-rosch-i-have-a-fear" rel="nofollow" target="_blank">Davis Rosch </a></li></ul>

Larry Cassesa - Notes From the Field

Abicor Binzel

Face it, most marketers in the industrial sector work under sales. So if you are one of those companies with that structure, how do you make a successful hire who owns the department? Larry Cassesa, Director of Sales for ABICOR BINZEL, describes making that first marketing hiring, what qualities to look for, and how the stage of your business should impact your thinking.

Face it, most marketers in the industrial sector work under sales. So if you are one of those companies with that structure, how do you make a successful hire who owns the department? Larry Cassesa, Director of Sales for ABICOR BINZEL, describes making that first marketing hiring, what qualities to look for, and how the stage of your business should impact your thinking.

Ep. 21 - Hiring a Marketer Who Won't Suck with Larry Cassesa (ABICOR BINZEL)