Gabriel Cohen's guest appearances

Gabriel Cohen

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The Programmatic Digest

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Erik Requidan

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OwlTail

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.   In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud.   Feel free to check the visual on YouTube as it is available now!   Connect with:   Gabriel Cohen: LinkedIn | Website   Programmatic Digest Podcast:  Website | YouTube |  LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud. Feel free to check the visual on YouTube as it is available now! Connect with: Gabriel Cohen: <a href="https://www.linkedin.com/in/gabrielshanesr/" rel="nofollow" target="_blank">LinkedIn</a> | <a href="https://www.spotx.tv/" rel="nofollow" target="_blank">Website</a> Programmatic Digest Podcast:  <a href="https://heleneparker.com/programmatic-digest-podcast/" rel="nofollow" target="_blank">Website</a> | <a href="https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw" rel="nofollow" target="_blank">YouTube</a> | <a href="https://www.linkedin.com/company/programmatic-digest-podcast" rel="nofollow" target="_blank"> LinkedIn</a> | <a href="https://www.instagram.com/programmaticdigestpodcast/" rel="nofollow" target="_blank">Instagram</a> Helene Parker: <a href="https://www.heleneparker.com/convertandoptimize/" rel="nofollow" target="_blank">Website</a> | <a href="https://www.linkedin.com/in/helene-parker/" rel="nofollow" target="_blank">LinkedIn</a> | <a href="https://twitter.com/iamheleneparker" rel="nofollow" target="_blank">Twitter</a>

47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen

In the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them.  This week we refer to the following articles/resources:   Anheuser Busch boosts deliveries with display and connected TV Case Study - SpotX Shapes a New Frontier in Advanced TV with Travel Texas  Connect with:  Gabrial Cohen on LinkedIn/Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram 

In the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them. This week we refer to the following articles/resources: <ul> <li><a href="https://www.thetradedesk.com/us/knowledge-center/anheuser-busch-boosts-deliveries-with-display-and-connected-tv?&amp;utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=measurement&amp;mkt_tok=eyJpIjoiTkRRME5ESTBaRE5rWkRFNSIsInQiOiJNQ0VSMHRcL0dVQmhjTFVrWktSRk1NY01YbzJPakNXZ1k5bGlKUFJhM0ppeUFyakp0OElZQ1wvVkxnVzgrOHRTK0NQeVwvclBUdzQyRFNvWGxwZythc0w1ck5SaVhTcUM4SzB4WndqK3lhS2dvYklZTGFYdkNvWk9MdDhxRld4dUliKyJ9" rel="nofollow" target="_blank"> Anheuser Busch boosts deliveries with display and connected TV</a></li> <li><a href="https://www.spotx.tv/case-study-travel-texas/" rel="nofollow" target="_blank">Case Study - SpotX Shapes a New Frontier in Advanced TV with Travel Texas</a></li> </ul> Connect with: <ul> <li>Gabrial Cohen on <a href="https://www.linkedin.com/in/gabrielshanesr/" rel="nofollow noopener noreferrer" target="_blank">LinkedIn</a>/<a href="https://www.spotx.tv/" rel="nofollow noopener noreferrer" target="_blank">Website</a></li> <li>Programmatic Digest podcast: <a href="https://heleneparker.com/contact/" rel="noopener nofollow" target="_blank">Contact</a> | <a href="https://www.heleneparker.com/programmatic-digest-podcast-first-party-consent-vs-third-party-cookies-mike-hauptman-from-adlib-explains" rel="noopener nofollow" target="_blank">Shownote</a> | <a href="https://heleneparker.com/programmatic-digest-podcast/" rel="noopener nofollow" target="_blank">Website</a></li> <li>Helene Parker: <a href="https://heleneparker.com/" rel="noopener nofollow" target="_blank">Website</a> | <a href="https://www.linkedin.com/in/helene-parker/" rel="noopener nofollow" target="_blank">LinkedIn</a> | <a href="https://twitter.com/iamheleneparker" rel="noopener nofollow" target="_blank">Twitter </a>| <a href="https://www.instagram.com/programmaticdigestpodcast/" rel="noopener nofollow" target="_blank">Instagram</a></li> </ul>

23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen

In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX.  He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend,  and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak.  This week, we refer to the following articles/resources:   The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020  Local TV, Digital News Sites' Usage Sharply Higher Due To COVID-19  National TV News Channels See Big Viewing Gains, CNN Soars  SSPs Tighten Their Belts Ahead of Feared Economic Contraction  OTT Ad Inventory Rises as Virus Boosts Viewing eMarketer's Coronavirus updates    Connect with:  Gabriel Cohen LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram 

In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX.  He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend,  and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak.  This week, we refer to the following articles/resources: <ul> <li><a href="https://www.spotx.tv/resources/blog/spotxer/the-effect-of-covid-19-and-how-advertisers-can-adapt/" rel="nofollow" target="_blank"> The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020</a></li> <li><a href="https://www.mediapost.com/publications/article/348660/local-tv-digital-news-sites-usage-sharply-higher.html" rel="nofollow" target="_blank"> Local TV, Digital News Sites' Usage Sharply Higher Due To COVID-19</a></li> <li><a href="https://www.mediapost.com/publications/article/348664/national-tv-news-channels-see-big-viewing-gains-c.html" rel="nofollow" target="_blank"> National TV News Channels See Big Viewing Gains, CNN Soars</a></li> <li><a href="https://www.adweek.com/programmatic/ssps-tighten-their-belts-ahead-of-feared-economic-contraction/" rel="nofollow" target="_blank"> SSPs Tighten Their Belts Ahead of Feared Economic Contraction</a></li> <li><a href="https://www.broadcastingcable.com/news/ott-ad-inventory-rises-as-virus-boosts-viewing" rel="nofollow" target="_blank"> OTT Ad Inventory Rises as Virus Boosts Viewing</a></li> <li><a href="https://topics-na1.emarketer.com/category/coronavirus" rel="nofollow" target="_blank">eMarketer's Coronavirus updates</a></li> </ul> Connect with: <ul> <li>Gabriel Cohen <a href="https://www.linkedin.com/in/gabrielshanesr/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> | <a href="https://www.spotx.tv/" rel="noopener noreferrer nofollow" target="_blank">Website</a></li> <li>Programmatic Digest podcast: <a href="https://heleneparker.com/contact/" rel="noopener nofollow" target="_blank">Contact</a> | <a href="https://www.heleneparker.com/programmatic-digest-podcast-media-consumption-and-trends-during-the-coronavirus-outbreak-with-gabriel-cohen" rel="noopener nofollow" target="_blank">Shownote</a> | <a href="https://heleneparker.com/programmatic-digest-podcast/" rel="noopener nofollow" target="_blank">Website</a></li> <li>Helene Parker: <a href="https://heleneparker.com/" rel="noopener nofollow" target="_blank">Website</a> | <a href="https://www.linkedin.com/in/helene-parker/" rel="noopener nofollow" target="_blank">LinkedIn</a> | <a href="https://twitter.com/iamheleneparker" rel="noopener nofollow" target="_blank">Twitter </a>| <a href="https://www.instagram.com/programmaticdigestpodcast/" rel="noopener nofollow" target="_blank">Instagram</a></li> </ul>