Johnathan Sutton's guest appearances

Johnathan Sutton

Fruitnet podcasts

The Produce Moms Podcast

Fruitbox

OwlTail

Johnathan Sutton of global avocado grower and marketer Westfalia talks to Chris White about how sustainability is playing a much more central role in the marketing of avocados.Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.To tell your story on Fruitbox, email chris@fruitnet.comTo sponsor Fruitbox, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

Johnathan Sutton of global avocado grower and marketer Westfalia talks to Chris White about how sustainability is playing a much more central role in the marketing of avocados.Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.To tell your story on Fruitbox, email <a href="mailto:chris@fruitnet.com">chris@fruitnet.com</a> To sponsor Fruitbox, contact <a href="mailto:advertising@fruitnet.com">advertising@fruitnet.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

81 · Johnathan Sutton, Westfalia

Johnathan Sutton of global avocado grower and marketer Westfalia talks to Chris White about how sustainability is playing a much more central role in the marketing of avocados.Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.To tell your story on Fruitbox, email chris@fruitnet.comTo sponsor Fruitbox, contact advertising@fruitnet.com

Johnathan Sutton of global avocado grower and marketer Westfalia talks to Chris White about how sustainability is playing a much more central role in the marketing of avocados. Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com

Raina Nelson

“To do good is in our DNA.” Johnathan Sutton (16:41-16:43)   Westfalia Fruit is known around the world for their incredible, healthy, fresh avocados. They have the largest avocado-growing footprint in the world, plus grow fruits like mangoes, kiwis, limes, oranges, litchis, clementines, grapes, coconuts, pomegranates, cherries… the list goes on and on! What’s most phenomenal about Westfalia other than their extensive range of produce is their commitment to sustainability. The company aims to be 100% carbon-neutral by 2049, which is also their 100th birthday.   Westfalia was founded over 70 years ago by Dr. Hans Merensky, who acquired an almost irreparable estate in the Limpopo Province of South Africa. “Dr. Merensky was a very gifted prospector, an acclaimed and dedicated humanitarian, and a huge part of the good we do today… it’s in our fiber and our heritage,” Raina Nelson, President and CEO of Westfalia Fruit USA says.   Dr. Merensky was dedicated to improving his Westfalia Estate’s resources by conserving water and revitalizing the soil. These regenerative farming practices are the foundation for what Westfalia lies on today, and at the time helped the local economy by providing community relief thanks to growing avocados and using water conservation infrastructure.   “The concept of regenerative farming and regenerative agriculture practices is the foundation upon which Westfalia has been built on.” Lori Taylor (6:05-6:15)   Not familiar with the term regenerative farming? Regenerative farming comes from indigenous wisdom and offers a framework to grow food in harmony with nature while restoring the land from depletion, exploitation and harmful farming practices. Those that follow regenerative farming principles understand what the natural resource availability is, aim to eliminate the use of harmful chemicals, work to integrate animals back onto their agricultural land and prioritize soil health. Keeping the soil healthy is what ensures growers produce nutrient dense, great tasting produce while helping heal the Earth.   Westfalia is focused on using as little water as possible, keeping the rest of the plants and animals on the planet in mind who need water which is a finite resource we’re quickly running out of. They’re also focused on reducing waste by ensuring their byproducts are used to create healthy ones, specifically in the cosmetic industry.   One way Westfalia does this is by creating health products using the skins and the stones (the pit) of their avocados. These stones are ground up and used to replace microplastics that are found far too often in cosmetics. At the end of the day, it costs more money to throw things away, not just for the company but for the rest of the world who has to deal with landfills and the energy expenditure that comes with. Plus, consumers are hungry for cosmetics that have as little plastics in them as possible.    “We can’t hide behind the facts of where avocados are grown and where avocados are sold. The distance is huge and the transport routes are challenging from an environmental perspective and a water use perspective.” Johnathan Sutton (14:34-14:50)   Westfalia is certainly on track to hit their 2049 target of being carbon neutral! They’re looking at how to reduce their carbon footprint within their shipping partners and any other ways to use their resources as efficiently as possible. Recently, Westfalia found that five of their business units were carbon neutral and they are pushing for everything from the fertilizer, the packaging, the supply chain and more to become completely carbon neutral. Plus, in France, all of their products are supplied in cardboard and they’ve gotten rid of plastic! Add in Westfalia’s efforts to use biological pesticides instead of chemical ones and you’ve got one of the most impactful, sustainable, healthy companies in the produce industry making a massive dent in saving our planet.    Enjoy Westfalia Fruits’ amazing avocados at your local grocery retailer and visit www.westfaliafruit.com to learn more about their sustainability efforts!    How to get involved  Join The Produce Moms Group on Facebook and continue the discussion every week!  Reach out to us - we’d love to hear more about where you are in life and business! Find out more here.     If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“To do good is in our DNA.” Johnathan Sutton (16:41-16:43) Westfalia Fruit is known around the world for their incredible, healthy, fresh avocados. They have the largest avocado-growing footprint in the world, plus grow fruits like mangoes, kiwis, limes, oranges, litchis, clementines, grapes, coconuts, pomegranates, cherries… the list goes on and on! What’s most phenomenal about Westfalia other than their extensive range of produce is their commitment to sustainability. The company aims to be 100% carbon-neutral by 2049, which is also their 100th birthday. Westfalia was founded over 70 years ago by Dr. Hans Merensky, who acquired an almost irreparable estate in the Limpopo Province of South Africa. “Dr. Merensky was a very gifted prospector, an acclaimed and dedicated humanitarian, and a huge part of the good we do today… it’s in our fiber and our heritage,” Raina Nelson, President and CEO of Westfalia Fruit USA says. Dr. Merensky was dedicated to improving his Westfalia Estate’s resources by conserving water and revitalizing the soil. These regenerative farming practices are the foundation for what Westfalia lies on today, and at the time helped the local economy by providing community relief thanks to growing avocados and using water conservation infrastructure. “The concept of regenerative farming and regenerative agriculture practices is the foundation upon which Westfalia has been built on.” Lori Taylor (6:05-6:15) Not familiar with the term regenerative farming? Regenerative farming comes from indigenous wisdom and offers a framework to grow food in harmony with nature while restoring the land from depletion, exploitation and harmful farming practices. Those that follow regenerative farming principles understand what the natural resource availability is, aim to eliminate the use of harmful chemicals, work to integrate animals back onto their agricultural land and prioritize soil health. Keeping the soil healthy is what ensures growers produce nutrient dense, great tasting produce while helping heal the Earth. Westfalia is focused on using as little water as possible, keeping the rest of the plants and animals on the planet in mind who need water which is a finite resource we’re quickly running out of. They’re also focused on reducing waste by ensuring their byproducts are used to create healthy ones, specifically in the cosmetic industry. One way Westfalia does this is by creating health products using the skins and the stones (the pit) of their avocados. These stones are ground up and used to replace microplastics that are found far too often in cosmetics. At the end of the day, it costs more money to throw things away, not just for the company but for the rest of the world who has to deal with landfills and the energy expenditure that comes with. Plus, consumers are hungry for cosmetics that have as little plastics in them as possible.  “We can’t hide behind the facts of where avocados are grown and where avocados are sold. The distance is huge and the transport routes are challenging from an environmental perspective and a water use perspective.” Johnathan Sutton (14:34-14:50) Westfalia is certainly on track to hit their 2049 target of being carbon neutral! They’re looking at how to reduce their carbon footprint within their shipping partners and any other ways to use their resources as efficiently as possible. Recently, Westfalia found that five of their business units were carbon neutral and they are pushing for everything from the fertilizer, the packaging, the supply chain and more to become completely carbon neutral. Plus, in France, all of their products are supplied in cardboard and they’ve gotten rid of plastic! Add in Westfalia’s efforts to use biological pesticides instead of chemical ones and you’ve got one of the most impactful, sustainable, healthy companies in the produce industry making a massive dent in saving our planet.  Enjoy Westfalia Fruits’ amazing avocados at your local grocery retailer and visit <a href="http://www.westfaliafruit.come/" rel="nofollow" target="_blank">www.westfaliafruit.com</a> to learn more about their sustainability efforts!  How to get involved <ul> <li>Join The Produce Moms Group on <a href="https://www.facebook.com/groups/316715662104709/" rel="nofollow" target="_blank">Facebook</a> and continue the discussion every week! </li> <li>Reach out to us - we’d love to hear more about where you are in life and business! Find out more here. </li> </ul> If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP224: Saving The Planet With Avocados With Raina Nelson, President And CEO of Westfalia Fruit USA, And Johnathan Sutton, Westfalia Fruit’s Group Sustainability Executive