Narendra Ghate's guest appearances

Narendra Ghate

Audiogyan

Avantika Designeering Series

Sudhir Sharma

Navneet Nair

Jay Dutta

Dilip Prabhavalkar

Anthony Burrill

David Kusuma

Sunit Singh

Rajendran Dandapani

Ajay Shah

Rohan Shivkumar

Arin Bhowmick

Uday Kumar

Alicia Souza

Deepak Menon

Shivaji Das

OwlTail

Human-centred design is a creative approach to problem-solving that starts with people and ends with innovative solutions that are tailor-made to suit their needs. When you understand the people you are trying to reach, and then design from their perspective, not only will you arrive at unexpected answers, but you will come up with ideas that they will embrace. In this episode, we interact with Narendra Ghate, Head of Research, UX, and Service Design at Tata Elxsi. He was one of the founder members of the Design BU.  With nearly three decades of experience, Narendra holds his expertise in consumer products, B2B products &amp; Automotive products. His projects are based on various platforms like mobile responsive, TV, cars, appliances, AR, immersive, and computers. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Reengineering Design”. You can connect with Narendra on twitter @ghate. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

The Design Outlook with Narendra Ghate

Today I have Narendra Ghate with us; Chief designer at Tata Elxsi. He is a product design graduate from IDC, IITB. He started his career in 1997\. An expert in product planning, automotive styling, graphics, branding and more… He was also part of the core team that was instrumental in making the Industrial Design division the largest design house in India. Today we will be discussing about industrial design and what goes into designing a small shampoo bottle to the most complicated airline systems. We will also touch upon User research and what part does it play in designing these things.  1.  What all can be considered as Industrial design products? How huge is this canvas?2.  What are challenges involved while designing something for such a wide range of users? For e.g., ergonomics, cost, recyclability,3.  How do you differentiate between a user need and user want?4.  Which is the most significant work you have done so far? How did user study help? What would have been different if you would have not done user research?5.  What new products can we see coming in the market from India in the coming decades.

Today I have Narendra Ghate with us; Chief designer at Tata Elxsi. He is a product design graduate from IDC, IITB. He started his career in 1997\. An expert in product planning, automotive styling, graphics, branding and more… He was also part of the core team that was instrumental in making the Industrial Design division the largest design house in India. Today we will be discussing about industrial design and what goes into designing a small shampoo bottle to the most complicated airline systems. We will also touch upon User research and what part does it play in designing these things. 1. What all can be considered as Industrial design products? How huge is this canvas? 2. What are challenges involved while designing something for such a wide range of users? For e.g., ergonomics, cost, recyclability, 3. How do you differentiate between a user need and user want? 4. Which is the most significant work you have done so far? How did user study help? What would have been different if you would have not done user research? 5. What new products can we see coming in the market from India in the coming decades.

39: Introduction to Industrial design with Narendra Ghate