Susan Futrell's guest appearances

Susan Futrell

Rootstock Radio

Just Forking Around

Food Sleuth Radio

Guy Jodarski

Erin Silva

Bob Quinn

Melinda Hemmelgarn

Jessica Shade

John Ikerd

Joan Dye Gussow

Leah Penniman

Liz Carlisle

Kendra Klein

Charles Benbrook

Anna Lappe

Frances Moore Lappe

Maria Rodale

Sloane Miller

OwlTail

Did you know that every apple in the supermarket is hand-picked?  And that out of tens of thousands of varieties of apples, only 11 make up 90 percent of the apples sold in grocery stores? Join Food Sleuth Radio host and registered dietitian, Melinda Hemmelgarn, for her interview with Susan  Futrell, MFA, author of Good Apples: Behind Every  Bite. Futrell discusses apple history, methods of agricultural production, harvesting, marketing, and the value of preserving family orchards across the United States.  Related website:  https://susanfutrell.ink 

Did you know that every apple in the supermarket is hand-picked?  And that out of tens of thousands of varieties of apples, only 11 make up 90 percent of the apples sold in grocery stores? Join Food Sleuth Radio host and registered dietitian, Melinda Hemmelgarn, for her interview with Susan  Futrell, MFA, author of Good Apples: Behind Every  Bite. Futrell discusses apple history, methods of agricultural production, harvesting, marketing, and the value of preserving family orchards across the United States. Related website:  <a href="https://susanfutrell.ink/?fbclid=IwAR1Mt6DhumwTY20VjLROK6OCUV6OhLmxUgFUm7m3jOkBCGHBYiaTixQJDBo" rel="nofollow" target="_blank">https://susanfutrell.ink</a>

Susan Futrell, author of Good Apples: Behind Every Bite, discusses apple history and production. 

Apples are such a staple food for so many people in the United States – almost everyone has a nostalgic memory of picking apples, baking (and eating!) apple pie, or even drinking a kid’s juicebox full of apple juice. But have you ever wondered about the story behind every bite of that apple? Susan Futrell, author of Good Apples: Behind Every Bite and Director of Marketing for the nonprofit Red Tomato, joins us today to share some incredible intel on apple history, and the economic and ecological forces that shape consumer choices (oftentimes, unbeknownst to the consumer).   This episode is sponsored by Ora Organic, my favorite supplement company because they use only organic and sustainable ingredients in ALL of their supplements, the products forking work, and who doesn’t love sexy packaging, right? I am so excited for you all to experience Ora Organic for yourselves with a SWEET discount! Go ahead and please enjoy a 15% discount off your ENTIRE order, always! Not just one and then done! At Checkout use JustForkingAround for your code and happily receive your 15% discount, forking awesome! (I have been using and am obsessed with the Trust Your Gut Probiotic Powder and the Omega 3 Spray called Nothing Fishy Here. The Organic Greens Powder, Easy Being Green, is also a crowd pleaser). ENJOY! Check out Ora Organic Here     The way we organize our food system has a big impact on our lives and our world… so there’s a lot at stake! Susan has spent her career working in sustainable food systems, and she’s passionately committed to showing why sustaining family orchards (just like family farms) is essential for the soul of our nation. We also discuss: The Futrell dinner table Why Susan wrote about apples A day in the life of an apple farmer How consumer trends influence produce farmers What “righteous produce” is &amp; who Red Tomato are Developing Eco Apple® The democracy of apples Resources: Learn more about Righteous Produce at RedTomato.org Read: Good Apples: Behind Every Bite Connect with Susan at SusanFutrell.ink Susan Futrell’s Bio: Susan Futrell has worked with food businesses, nonprofit organizations, and farms in marketing and distribution for over 35 years, including over two decades in the natural and organic foods industry. She is a freelance writer, essayist, and consultant, and has an MFA in nonfiction writing from the University of Iowa.   Futrell is currently Director of Marketing for the nonprofit Red Tomato, which does marketing, logistics and market development for a network of fruit and vegetable farmers in the northeastern US. She helped develop the Eco Apple® program, a collaboration among fruit growers, researchers, and scientists from land grant institutions and nonprofits, which supports advanced ecological orchard and pest management practices with a goal of sustaining local fruit production in the US.   Futrell writes and speaks frequently on the challenges of bringing local foods to a broader segment of US eaters, sustaining family farms, and the history, science, and joys of apples. She’s a fifth-generation Iowan and lives with her husband, Will Jennings, in Iowa City, Iowa.  She divides her time between Iowa City, Boston, and mid-coast Maine.

Apples are such a staple food for so many people in the United States – almost everyone has a nostalgic memory of picking apples, baking (and eating!) apple pie, or even drinking a kid’s juicebox full of apple juice. But have you ever wondered about the story behind every bite of that apple? Susan Futrell, author of Good Apples: Behind Every Bite and Director of Marketing for the nonprofit Red Tomato, joins us today to share some incredible intel on apple history, and the economic and ecological forces that shape consumer choices (oftentimes, unbeknownst to the consumer).   This episode is sponsored by Ora Organic, my favorite supplement company because they use only organic and sustainable ingredients in ALL of their supplements, the products forking work, and who doesn’t love sexy packaging, right? I am so excited for you all to experience Ora Organic for yourselves with a SWEET discount! Go ahead and please enjoy a 15% discount off your ENTIRE order, always! Not just one and then done! At Checkout use JustForkingAround for your code and happily receive your 15% discount, forking awesome! (I have been using and am obsessed with the Trust Your Gut Probiotic Powder and the Omega 3 Spray called Nothing Fishy Here. The Organic Greens Powder, Easy Being Green, is also a crowd pleaser). ENJOY! Check out Ora Organic Here     The way we organize our food system has a big impact on our lives and our world… so there’s a lot at stake! Susan has spent her career working in sustainable food systems, and she’s passionately committed to showing why sustaining family orchards (just like family farms) is essential for the soul of our nation. We also discuss: The Futrell dinner table Why Susan wrote about apples A day in the life of an apple farmer How consumer trends influence produce farmers What “righteous produce” is &amp; who Red Tomato are Developing Eco Apple® The democracy of apples Resources: Learn more about Righteous Produce at <a href="http://RedTomato.org" rel="nofollow" target="_blank">RedTomato.org</a> Read: Good Apples: Behind Every Bite Connect with Susan at SusanFutrell.ink Susan Futrell’s Bio: Susan Futrell has worked with food businesses, nonprofit organizations, and farms in marketing and distribution for over 35 years, including over two decades in the natural and organic foods industry. She is a freelance writer, essayist, and consultant, and has an MFA in nonfiction writing from the University of Iowa.   Futrell is currently Director of Marketing for the nonprofit Red Tomato, which does marketing, logistics and market development for a network of fruit and vegetable farmers in the northeastern US. She helped develop the Eco Apple® program, a collaboration among fruit growers, researchers, and scientists from land grant institutions and nonprofits, which supports advanced ecological orchard and pest management practices with a goal of sustaining local fruit production in the US.   Futrell writes and speaks frequently on the challenges of bringing local foods to a broader segment of US eaters, sustaining family farms, and the history, science, and joys of apples. She’s a fifth-generation Iowan and lives with her husband, Will Jennings, in Iowa City, Iowa.  She divides her time between Iowa City, Boston, and mid-coast Maine.

#044 – Susan Futrell: The Incredible Story Behind Every Apple, Why Sustaining Family Orchards is Essential, & How You Can Help our Food System

Of the 16,000 different kinds of apples in North America, Susan Futrell says, "only a few of them actually show up in the grocery stores and a few more at farmers markets." In her new book, Good Apples: Behind Every Bite, Susan explains the history, labor, production and marketing issues in the apples industry, and how "Organic, AND..." can be more beneficial than a one-size-fits-all approach.

Of the 16,000 different kinds of apples in North America, Susan Futrell says, "only a few of them actually show up in the grocery stores and a few more at farmers markets." In her new book, Good Apples: Behind Every Bite, Susan explains the history, labor, production and marketing issues in the apples industry, and how "Organic, AND..." can be more beneficial than a one-size-fits-all approach.

Author Susan Futrell: Saying "Yes, AND..." to Organic