Scott Seitz's guest appearances

Scott Seitz

The Focus Group

OutBüro - LGBTQ Voices

Matt Skallerud

Donald Trump

Michelle Obama

Sheryl Crow

Larry Jacobson

Kim Scott

Charles Duhigg

Marlon Brando

Martha Stewart

Ellen DeGeneres

Randy Rainbow

Donna Serdula

Wendy Williams

Tim Gunn

Marilyn Maye

OwlTail

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Scott Seitz of SPI Marketing. SPI Marketing was one of the first LGBTQ-focused marketing agencies founded in 1996. Early on SPI Marketing was able to attract beverage and spirits companies. Seitz's past career in those industries proved useful. They've also worked with RuPaul's Drag Race for its first six years. Seitz explains they've also have worked with pharmaceutical companies and the US Centers for Disease Control and Prevention (CDC). Other key clients have been Absolute Vodka, Miller Coor's, Chase and many others. Seitz shares one of the most exciting and emotional experiences spanning their currently 25 years in business happened in 2004 when they got the opportunity to work with Gilbert Baker who created the original Rainbow Flag in 1978. SPI Marketing was tasked to support the 25 year anniversary of the flag's creation. Seitz explains how brands can effectively work with an advertising agency like SPI Marketing through the often changing marketing team. He goes on to say that approaching the clients with a fresh view as if it is their first time there has been a key factor in SPI Marketing's success. Also after a marketing plan is set, it's important to be adaptive along the way. He explains a challenge for brands is measuring the effectiveness of marketing to the LGBTQ community. This is in large part due to the lack of retail insights not being able to tell when a product is sold that it was to an LGBTQ person. This problem exists regarding other demographics as well. This led SPI Marketing to partner with the market research company Barra who has over 90,000 self-identified LGBTQ persons in the panel to gauge attitudes about companies and brands from the LGBTQ community perspective. It provides the ability to track a brand over time as well as compare different brands against one another. To connect with Scott find him on OutBüro here. https://outburo.com/profile/scottseitz/ Join me and Scott on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality-focused benefits, policies, and business practices. https://www.OutBuro.com  Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/--- Send in a voice message: https://anchor.fm/outburo/message

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Scott Seitz of SPI Marketing. SPI Marketing was one of the first LGBTQ-focused marketing agencies founded in 1996. Early on SPI Marketing was able to attract beverage and spirits companies. Seitz's past career in those industries proved useful. They've also worked with RuPaul's Drag Race for its first six years. Seitz explains they've also have worked with pharmaceutical companies and the US Centers for Disease Control and Prevention (CDC). Other key clients have been Absolute Vodka, Miller Coor's, Chase and many others. Seitz shares one of the most exciting and emotional experiences spanning their currently 25 years in business happened in 2004 when they got the opportunity to work with Gilbert Baker who created the original Rainbow Flag in 1978. SPI Marketing was tasked to support the 25 year anniversary of the flag's creation. Seitz explains how brands can effectively work with an advertising agency like SPI Marketing through the often changing marketing team. He goes on to say that approaching the clients with a fresh view as if it is their first time there has been a key factor in SPI Marketing's success. Also after a marketing plan is set, it's important to be adaptive along the way. He explains a challenge for brands is measuring the effectiveness of marketing to the LGBTQ community. This is in large part due to the lack of retail insights not being able to tell when a product is sold that it was to an LGBTQ person. This problem exists regarding other demographics as well. This led SPI Marketing to partner with the market research company Barra who has over 90,000 self-identified LGBTQ persons in the panel to gauge attitudes about companies and brands from the LGBTQ community perspective. It provides the ability to track a brand over time as well as compare different brands against one another. To connect with Scott find him on OutBüro here. <a href="https://outburo.com/profile/scottseitz/" rel="nofollow" target="_blank">https://outburo.com/profile/scottseitz/</a> Join me and Scott on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality-focused benefits, policies, and business practices. <a href="https://www.OutBuro.com" rel="nofollow" target="_blank">https://www.OutBuro.com</a> Would you like to be featured like this? Contact the host Dennis Velco. <a href="https://outburo.com/profile/dennisvelco/" rel="nofollow" target="_blank">https://outburo.com/profile/dennisvelco/</a>--- Send in a voice message: <a href="https://anchor.fm/outburo/message" rel="nofollow" target="_blank">https://anchor.fm/outburo/message</a>

Scott Seitz - SPI Marketing Helping Brands Reach the LGBTQ+ Community

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with PrideLife domain registrar founder and CEO Scott Seitz. Be bold, be OUT, be visible, and now thanks to the new domain extensions .GAY and .LGBT your organization, business, and brand can be just that with your internet presence too.  See the interview/podcast timestamps below as an overview and to jump to a section of interest. OFFER: 38:00 Many are starting their own business.  PrideLife through the end of 2020 offering a 30% off plus buy one give offer.  www.PrideLife.lgbt   01.10 Scott provide a brief overview of involvement in ICANN  02:00 How the need for internet domain extensions grew beyond .com to include .gay and .lgbt  03:00 From the beginning the LGBTQ community has been recognized as significant internet users  3:30 PrideLife.lgbt is the first certified domain registrar globally similar to a GoDaddy.com or Domain.com  04:00 How the relationship between domain registrars, domain owners and ICANN works   06:20 Is this an entire LGBTQ ecosphere?  Scott explains how the chain of organizations involved are building trust and safety as much as possible.  12:00 When registering a domain the personal data you provide is kept at the registrar level.  13:00 PrideLife is striving to build a community of resources and referral of services to keep as much in the LGBTQ community as possible   14:00 So what is the benefit to the LGBTQ community to support the non-LGBTQ owned corporations who purchased/acquired the gay-oriented domain extensions?   17:00 ICANN community standing explained - how the fragmented LGBTQ community with lack of a hub organization made ICANN award these domain extensions to non-LGBTQ owned corporations.  18:00 The fractionalization of efforts means scarce resources and limited effect.  Together we can accomplish astounding things where we all win.  OutBüro (www.outburo.com) is striving to be a bridge of connecting all LGBTQ people, organizations, and business owners around the globe.   23:00 The evolution of the LGBTQ community due to the internet.    24:00 Scott explains that OutBüro is an important new part of advancing the LGBTQ community infrastructure by being a vehicle for connecting, finding, and growing.  25:00 At work, no matter all the policies and best intentions of an employer, you are only secure and safe based on your direct manager if oversight is not strong.   30:00 For partnering employers, OutBüro can be an LGBTQ related projects and services gateway streamlining and cost savings versus doing it all in-house.   35:00 Most employers lack the diversity content on their website that candidates seek when making a choice to apply for a job.  Employers may leverage the .lgbt and .gay domain names and use OutBüro as an employer branding platform to attract top candidates and differentiate it from competitors.  38:00 Many are starting their own business.  PrideLife through the end of 2020 offering a 30% off plus buy one give offer.   Connect with Scott on OutBüro at https://www.outburo.com/profile/scottseitz/ Join Scott on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices.  https://www.OutBuro.com Would you like to be featured like this? Contact the host Dennis Velco. https://www.outburo.com/profile/dennisvelco/--- Send in a voice message: https://anchor.fm/outburo/message

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with PrideLife domain registrar founder and CEO Scott Seitz. Be bold, be OUT, be visible, and now thanks to the new domain extensions .GAY and .LGBT your organization, business, and brand can be just that with your internet presence too.  See the interview/podcast timestamps below as an overview and to jump to a section of interest. OFFER: 38:00 Many are starting their own business.  PrideLife through the end of 2020 offering a 30% off plus buy one give offer.  www.PrideLife.lgbt   01.10 Scott provide a brief overview of involvement in ICANN  02:00 How the need for internet domain extensions grew beyond .com to include .gay and .lgbt  03:00 From the beginning the LGBTQ community has been recognized as significant internet users  3:30 PrideLife.lgbt is the first certified domain registrar globally similar to a <a href="http://GoDaddy.com" rel="nofollow" target="_blank">GoDaddy.com</a> or <a href="http://Domain.com" rel="nofollow" target="_blank">Domain.com</a> 04:00 How the relationship between domain registrars, domain owners and ICANN works   06:20 Is this an entire LGBTQ ecosphere?  Scott explains how the chain of organizations involved are building trust and safety as much as possible.  12:00 When registering a domain the personal data you provide is kept at the registrar level.  13:00 PrideLife is striving to build a community of resources and referral of services to keep as much in the LGBTQ community as possible   14:00 So what is the benefit to the LGBTQ community to support the non-LGBTQ owned corporations who purchased/acquired the gay-oriented domain extensions?   17:00 ICANN community standing explained - how the fragmented LGBTQ community with lack of a hub organization made ICANN award these domain extensions to non-LGBTQ owned corporations.  18:00 The fractionalization of efforts means scarce resources and limited effect.  Together we can accomplish astounding things where we all win.  OutBüro (<a href="http://www.outburo.com" rel="nofollow" target="_blank">www.outburo.com</a>) is striving to be a bridge of connecting all LGBTQ people, organizations, and business owners around the globe.   23:00 The evolution of the LGBTQ community due to the internet.    24:00 Scott explains that OutBüro is an important new part of advancing the LGBTQ community infrastructure by being a vehicle for connecting, finding, and growing.  25:00 At work, no matter all the policies and best intentions of an employer, you are only secure and safe based on your direct manager if oversight is not strong.   30:00 For partnering employers, OutBüro can be an LGBTQ related projects and services gateway streamlining and cost savings versus doing it all in-house.   35:00 Most employers lack the diversity content on their website that candidates seek when making a choice to apply for a job.  Employers may leverage the .lgbt and .gay domain names and use OutBüro as an employer branding platform to attract top candidates and differentiate it from competitors.  38:00 Many are starting their own business.  PrideLife through the end of 2020 offering a 30% off plus buy one give offer.   Connect with Scott on OutBüro at <a href="https://www.outburo.com/profile/scottseitz/" rel="nofollow" target="_blank">https://www.outburo.com/profile/scottseitz/</a> Join Scott on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices.  <a href="https://www.OutBuro.com" rel="nofollow" target="_blank">https://www.OutBuro.com</a> Would you like to be featured like this? Contact the host Dennis Velco. <a href="https://www.outburo.com/profile/dennisvelco/" rel="nofollow" target="_blank">https://www.outburo.com/profile/dennisvelco/</a>--- Send in a voice message: <a href="https://anchor.fm/outburo/message" rel="nofollow" target="_blank">https://anchor.fm/outburo/message</a>

Scott Seitz: Internet Domain Extensions as Queer as You

Scott Seitz, Founder and CEO of SPI Marketing and Founder of Dot Gay joins The Focus Group to discuss the state of LGBT Marketing in today's world of digital, apps, and assimilation.  If you have ever heard of Absolut Vodka then you know Scott.  He is one of the pioneers of LGBT marketing and helped lead the way for other brands to recognize the importance of the lgbt consumer.  But first, Shop Talk dispels some of  the myth that the rich don't pay taxes, Philly Jesus is arrested, and Tim and John answer a listener question about airplanes.  Please join us.  We're all business. Except when we're not. iTunes: apple.co/1WwDBrCTunein: bit.ly/1SE3NMb Stitcher: bit.ly/1N97ZquGoogle Play: bit.ly/1pQTcVWYoutube: bit.ly/1r4nhlYAlso follow Tim and John on:Facebook: www.facebook.com/focusgroupradioTwitter: www.twitter.com/focusgroupradioInstagram: www.instagram.com/focusgroupradio

Scott Seitz, Founder and CEO of SPI Marketing and Founder of Dot Gay joins The Focus Group to discuss the state of LGBT Marketing in today's world of digital, apps, and assimilation. If you have ever heard of Absolut Vodka then you know Scott. He is one of the pioneers of LGBT marketing and helped lead the way for other brands to recognize the importance of the lgbt consumer. But first, Shop Talk dispels some of the myth that the rich don't pay taxes, Philly Jesus is arrested, and Tim and John answer a listener question about airplanes. Please join us. We're all business. Except when we're not. iTunes: <a href="http://apple.co/1WwDBrC" rel="nofollow" target="_blank">apple.co/1WwDBrC</a> Tunein: <a href="http://bit.ly/1SE3NMb" rel="nofollow" target="_blank">bit.ly/1SE3NMb</a> Stitcher: <a href="http://bit.ly/1N97Zqu" rel="nofollow" target="_blank">bit.ly/1N97Zqu</a> Google Play: <a href="http://bit.ly/1pQTcVW" rel="nofollow" target="_blank">bit.ly/1pQTcVW</a> Youtube: <a href="http://bit.ly/1r4nhlY" rel="nofollow" target="_blank">bit.ly/1r4nhlY</a> Also follow Tim and John on: Facebook: <a href="http://www.facebook.com/focusgroupradio" rel="nofollow" target="_blank">www.facebook.com/focusgroupradio</a> Twitter: <a href="http://www.twitter.com/focusgroupradio" rel="nofollow" target="_blank">www.twitter.com/focusgroupradio</a> Instagram: <a href="http://www.instagram.com/focusgroupradio" rel="nofollow" target="_blank">www.instagram.com/focusgroupradio</a>