Joseph Harper's guest appearances

Joseph Harper

Digiday Live

Shiny New Object - a Marketing Podcast

Crime and Mystery Canada

Estee Lauder

John Joseph

Rory Sutherland

Lizzie Widhelm

Tom Goodwin

Helen Betty Osborne

David Levy

Mike Finnegan

Vivian Lee

Bruce Daisley

Michael Lee

Kendra Scott

Richard Levy

Emma Grede

David Byrne

OwlTail

Having worked at Kellogg's for seven years, Joe Harper looks after the e-commerce function of the company across all of Europe. He previously held roles across social content creation and many more in sport betting, moving from sports to cereal and from digital to e-commerce. Joe's Shiny New Object may not be "shiny" or "new" to some but it's certainly relevant in his business space: user generated content (UGC). Joe believes that big companies still haven't unpacked the full potential of using UGC especially on social channels. The relatability of user content and its relevance for social media audiences helps it have a bigger impact than any glossy campaign created by a brand or their agency. Listen to Joe talk about harnessing the power of UGC, as well as his top marketing tips and advice for students, in this latest episode of the podcast.

Having worked at Kellogg's for seven years, Joe Harper looks after the e-commerce function of the company across all of Europe. He previously held roles across social content creation and many more in sport betting, moving from sports to cereal and from digital to e-commerce. Joe's Shiny New Object may not be "shiny" or "new" to some but it's certainly relevant in his business space: user generated content (UGC). Joe believes that big companies still haven't unpacked the full potential of using UGC especially on social channels. The relatability of user content and its relevance for social media audiences helps it have a bigger impact than any glossy campaign created by a brand or their agency. Listen to Joe talk about harnessing the power of UGC, as well as his top marketing tips and advice for students, in this latest episode of the podcast.

Episode 147 / Joseph Harper / Kellogg Company / E-commerce Marketing Manager - Western Europe

John Joseph Harper

On this episode, we will be discussing the murder of Helen Betty Osborne and the death of John Joseph Harper. Thanks for listening. You can join our Facebook group Crime and Mystery Canada, email us at crimeandmysterycanada@gmail.com or find us on Instagram @crimeandmysterycanada.

On this episode, we will be discussing the murder of Helen Betty Osborne and the death of John Joseph Harper. Thanks for listening. You can join our Facebook group Crime and Mystery Canada, email us at <a href="mailto:crimeandmysterycanada@gmail.com">crimeandmysterycanada@gmail.com</a> or find us on Instagram @crimeandmysterycanada.

Episode 10: Helen Betty Osborne and John Joseph Harper

As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018.

As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018.

Kellogg's' Joseph Harper: Metrics are a challenge with influencer marketing