Clark Nowlin's guest appearances

Clark Nowlin

InsideATX

Now Hear This Entertainment

THRIVEONLIFE Podcast

The Mixtape

DTC POD: How The Best Brands Are Built

Revenue: Real Startup Stories

Startup To Scale

Joe Vitale

Tim Ryan

Jen Lilley

Srinivas Rao

Grace Lee

Mark McConville

Mike Bloomberg

Bobbi Brown

Eileen Carey

Jim Florentine

Liz Longley

Rick Allen

Ellie Holcomb

Kevin Wong

Jordan Rudess

OwlTail

I first met Clark a few months after launching Golden Ratio Coffee and doing $10k in sales at launch.  Now two years later he's built a successful business on it's way to being profitable this year.  Join me for a conversation and learn exactly how Clark launched, and how his business has gotten easier and not harder as he's grown.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

I first met Clark a few months after launching Golden Ratio Coffee and doing $10k in sales at launch.  Now two years later he's built a successful business on it's way to being profitable this year.  Join me for a conversation and learn exactly how Clark launched, and how his business has gotten easier and not harder as he's grown. Startup to Scale is a podcast by <a href="https://foodbevy.com/" rel="nofollow" target="_blank">Foodbevy</a>, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at <a href="https://foodbevy.com/" rel="nofollow" target="_blank">Foodbevy.com</a> to learn about becoming a member or an industry partner today.

30. Building a Successful DTC Brand with Clark Nowlin, Golden Ratio 

Clark Nowlin is Founder &amp; CEO of Golden Ratio, a gold roast coffee company. Golden Ratio is popularizing a lighter roast of coffee that is less acidic and bitter than traditional black coffee.In this episode, we talk about Clark's background, the founding story of Golden Ratio, getting several key assumptions wrong, finding the right partners, raising their first outside money, the importance of recruiting, and more.DISCOUNT CODEUse 'REV20' at drinkgoldenratio.com GUEST Clark Nowlin LinkedIn Golden Ratio Website PODCAST Safa Mahzari Patreon Alluxo Website TERMS B2B = business to business SaaS = software as a service CPG = consumer packaged goods Co-pack = contract packaging, a vendor response for putting goods in their final packaging Cost of goods sold = the direct labor and material costs to generate revenue Gross margin = the percent of profit left after covering variable costs MOQ = minimum order quantity Pro forma = estimated financial statements for future periods H-E-B = Texas-based grocery store chain with 300+ locations Free cash flow = the amount of cash generated by a company's normal operations Product market fit = when your product aligns with your market and marketing TIMESTAMPS 0:00 - Episode intro 0:50 - Clark's background 12:18 - Starting Golden Ratio 24:06 - What is gold coffee? 34:10 - The expectation of being a founder 46:47 - Delegating tasks and decisions 53:53 - Wrap up and final thoughts 

Clark Nowlin is Founder &amp; CEO of Golden Ratio, a gold roast coffee company. Golden Ratio is popularizing a lighter roast of coffee that is less acidic and bitter than traditional black coffee.In this episode, we talk about Clark's background, the founding story of Golden Ratio, getting several key assumptions wrong, finding the right partners, raising their first outside money, the importance of recruiting, and more. DISCOUNT CODE<ul><li>Use 'REV20' at <a href="https://drinkgoldenratio.com/" rel="nofollow" target="_blank">drinkgoldenratio.com</a> </li></ul>GUEST<ul> <li><a href="https://www.linkedin.com/in/clarknowlin/" rel="nofollow" target="_blank">Clark Nowlin LinkedIn</a></li> <li><a href="https://drinkgoldenratio.com/" rel="nofollow" target="_blank">Golden Ratio Website</a></li> </ul>PODCAST<ul> <li><a href="https://www.linkedin.com/in/safamahzari/" rel="nofollow" target="_blank">Safa Mahzari</a></li> <li><a href="https://www.patreon.com/alluxo" rel="nofollow" target="_blank">Patreon</a></li> <li><a href="https://alluxo.com/" rel="nofollow" target="_blank">Alluxo Website</a></li> </ul>TERMS<ul> <li>B2B = business to business</li> <li>SaaS = software as a service</li> <li>CPG = consumer packaged goods</li> <li>Co-pack = contract packaging, a vendor response for putting goods in their final packaging</li> <li>Cost of goods sold = the direct labor and material costs to generate revenue</li> <li>Gross margin = the percent of profit left after covering variable costs</li> <li>MOQ = minimum order quantity</li> <li>Pro forma = estimated financial statements for future periods</li> <li>H-E-B = Texas-based grocery store chain with 300+ locations</li> <li>Free cash flow = the amount of cash generated by a company's normal operations</li> <li>Product market fit = when your product aligns with your market and marketing</li> </ul>TIMESTAMPS<ul> <li>0:00 - Episode intro</li> <li>0:50 - Clark's background</li> <li>12:18 - Starting Golden Ratio</li> <li>24:06 - What is gold coffee?</li> <li>34:10 - The expectation of being a founder</li> <li>46:47 - Delegating tasks and decisions</li> <li>53:53 - Wrap up and final thoughts</li> </ul>

35: Clark Nowlin (Golden Ratio)

In this episode, Jay and Ramon are joined by Clark Nowlin, Founder of Golden Ratio.Golden Ratio is a coffee brand that sells gold coffee. On his launch day, Clark was able to generate over 10k in sales.During the podcast, Clark discusses how he was able to generate over 10k in sales on his launch, how much of it came from friends and family, and what sources he leaned into to generate revenue.Clark also talks about his founder story. He takes us through his path to starting a CPG brand and where the idea from gold coffee came from.In the podcast, you will also hear the importance of mentors for Clark as a first-time CPG founder.To learn more about Golden Ratio, visit: https://drinkgoldenratio.com/ (Bonus: Enter the code “Trend” at checkout for a little discount!).If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.

In this episode, Jay and Ramon are joined by Clark Nowlin, Founder of Golden Ratio.Golden Ratio is a coffee brand that sells gold coffee. On his launch day, Clark was able to generate over 10k in sales.During the podcast, Clark discusses how he was able to generate over 10k in sales on his launch, how much of it came from friends and family, and what sources he leaned into to generate revenue.Clark also talks about his founder story. He takes us through his path to starting a CPG brand and where the idea from gold coffee came from.In the podcast, you will also hear the importance of mentors for Clark as a first-time CPG founder.To learn more about Golden Ratio, visit: <a href="https://drinkgoldenratio.com/" rel="nofollow" target="_blank">https://drinkgoldenratio.com/</a> (Bonus: Enter the code “Trend” at checkout for a little discount!).If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit <a href="https://trend.io/" rel="nofollow" target="_blank">trend.io</a>. You can also follow us for tips on growing your following and running successful campaigns on <a href="https://www.instagram.com/trend.creators/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.linkedin.com/company/trend-io/" rel="nofollow" target="_blank">LinkedIn</a>, <a href="https://www.facebook.com/TrendInfluencerMarketing/" rel="nofollow" target="_blank">Facebook</a>, and <a href="https://twitter.com/trend_io" rel="nofollow" target="_blank">Twitter</a>.

Founder Stories: Breaking Down Golden Ratio's $10k in Sales on Launch with Founder Clark Nowlin

A multi-instrumentalist and producer, some of his notable performances include opening for Blake Shelton, Kelly Clarkson, The Fray, and The Jonas Brothers.  He has engineered, edited, and produced four albums for artists that have been released on iTunes.  His credits also include film scoring the SXSW 1st place-winning film.  He has performed at major venues across the U.S. and counts Jason Castro, of “American Idol” fame, among his clients.

NHTE 64 Clark Nowlin