Jason Buzzell's guest appearances

Jason Buzzell

Higher Voltage

JON MCBRIDE

Matt Jennings

Rick Clark

Melissa Richards

Mike Petroff

MADELINE ROBERTS

Jenny Li

Amma Marfo

Walter Kimbrough

Kevin Tyler

Josie Ahlquist

Jason Boucher

David Graves

Michael Powers

Eddie Francis

OwlTail

Ahh, the website. At once an essential element of your marketing strategy and a massive resource hog. Jason Buzzell, Director of Digital Communications at the University of Nebraska Omaha, knows the conundrum well. Five years ago, he was tasked with updating a website that desperately needed an upgrade. But at an organization that prides itself on lean operations, devoting resources to a full-blown redesign wasn’t an option. His solution: iterative web design. In this episode, Buzzell shares how the University of Nebraska Omaha redesigned their website using a phased approach, how his team prioritizes projects, the key to avoiding a Frankenstein website, and the “next big thing” that might require a change in their approach.

Ahh, the website. At once an essential element of your marketing strategy and a massive resource hog. Jason Buzzell, Director of Digital Communications at the University of Nebraska Omaha, knows the conundrum well. Five years ago, he was tasked with updating a website that desperately needed an upgrade. But at an organization that prides itself on lean operations, devoting resources to a full-blown redesign wasn’t an option. His solution: iterative web design. <br><br>In this episode, Buzzell shares how the University of Nebraska Omaha redesigned their website using a phased approach, how his team prioritizes projects, the key to avoiding a Frankenstein website, and the “next big thing” that might require a change in their approach.

Ep24. Iterative Web Design Like a Maverick - Jason Buzzell - University of Nebraska Omaha