Ken Muench's guest appearances

Ken Muench

Brands, Beats & Bytes

Clicks 2 Bricks

Charlene Li

Scott Johnson

Jimmy Smith

Chris Robinson

Brett Campbell

Alicia Keys

Tariq Farid

Seth Goldman

Brandon Coleman

Michael Moore

Larry Kahn

Justin McCoy

Pete Krainik

Jason Mayden

Jason Wood

OwlTail

Relevance, ease, and distinctiveness – this is one of the pillars of growth for today’s guest, who refers to it as his RED system. Ken, is the CMO of Yum! Brands, which has more than 50,000 locations across KFC, Taco Bell, Pizza Hut, and the most recent addition to the portfolio, Habit Burger. Ken has a unique role in working across each of these brands with more than 2000 marketers operating in 140 countries. All the numbers are big when it comes to Yum!, and Ken is the person who has to wrap his arms and his brain around all of it. If you're looking for a conversation about marketing strategy, with a heavy dose of marketing theory, then you've come to the right place. In this episode, Ken shares the size and scope of the Yum! Universe, how he repositioned the KFC brand in post-apartheid South Africa, and how physical availability, location, and speed translate directly into sales in the fast-food world. He also shares the impact of COVID on Yum! Brands, both positive and negative, and the effect of the recent social justice movement on Yum!’s individual brands, as well as his thoughts on creativity and technology, and the power of combining emotional power with distinctiveness and consistent messaging. Tune in today!

Relevance, ease, and distinctiveness – this is one of the pillars of growth for today’s guest, who refers to it as his RED system. Ken, is the CMO of Yum! Brands, which has more than 50,000 locations across KFC, Taco Bell, Pizza Hut, and the most recent addition to the portfolio, Habit Burger. Ken has a unique role in working across each of these brands with more than 2000 marketers operating in 140 countries. All the numbers are big when it comes to Yum!, and Ken is the person who has to wrap his arms and his brain around all of it. If you're looking for a conversation about marketing strategy, with a heavy dose of marketing theory, then you've come to the right place. In this episode, Ken shares the size and scope of the Yum! Universe, how he repositioned the KFC brand in post-apartheid South Africa, and how physical availability, location, and speed translate directly into sales in the fast-food world. He also shares the impact of COVID on Yum! Brands, both positive and negative, and the effect of the recent social justice movement on Yum!’s individual brands, as well as his thoughts on creativity and technology, and the power of combining emotional power with distinctiveness and consistent messaging. Tune in today!

Ep 16: Clicks 2 Bricks with Yum! Brands CMO Ken Muench

Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!.  What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights:  •	RED- Relevant, Ease and Distinctive •	Always know your culture•	Selling the dream of the dream•	Learning from brilliant peers such as MIT Building 23 •	Don’t get cocky marketers, be humble and don’t argue with consumers!  •	Fight against the cultural norm at your own peril, better to work WITH culture•	Lot of snake oil in MarTech…. Be careful of the creepy factor…•	Gen Z- craving comfort#kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage

Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights: •	RED- Relevant, Ease and Distinctive •	Always know your culture •	Selling the dream of the dream •	Learning from brilliant peers such as MIT Building 23 •	Don’t get cocky marketers, be humble and don’t argue with consumers! •	Fight against the cultural norm at your own peril, better to work WITH culture •	Lot of snake oil in MarTech…. Be careful of the creepy factor… •	Gen Z- craving comfort #kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage

Album 2 Track 9 – Ken Muench, CMO at Yum Brands, previously Founder of brand consultancy, Collider and prior to that creative and account person at multiple ad agencies including FCB.