Susan MacNicol's guest appearances

Susan MacNicol

The Entrepreneur Way

INspired INsider Podcast

Christian Biz Owners On Fire

Pam Hopman

Jordan Goodman

Whitney Johnson

Alex Williams

Chris Stapleton

Joe Vitale

Christy Whitman

James Sudakow

Brian Johnson

Clint Arthur

Chris Westfall

Matthew Luhn

Denise Dudley

Dan Miller

Jeff Goins

OwlTail

Susan MacNicol is the Managing Director of Strategic &amp; Creative Marketing Inc., a marketing firm dedicated to assisting businesses in achieving their optimal sales. The firm helps its clients by clearly defining their target market, identifying competitive advantages, and creating powerful marketing messages and tactics that reach the right audience. She is a results-driven leader with a progressive record of developing and implementing marketing, recruiting, market research, and sales strategies for commercial organizations, government agencies, and nonprofits.  Susan has served on National Advisory Panels for LinkedIn and Facebook corporate for four years, providing feedback, ideas, and beta testing to these global leaders in social media. She has a BA in marketing communications from Columbia College Chicago and an MBA from Pepperdine Graziadio Business School. In this episode… Marketing is fundamental to the success of any business. So how can you come up with effective marketing campaigns that drive results?  Many companies have a marketing team, but most don't have the expertise to create an effective marketing campaign that delivers the desired results. Susan MacNicol recommends partnering with marketing agencies with the know-how to help you build a strategy supported by processes to make it all work. She shares how these professionals conduct comprehensive reviews of target markets, sales goals, creative content, and messaging to communicate your value proposition to customers and prospects. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Susan MacNicol, Managing Director of Strategic &amp; Creative Marketing Inc., where she discusses how she helps people build marketing strategies and plans that work. Susan talks about Strategic &amp; Creative Marketing, Inc. and what it does, its relationship with Facebook, and the evolution of the firm’s services.

Susan MacNicol is the Managing Director of Strategic &amp; Creative Marketing Inc., a marketing firm dedicated to assisting businesses in achieving their optimal sales. The firm helps its clients by clearly defining their target market, identifying competitive advantages, and creating powerful marketing messages and tactics that reach the right audience. She is a results-driven leader with a progressive record of developing and implementing marketing, recruiting, market research, and sales strategies for commercial organizations, government agencies, and nonprofits.  Susan has served on National Advisory Panels for LinkedIn and Facebook corporate for four years, providing feedback, ideas, and beta testing to these global leaders in social media. She has a BA in marketing communications from Columbia College Chicago and an MBA from Pepperdine Graziadio Business School. In this episode… Marketing is fundamental to the success of any business. So how can you come up with effective marketing campaigns that drive results?  Many companies have a marketing team, but most don't have the expertise to create an effective marketing campaign that delivers the desired results. Susan MacNicol recommends partnering with marketing agencies with the know-how to help you build a strategy supported by processes to make it all work. She shares how these professionals conduct comprehensive reviews of target markets, sales goals, creative content, and messaging to communicate your value proposition to customers and prospects. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Susan MacNicol, Managing Director of Strategic &amp; Creative Marketing Inc., where she discusses how she helps people build marketing strategies and plans that work. Susan talks about Strategic &amp; Creative Marketing, Inc. and what it does, its relationship with Facebook, and the evolution of the firm’s services.

[Top Agency Series] Building Marketing Strategies and Plans That Work With Susan MacNicol

Susan MacNicol is the founder and president of Strategic &amp; Creative Marketing Inc., a Chicago-area company dedicated to working with business owners and corporations to increase sales through effective, targeted campaigns. Susan has over 25 years of business experience spanning several industries including media, entertainment, retail, higher education, and data. Her roles have ranged from marketing, employment branding, and client relations, to sales, recruiting and training. Prior to establishing her consulting company in 2001, Susan held management positions at several media companies including: STARZ Encore Group, Samuel Goldwyn Studios, Columbia TriStar Television Distribution and Columbia Pictures (Sony Pictures Entertainment). She has worked in Los Angeles, Denver, Europe and the Middle East. She holds an MBA from Pepperdine University and a BA in Marketing Communications from Columbia College Chicago. “Have a very good plan in place and really think through everything before you jump in, it will make it so much easier if you lay out a plan and get some free advice, you can get advice that you need and really develop a business plan because I think that holds back people as well, when they don’t have a plan they don’t have a direction and they don’t know their pricing their market, they haven’t done their homework, do your homework, don’t just quit your job one day and go I’m going to have a business, it doesn’t work that ways, you have to get your ducks in a row”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to http://wp.me/p6Tf4b-4Ij

<a href="http://wp.me/p6Tf4b-4Ij" rel="nofollow" target="_blank">Susan MacNicol</a> is the founder and president of Strategic &amp; Creative Marketing Inc., a Chicago-area company dedicated to working with business owners and corporations to increase sales through effective, targeted campaigns. Susan has over 25 years of business experience spanning several industries including media, entertainment, retail, higher education, and data. Her roles have ranged from marketing, employment branding, and client relations, to sales, recruiting and training. Prior to establishing her consulting company in 2001, Susan held management positions at several media companies including: STARZ Encore Group, Samuel Goldwyn Studios, Columbia TriStar Television Distribution and Columbia Pictures (Sony Pictures Entertainment). She has worked in Los Angeles, Denver, Europe and the Middle East. She holds an MBA from Pepperdine University and a BA in Marketing Communications from Columbia College Chicago. “Have a very good plan in place and really think through everything before you jump in, it will make it so much easier if you lay out a plan and get some free advice, you can get advice that you need and really develop a business plan because I think that holds back people as well, when they don’t have a plan they don’t have a direction and they don’t know their pricing their market, they haven’t done their homework, do your homework, don’t just quit your job one day and go I’m going to have a business, it doesn’t work that ways, you have to get your ducks in a row”…[Listen for More] <a href="http://wp.me/p6Tf4b-4Ij" rel="nofollow" target="_blank">Click Here for Show Notes</a> To Listen or to Get the Show Notes go to <a href="http://wp.me/p6Tf4b-4Ij" rel="nofollow" target="_blank">http://wp.me/p6Tf4b-4Ij</a>

677: Knowing Your Strengths and Focussing on Them with Susan MacNicol Founder and Owner of Strategic and Creative Marketing Inc

From her childhood on the southwest side of Chicago, Susan MacNicol built an impressive marketing career starting in Hollywood and continuing with management roles at major media corporations in Rome Italy, Denver and Chicago. After years of developing powerful branding for her clients, Susan realized she needed to redefine her brand and set a clear direction for her life.Susan MacNicol is founder and CEO of Strategic &amp; Creative Marketing Inc. and has 25 years of business experience spanning media, entertainment, retail, higher education and data. Her roles have ranged from marketing, employment branding and client relations, to sales, recruiting and training. But, she’s here today to share with us how the twists and turns in her career have enabled her to build a strong business foundation and how you, too, can change your career direction and brand yourself and your business in a new way.

From her childhood on the southwest side of Chicago, Susan MacNicol built an impressive marketing career starting in Hollywood and continuing with management roles at major media corporations in Rome Italy, Denver and Chicago. After years of developing powerful branding for her clients, Susan realized she needed to redefine her brand and set a clear direction for her life. Susan MacNicol is founder and CEO of Strategic &amp; Creative Marketing Inc. and has 25 years of business experience spanning media, entertainment, retail, higher education and data. Her roles have ranged from marketing, employment branding and client relations, to sales, recruiting and training. But, she’s here today to share with us how the twists and turns in her career have enabled her to build a strong business foundation and how you, too, can change your career direction and brand yourself and your business in a new way.

From Marketing “Hollywood” to Self Branding: Interview with Susan MacNicol