Sally Berry's guest appearances

Sally Berry

Destination On The Left

Just Bein' Honest

Lindsey Simcik

Kerri Hummingbird

Drew McLellan

Khalil Rafati

Remington Donovan

Caroline Burckle

Rick Antonson

Sara Happ

Paula White

Krista Williams

Lauren Scruggs Kennedy

Mike Rea

Nick Symmonds

Sarah Morris

Amanda Murphy

OwlTail

Sally Berry is a tourism industry expert who helps Destination Marketing Organizations prepare their destinations to be more competitive and attractions bring in more visitors. Sally has worked at a small family-owned attraction, a regional DMO and at the Corning Museum of Glass, a world-class museum in New York. She has spent time as a tour operator and also an adjunct college professor at Paul Smiths Travel and Tourism program. She now runs her own tourism consulting and training company. Sally was named one of the Top Ten Most Influential Women in the Group Tour industry from Groups Today magazine, May 2016, and a Top 20 Tourism Professional in the U.S. by TourOperator.com, 2015. She served as a board member of the U.S. Travel’s Experience Network, formerly known as the Attractions Council. On this episode of Destination on the Left, Sally and I talk about the opportunities and challenges in the international tour group space, especially the China market. Her experience gives her insight into not only the growing market in Chinese tour groups and FITs but how to nurture relationships with tour operators and guides. She also offers some great tips on using relationship-building tools and social media to connect with these markets.  What You Will Learn in this Episode:  Maximizing marketing time and dollars on your best clients and markets How to manage international and domestic segments of your visitor base How to make it easy for tour operators to choose your destination Why the China market needs to be on your radar Best practices for treating tour guides right  Narrow Your Focus It’s tempting to just cast your nets wide and hope to catch a lot of travelers to your destination. But Sally encourages attractions and destinations to use the 80/20 rule. Find out who your top market segments or top repeat tour clients are, and focus 80 percent marketing time and energy on those groups. Narrowing your focus will sharpen your message and deepen your relationships with those groups. Sally has found that narrowing your focus actually increases traffic and dollars to your destination. China Market You might not think the market for Chinese tour groups is a good fit for your location. In the past, if you were beyond the “golden triangles” in the northeastern US or California in the west, the China market was a long shot. But Sally is seeing that change as more Chinese people look to travel and expand beyond those traditional areas of interest. Sally and I discuss a hugely popular Chinese social networking platform called WeChat, a huge tool for understanding and interacting with people and groups in the China market. There is a lot more great food for thought in this conversation. Sally suggests finding partners in the destinations guests are coming from and going to when they visit your attraction. But, also looking for partnerships with groups you might not think of at first. There is a world of co-opetition out there to explore and make use of. Resources:  Website: sallydavisberry.com Getting familiar with WeChat: http://sallydavisberry.com/wechat-is-a-great-way-to-build-relationships-in-the-chinese-tour-market/  Episode Transcript We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Sally Berry is a tourism industry expert who helps Destination Marketing Organizations prepare their destinations to be more competitive and attractions bring in more visitors. Sally has worked at a small family-owned attraction, a regional DMO and at the <a href="https://www.cmog.org/" rel="noopener noreferrer nofollow" target="_blank">Corning Museum of Glass</a>, a world-class museum in New York. She has spent time as a tour operator and also an adjunct college professor at <a href="https://www.paulsmiths.edu/learn/hotel-resort-and-tourism-management/" rel="noopener noreferrer nofollow" target="_blank">Paul Smiths Travel and Tourism</a> program. She now runs her own tourism consulting and training company. Sally was named one of the Top Ten Most Influential Women in the Group Tour industry from <a href="https://groupstoday.com/" rel="noopener noreferrer nofollow" target="_blank">Groups Today</a> magazine, May 2016, and a Top 20 Tourism Professional in the U.S. by <a href="http://touroperator.com/" rel="noopener noreferrer nofollow" target="_blank">TourOperator.com</a>, 2015. She served as a board member of the <a href="https://www.ustravel.org/programs/national-council-attractions-experiences-ncae" rel="noopener noreferrer nofollow" target="_blank">U.S. Travel’s Experience Network</a>, formerly known as the Attractions Council. On this episode of Destination on the Left, Sally and I talk about the opportunities and challenges in the international tour group space, especially the China market. Her experience gives her insight into not only the growing market in Chinese tour groups and FITs but how to nurture relationships with tour operators and guides. She also offers some great tips on using relationship-building tools and social media to connect with these markets. What You Will Learn in this Episode: <ul> <li>Maximizing marketing time and dollars on your best clients and markets</li> <li>How to manage international and domestic segments of your visitor base</li> <li>How to make it easy for tour operators to choose your destination</li> <li>Why the China market needs to be on your radar</li> <li>Best practices for treating tour guides right</li> </ul> Narrow Your Focus It’s tempting to just cast your nets wide and hope to catch a lot of travelers to your destination. But Sally encourages attractions and destinations to use the 80/20 rule. Find out who your top market segments or top repeat tour clients are, and focus 80 percent marketing time and energy on those groups. Narrowing your focus will sharpen your message and deepen your relationships with those groups. Sally has found that narrowing your focus actually increases traffic and dollars to your destination. China Market You might not think the market for Chinese tour groups is a good fit for your location. In the past, if you were beyond the “golden triangles” in the northeastern US or California in the west, the China market was a long shot. But Sally is seeing that change as more Chinese people look to travel and expand beyond those traditional areas of interest. Sally and I discuss a hugely popular Chinese social networking platform called <a href="https://web.wechat.com/" rel="noopener noreferrer nofollow" target="_blank">WeChat</a>, a huge tool for understanding and interacting with people and groups in the China market. There is a lot more great food for thought in this conversation. Sally suggests finding partners in the destinations guests are coming from and going to when they visit your attraction. But, also looking for partnerships with groups you might not think of at first. There is a world of co-opetition out there to explore and make use of. Resources: <ul> <li>Website: <a href="http://sallydavisberry.com/" rel="noopener noreferrer nofollow" target="_blank">sallydavisberry.com</a></li> <li>Getting familiar with WeChat: <a href="http://sallydavisberry.com/wechat-is-a-great-way-to-build-relationships-in-the-chinese-tour-market/" rel="noopener noreferrer nofollow" target="_blank">http://sallydavisberry.com/wechat-is-a-great-way-to-build-relationships-in-the-chinese-tour-market/</a></li> </ul> <a href="https://breaktheicemedia.com/transcript-118/" rel="noopener noreferrer nofollow" target="_blank">Episode Transcript</a> We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: <a href="https://breaktheicemedia.com/rating-review/" rel="noopener noreferrer nofollow" target="_blank">https://breaktheicemedia.com/rating-review/</a>

Episode 118: Nurturing an International Client Base, with Sally Berry

Knock knock, it's your health calling! But when you look deep inside what are you actually advocating for yourself? What are you advocating for the longevity of your health? But beyond that... What are you advocating in the sustainability and the health of the environment that will in turn better your health? Sally Berry of Bodyfuel reveals that many people are coming to realize that they are not feeling so well after they take a bite or two - they end up with uncomfortable symptoms such as bloat, inflammation, even aches and pains - OH and mood swings!!! These signs could all be a case of undergoing a sensitivity within the foods you are consuming. Sally, an "Environmental Nutritionist", taps in to the whole picture of the treatment of the food chain when working with clients on this topic of : "Food Sensitivities". The way that the food is produced - soil, environment, etc. The practices performed on the land - treatments and nurturing of the crops. The consistency and humanity of how the workers are treated - fairly and with equality. The mindfulness of transportation and sales of the agricultural product - reducing waste and supporting local efforts and farmers. The time is now to nourish your temple of a body, but it starts with the outside and how we nourish the environment and SUPPORT mother earth's life. Happy EARTH MONTH! {Happy EARTH LIFE!!!} Want to connect with Sally? Website - SimplyBodyfuel.com Kiss Kiss, Hug Hug - Much of Many my little honesters! This is True Food for Thought + I'm Just Bein' Honest... Always. xoxo kb www.JustBeinHonest.com

Knock knock, it's your health calling! But when you look deep inside what are you actually advocating for yourself? What are you advocating for the longevity of your health? But beyond that... What are you advocating in the sustainability and the health of the environment that will in turn better your health? Sally Berry of <a href="http://www.simplybodyfuel.com" rel="nofollow" target="_blank">Bodyfuel</a> reveals that many people are coming to realize that they are not feeling so well after they take a bite or two - they end up with uncomfortable symptoms such as bloat, inflammation, even aches and pains - OH and mood swings!!! These signs could all be a case of undergoing a sensitivity within the foods you are consuming. Sally, an "Environmental Nutritionist", taps in to the whole picture of the treatment of the food chain when working with clients on this topic of : "Food Sensitivities". The way that the food is produced - soil, environment, etc. The practices performed on the land - treatments and nurturing of the crops. The consistency and humanity of how the workers are treated - fairly and with equality. The mindfulness of transportation and sales of the agricultural product - reducing waste and supporting local efforts and farmers. The time is now to nourish your temple of a body, but it starts with the outside and how we nourish the environment and SUPPORT mother earth's life. Happy EARTH MONTH! {Happy EARTH LIFE!!!} Want to connect with Sally? Website - <a href="http://www.simplybodyfuel.com" rel="nofollow" target="_blank">SimplyBodyfuel.com</a> Kiss Kiss, Hug Hug - Much of Many my little honesters! This is True Food for Thought + I'm Just Bein' Honest... Always. xoxo kb <a href="http://www.justbeinhonest.com" rel="nofollow" target="_blank">www.JustBeinHonest.com</a>

Episode 9 : What is a "Food Sensitivity"? Do you have one? Getting honest with Nutritionist Sally Berry.