Julien Bouzitat's guest appearances

Julien Bouzitat

The Glossy Beauty Podcast

Skincare Anarchy

Casey Georgeson

Saint Jane

Augustinus Bader

Charles Rosier

Annie Kreighbaum

Rebecca Zhou

Sarah Lee

Laura Gerchik

Gillian Gorman

Colette Laxton

Divya Gugnani

Jessica Richards

Camila Pierotti

Greg Gonzalez

Joe Cloyes

OwlTail

When Julien Bouzitat, AmorePacific chief marketing and digital officer, started working in marketing in 2000, his proposed path ahead looked very different from what he does today."In the early 2000s, it was actually trade marketing, working with retailers or distributors on promotions and displays, pricing, and a little bit of advertising. There was no social media, there were no influencers, there was not even e-commerce," said Bouzitat on the most recent episode of the Glossy Beauty Podcast. "Not to date myself, but we were just at the very beginning of adding websites to present the brand or present the product. I would say 80% of what I do today did not exist, literally."After stints with L'Oréal, Bastide and Fresh, Bouzitat landed at AmorePacific's Innisfree about five years ago, where he led the indie brand's expansion from Korea to the U.S. In August 2020, he was appointed to his current role, where he oversees the conglomerate's U.S. brands, Laneige, Innisfree, Sulwhasoo and AmorePacific. Like most beauty companies operating under the veil of Covid-19, the AmorePacific's digital strategy has never been more important."When the pandemic hit back in March, we were actually finalizing all our re-platforming and optimization of our ecosystem, so we got kind of lucky. We were able to maximize that growth very quickly and, of course, change our investments and our programs to go digital-first," he said.But the right partnerships are still driving growth in the U.S. Case in point: the company's partnership with Sephora for Laneige.

When Julien Bouzitat, AmorePacific chief marketing and digital officer, started working in marketing in 2000, his proposed path ahead looked very different from what he does today."In the early 2000s, it was actually trade marketing, working with retailers or distributors on promotions and displays, pricing, and a little bit of advertising. There was no social media, there were no influencers, there was not even e-commerce," said Bouzitat on the most recent episode of the Glossy Beauty Podcast. "Not to date myself, but we were just at the very beginning of adding websites to present the brand or present the product. I would say 80% of what I do today did not exist, literally."After stints with L'Oréal, Bastide and Fresh, Bouzitat landed at AmorePacific's Innisfree about five years ago, where he led the indie brand's expansion from Korea to the U.S. In August 2020, he was appointed to his current role, where he oversees the conglomerate's U.S. brands, Laneige, Innisfree, Sulwhasoo and AmorePacific. Like most beauty companies operating under the veil of Covid-19, the AmorePacific's digital strategy has never been more important."When the pandemic hit back in March, we were actually finalizing all our re-platforming and optimization of our ecosystem, so we got kind of lucky. We were able to maximize that growth very quickly and, of course, change our investments and our programs to go digital-first," he said.But the right partnerships are still driving growth in the U.S. Case in point: the company's partnership with Sephora for Laneige.

AmorePacific's Julien Bouzitat: "There's an explosion of access, brands and products"

Amorepacific US CMDO, Julien Bouzitat, discusses the rich history behind the iconic Korean Beauty brands under the company umbrella such as Laneige, Innisfree, Sulwhasoo and ofcourse Amorepacific. Julien shares the dedication to research and innovation, and the future technologies coming up from the industry acclaimed brands. --- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/supportSupport the showFollow The Show On All Socials Using The Tag @skincareanarchy

Amorepacific US CMDO, Julien Bouzitat, discusses the rich history behind the iconic Korean Beauty brands under the company umbrella such as Laneige, Innisfree, Sulwhasoo and ofcourse Amorepacific. Julien shares the dedication to research and innovation, and the future technologies coming up from the industry acclaimed brands. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport</a> this podcast: <a href="https://podcasters.spotify.com/pod/show/skincareanarchy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/skincareanarchy/support</a><a href="https://www.buzzsprout.com/2206286/support" rel="payment nofollow" target="_blank">Support the show</a>Follow The Show On All Socials Using The Tag @skincareanarchy

Julien Bouzitat, CMDO Amorepacific US, Interview