Melissa Kieling's guest appearances

Melissa Kieling

So Money with Farnoosh Torabi

Business Rockstars

Omni Talk Retail

The Page 1 Podcast

Ramona Ortega

Dorie Clark

Liz Ann Sonders

Barbara Corcoran

Sallie Krawcheck

Carrie Schwab-Pomerantz

Vicki Robin

Suze Orman

Chris Ducker

Chris Guillebeau

Jason Vitug

Ruth Soukup

Arianna Huffington

Christina Stembel

Cait Flanders

OwlTail

How to Build a Strong Brand Awareness and Effective Company Culture- With PackIt CEO Melissa Kieling What is more important for a new brand; massive revenue or brand recognition? Brand recognition goes a long way especially for a product-based company with an original product that’s looking to be noticed by retailers. In this episode of the Page One Podcast, Luke Peters speaks with Melissa Kieing, who is the CEO and founder of PackIt. PackIt is the world’s original freezable lunch bag that grew to become a household name. Melissa came from a humble beginning as a struggling single mom to a CEO of the number one fastest-growing women-owned business in Inc. 500 2014. She explains how she utilized the main stream media to create awareness and recognition around her brand for 2 years straight before she got a retailer. Listen in to learn why it is important to have an entrepreneurial drive and passion to grow your business since it doesn’t feel like work. You will also learn how you can create a strong and effective company culture that involves employees as a huge part of the company. Key Takeaways:  Embracing an entrepreneurship spirit with employees and giving each team member the responsibility of managing their workload. The importance of having entrepreneurial drive to enable you to scale your business amid many responsibilities. How to be comfortable with taking chances and educating yourself to make the right decisions for your business. How to build a brand through media to get the attention of consumers and retailers. The power of an effective company culture that involves employees and making them part and parcel of the day to day operations.  Episode Timeline:  [2:04] Melissa explains how she founded her product- freezable lunch bag- as she was struggling to pack her children healthy food plus where they’re distributed across the US and internationally. [3:42] She describes their team; how they operate with an entrepreneurial spirit, their operational model, and manufacturing in China. [6:20] How they keep in track with the profitable and nonprofitable sales opportunities. [7:57] Melissa explains how she was driven by a passion to keep her business soaring even with the responsibility of being a single mom. [9:58] She praises the woman who has been assisting her all these years and explains how she has contributed to her success. [11:04] How she learned to be confident as a businesswoman by picking herself and learning from her experiences, not a set roadmap. [13:32] The importance of seeking help and asking silly questions especially for women business owners. [14:43] The struggles she went through when pitching to many retailers when she first began and how they used the media to get to the consumer. [2:18] Why she took on a financial partner to help deal with the massive demand and growth. [24:07] How and why they transitioned from a retail business to a wholesale business. [25:20] She describes the company culture they have at PackIt that gives employees an excellent work environment and allows them to be part of all company’s operations. [28:33] She talks about the product they’re developing working with the eCommerce grocery delivery companies to expand their reach in a renewable and sustainable manner.  Quotes:  “Once you humble yourself and realize that you can make it happen, you can create your own path.”- Melissa [12:36] 

How to Build a Strong Brand Awareness and Effective Company Culture- With PackIt CEO Melissa Kieling What is more important for a new brand; massive revenue or brand recognition? Brand recognition goes a long way especially for a product-based company with an original product that’s looking to be noticed by retailers. In this episode of the Page One Podcast, Luke Peters speaks with Melissa Kieing, who is the CEO and founder of PackIt. PackIt is the world’s original freezable lunch bag that grew to become a household name. Melissa came from a humble beginning as a struggling single mom to a CEO of the number one fastest-growing women-owned business in Inc. 500 2014. She explains how she utilized the main stream media to create awareness and recognition around her brand for 2 years straight before she got a retailer. Listen in to learn why it is important to have an entrepreneurial drive and passion to grow your business since it doesn’t feel like work. You will also learn how you can create a strong and effective company culture that involves employees as a huge part of the company. Key Takeaways: <ul> <li>Embracing an entrepreneurship spirit with employees and giving each team member the responsibility of managing their workload.</li> <li>The importance of having entrepreneurial drive to enable you to scale your business amid many responsibilities.</li> <li>How to be comfortable with taking chances and educating yourself to make the right decisions for your business.</li> <li>How to build a brand through media to get the attention of consumers and retailers.</li> <li>The power of an effective company culture that involves employees and making them part and parcel of the day to day operations.</li> </ul> Episode Timeline: <ul> <li>[2:04] Melissa explains how she founded her product- freezable lunch bag- as she was struggling to pack her children healthy food plus where they’re distributed across the US and internationally.</li> <li>[3:42] She describes their team; how they operate with an entrepreneurial spirit, their operational model, and manufacturing in China.</li> <li>[6:20] How they keep in track with the profitable and nonprofitable sales opportunities.</li> <li>[7:57] Melissa explains how she was driven by a passion to keep her business soaring even with the responsibility of being a single mom.</li> <li>[9:58] She praises the woman who has been assisting her all these years and explains how she has contributed to her success.</li> <li>[11:04] How she learned to be confident as a businesswoman by picking herself and learning from her experiences, not a set roadmap.</li> <li>[13:32] The importance of seeking help and asking silly questions especially for women business owners.</li> <li>[14:43] The struggles she went through when pitching to many retailers when she first began and how they used the media to get to the consumer.</li> <li>[2:18] Why she took on a financial partner to help deal with the massive demand and growth.</li> <li>[24:07] How and why they transitioned from a retail business to a wholesale business.</li> <li>[25:20] She describes the company culture they have at PackIt that gives employees an excellent work environment and allows them to be part of all company’s operations.</li> <li>[28:33] She talks about the product they’re developing working with the eCommerce grocery delivery companies to expand their reach in a renewable and sustainable manner.</li> </ul> Quotes: <ul> <li>“Once you humble yourself and realize that you can make it happen, you can create your own path.”- Melissa [12:36]</li> </ul>

From Single Mom to Building Massive Growth with Packit Freezable Lunch Bags – Melissa Kieling EP71

Chris Walton and Anne Mezzenga sit down with PackIt Founder &amp; CEO, Melissa Kieling to discuss how her company plans to make last-mile order picking and delivery more cost efficient through the use of its patented reusable and refreezable storage totes. Give this podcast a listen and you will immediately say to yourself, "Gosh, everything Melissa just said makes so much sense!" Sponsored Content

Chris Walton and Anne Mezzenga sit down with PackIt Founder &amp; CEO, Melissa Kieling to discuss how her company plans to make last-mile order picking and delivery more cost efficient through the use of its patented reusable and refreezable storage totes. Give this podcast a listen and you will immediately say to yourself, "Gosh, everything Melissa just said makes so much sense!" Sponsored Content

Spotlight Series: PackIt Founder & CEO Melissa Kieling

Today's guest is a single mom of three children who – soon after a divorce, losing her house and losing her car – managed to focus on a brilliant idea that led to her becoming one of the country’s leading female business owners. Melissa Kieling is the inventor of Packit, the first foldable, freezable bag that chills food and drinks for up to 10 hours without an ice pack needed. Since 2009, Melissa has grown PackIt from a $150,000 company to a multi-million dollar business. In 2014, the company was named number 28 on the Inc. 500 as well as the number 1 fastest growing woman-led business on the list. In this episode we discuss how did Melissa make ends meet when she was launching this company? Also, how did she react to the skepticism surrounding her when launching this business? Today PackIt is in more 40 countries worldwide and at major US retailers including Whole Foods, Target, Bed Bath &amp; Beyond among many others. As a budding entrepreneur how do you get your product in these major retailers? For more information visit www.somoneypodcast.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is a single mom of three children who – soon after a divorce, losing her house and losing her car – managed to focus on a brilliant idea that led to her becoming one of the country’s leading female business owners. Melissa Kieling is the inventor of Packit, the first foldable, freezable bag that chills food and drinks for up to 10 hours without an ice pack needed. Since 2009, Melissa has grown PackIt from a $150,000 company to a multi-million dollar business. In 2014, the company was named number 28 on the Inc. 500 as well as the number 1 fastest growing woman-led business on the list. In this episode we discuss how did Melissa make ends meet when she was launching this company? Also, how did she react to the skepticism surrounding her when launching this business? Today PackIt is in more 40 countries worldwide and at major US retailers including Whole Foods, Target, Bed Bath &amp; Beyond among many others. As a budding entrepreneur how do you get your product in these major retailers? For more information visit <a href="http://www.somoneypodcast.com" rel="nofollow" target="_blank">www.somoneypodcast.com</a>.  Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

432: Melissa Kieling, Co-Founder & CEO of PackIt