Steve Fadden's guest appearances

Steve Fadden

The Human Show: Innovation through Social Science

Happy Market Research Podcast

Designdrives

David Garcia

Doug Powell

Jason Stanley

Michael Seum

Steve Portigal

Josh Clark

Kevin Lee

Jamie Sherman

Greg Bennett

Joey Zeledón

James Taylor

John Martin

Michael Janda

Tom Anderson

Matt Lucas

OwlTail

LEAD

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google. Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft.Prior to joining Google, Steve has held senior research roles at Salesforce and Dell. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. Qual360 North America 2021:Website: https://na.qual360.com/LinkedIn: https://www.linkedin.com/company/merlien-institute Twitter: https://twitter.com/Merlien Find Steve Online:LinkedIn: https://www.linkedin.com/in/stevefadden/  Website: https://careers.google.com/ Find Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by:This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai[00:00:00]Jamin Brazil: Hi, everybody. I am Jamin, host of today's episode on the Happy Market Research Podcast. I guess that's kind of silly because I am the only host of the podcast. These interviews are being done in conjunction with the Qual 360 North American Conference this year, this summer, actually. This conference will be taking place entirely virtually on a dedicated conference platform. This is a unique environment that allows for a diverse range of both participants, speakers, and topics at a global level where they'll be uncovering trends. It's going to be very interesting. I've really enjoyed the podcast chats I've had an opportunity to do with the upcoming speakers. I will absolutely be attending and I hope you will too. If you would like to attend, please click the registration link inside of the show notes or simply google Qual 360, and you'll be taken right there. So, without further ado, our guest today is Steve Fadden, research lead for cloud platform at Google. Google is an America multinational technology company that specializes in Internet related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the big five technology companies, along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell. Steve, thanks for joining me on the Happy Market Research Podcast today.[00:01:32]Steve Fadden: Yeah. Thanks so much, Jamin.

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google.  Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: <a href="https://na.qual360.com/" rel="nofollow" target="_blank">https://na.qual360.com/</a> LinkedIn: <a href="https://www.linkedin.com/company/merlien-institute" rel="nofollow" target="_blank">https://www.linkedin.com/company/merlien-institute</a>  Twitter: <a href="https://twitter.com/Merlien" rel="nofollow" target="_blank">https://twitter.com/Merlien</a>  Find Steve Online: LinkedIn: <a href="https://www.linkedin.com/in/stevefadden/" rel="nofollow" target="_blank">https://www.linkedin.com/in/stevefadden/</a>   Website: <a href="https://careers.google.com/" rel="nofollow" target="_blank">https://careers.google.com/</a>  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a> Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>  LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>  Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>  Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music:  “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  Epidemic Sound: <a href="https://www.epidemicsound.com/" rel="nofollow" target="_blank">https://www.epidemicsound.com/</a>  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your <a href="http://organization.To" rel="nofollow" target="_blank">organization.To</a> learn more, visit <a href="http://momentive.ai" rel="nofollow" target="_blank">momentive.ai</a> [00:00:00] Jamin Brazil: Hi, everybody. I am Jamin, host of today's episode on the Happy Market Research Podcast. I guess that's kind of silly because I am the only host of the podcast. These interviews are being done in conjunction with the Qual 360 North American Conference this year, this summer, actually. This conference will be taking place entirely virtually on a dedicated conference platform. This is a unique environment that allows for a diverse range of both participants, speakers, and topics at a global level where they'll be uncovering trends. It's going to be very interesting. I've really enjoyed the podcast chats I've had an opportunity to do with the upcoming speakers. I will absolutely be attending and I hope you will too. If you would like to attend, please click the registration link inside of the show notes or simply google Qual 360, and you'll be taken right there. So, without further ado, our guest today is Steve Fadden, research lead for cloud platform at Google. Google is an America multinational technology company that specializes in Internet related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the big five technology companies, along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell. Steve, thanks for joining me on the Happy Market Research Podcast today. [00:01:32] Steve Fadden: Yeah. Thanks so much, Jamin.

Ep. 413 – How to Leverage Multi-Methods to Understand Your Customer with Steve Fadden, Research Lead at Cloud Platform at Google

About the EpisodeIn episode 26 I had the chance to chat with Steve Fadden on driving UX Research and Insights. Steve is the Head of User Research for Analytics, Insights, &amp; Measurement at Google as well as Lecturer for User Experience Research at UC Berkeley.We get the chance to learn from his deep experience working at the intersection of UX research &amp; design. We touch onhow UX researcher and designer can collaborate in the best waythe importance of ethnographic research and participational designthe intersection of product management and UX researchhow to act on behavioural UX design insightshow to balance between incremental UX insights and strategic long term research to influence product strategy decisionshow UX design and UX research can have the biggest impact from his learningsmeasuring outcomes of product and services in the design processwhy UX research never stopsAbout UX IndiaUX India is a not-for profit venture, UXINDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate next generation by bring innovators and ux practitioners from across the world.UX India currently launched “UMO Unites - Social Impact by Design” to counter the global difficulties due the virus. You can take part with projects or help out as a mentor, volunteer or contribute as a partner.Learn more at https://www.ux-india.org and https://www.umo.design

About the EpisodeIn episode 26 I had the chance to chat with Steve Fadden on driving UX Research and Insights. Steve is the Head of User Research for Analytics, Insights, &amp; Measurement at Google as well as Lecturer for User Experience Research at UC Berkeley.We get the chance to learn from his deep experience working at the intersection of UX research &amp; design. We touch onhow UX researcher and designer can collaborate in the best waythe importance of ethnographic research and participational designthe intersection of product management and UX researchhow to act on behavioural UX design insightshow to balance between incremental UX insights and strategic long term research to influence product strategy decisionshow UX design and UX research can have the biggest impact from his learningsmeasuring outcomes of product and services in the design processwhy UX research never stopsAbout UX IndiaUX India is a not-for profit venture, UXINDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by <a href="http://UsabilityMatters.Org" rel="nofollow" target="_blank">UsabilityMatters.Org</a>(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate next generation by bring innovators and ux practitioners from across the world.UX India currently launched “UMO Unites - Social Impact by Design” to counter the global difficulties due the virus. You can take part with projects or help out as a mentor, volunteer or contribute as a partner.Learn more at <a href="https://www.ux-india.org/" rel="nofollow" target="_blank">https://www.ux-india.org</a> and <a href="https://www.umo.design/" rel="nofollow" target="_blank">https://www.umo.design</a>

#26 | Steve Fadden | Driving UX Research and Insights

In today’s episode we talk to Steve about his blended experience in both the technology sector and the educational field ; the individual and collective manners in which people (both consumers and product teams) learn and the challenges of addressing that in an inclusive way; how learning happens in a multidisciplinary team; implicit vs explicit knowledge transmission; how to read and incorporate implicit messages into projects; 3 principles of incorporating ethics into product development; how to address the positionality of a researcher and the role of collaboration and using questions to reframe the conversation; 3 pieces of advice for social scientists considering the business sector; advice for business considering to hire social scientists Mentioned in Podcast: ⁃	Belmont Report ⁃	How to lie with statistics, Daryl Hoff ⁃	The Fifth Discipline, Peter M. Senge ⁃	UX India conference Steve’s work: Article based on some of Steve's dissertation work: Fadden, S., Ververs, P. M., &amp; Wickens, C. D. (2001). Pathway HUDs: Are They Viable? Human Factors, 43(2), 173–193. https://doi.org/10.1518/001872001775900841 Marchand, Ashley. (March 7, 2010). 2-Year Colleges Help Learning-Disabled Students Break Into Math and Science, The Chronicle of Higher Education. Retrieved from https://www.chronicle.com/article/Community-Colleges-Help/64531 Maimin, Sybil. (December, 2006). Research in Learning Disorders at Landmark College, Education Update Online. Retrieved from http://www.educationupdate.com/archives/2006/Dec/html/col-researchin.html Industry research on role of color in analytics: Fadden, Steve &amp; Geyer, Mark. (May 1, 2018). Two Fascinating Things Salesforce Discovered when it Studied Color. FastCompany.com. Retrieved from: https://www.fastcompany.com/90169654/two-fascinating-things-salesforce-discovered-when-it-studied-color Fadden, Steve. (May 19, 2018). Color Affects Performance — What Salesforce's Latest Design Studies Reveal. Retrieved from: https://www.salesforce.com/blog/2018/05/new-research-color-performance.html Other interviews with Steve: CanvasFlip blog post (June 24, 2017). Steve Fadden on his journey of user experience. A Q&amp;A session to learn from his experiences as a UX practitioner, lecturer and a mentor. Retrieved from: https://blog.prototypr.io/steve-fadden-on-his-journey-of-user-experience-59f45f87d5fc Abhay Vohra's NetSolutions blog post (October 15, 2018). Designing for the Whole Human: User Research and the Impact of Emerging Technology Retrieved from: https://www.netsolutions.com/insights/designing-for-the-whole-human-user-research-and-the-impact-of-emerging-technology/ Social media and other links: https://www.linkedin.com/in/stevefadden https://twitter.com/sfadden https://www.ischool.berkeley.edu/people/steve-fadden https://www.slideshare.net/SteveFadden1

In today’s episode we talk to Steve about his blended experience in both the technology sector and the educational field ; the individual and collective manners in which people (both consumers and product teams) learn and the challenges of addressing that in an inclusive way; how learning happens in a multidisciplinary team; implicit vs explicit knowledge transmission; how to read and incorporate implicit messages into projects; 3 principles of incorporating ethics into product development; how to address the positionality of a researcher and the role of collaboration and using questions to reframe the conversation; 3 pieces of advice for social scientists considering the business sector; advice for business considering to hire social scientists Mentioned in Podcast: ⁃	Belmont Report ⁃	How to lie with statistics, Daryl Hoff ⁃	The Fifth Discipline, Peter M. Senge ⁃	UX India conference Steve’s work: Article based on some of Steve's dissertation work: Fadden, S., Ververs, P. M., &amp; Wickens, C. D. (2001). Pathway HUDs: Are They Viable? Human Factors, 43(2), 173–193. <a href="https://doi.org/10.1518/001872001775900841" rel="nofollow" target="_blank">https://doi.org/10.1518/001872001775900841</a> Marchand, Ashley. (March 7, 2010). 2-Year Colleges Help Learning-Disabled Students Break Into Math and Science, The Chronicle of Higher Education. Retrieved from <a href="https://www.chronicle.com/article/Community-Colleges-Help/64531" rel="nofollow" target="_blank">https://www.chronicle.com/article/Community-Colleges-Help/64531</a> Maimin, Sybil. (December, 2006). Research in Learning Disorders at Landmark College, Education Update Online. Retrieved from <a href="http://www.educationupdate.com/archives/2006/Dec/html/col-researchin.html" rel="nofollow" target="_blank">http://www.educationupdate.com/archives/2006/Dec/html/col-researchin.html</a> Industry research on role of color in analytics: Fadden, Steve &amp; Geyer, Mark. (May 1, 2018). Two Fascinating Things Salesforce Discovered when it Studied Color. <a href="http://FastCompany.com" rel="nofollow" target="_blank">FastCompany.com</a>. Retrieved from: <a href="https://www.fastcompany.com/90169654/two-fascinating-things-salesforce-discovered-when-it-studied-color" rel="nofollow" target="_blank">https://www.fastcompany.com/90169654/two-fascinating-things-salesforce-discovered-when-it-studied-color</a> Fadden, Steve. (May 19, 2018). Color Affects Performance — What Salesforce's Latest Design Studies Reveal. Retrieved from: <a href="https://www.salesforce.com/blog/2018/05/new-research-color-performance.html" rel="nofollow" target="_blank">https://www.salesforce.com/blog/2018/05/new-research-color-performance.html</a> Other interviews with Steve: CanvasFlip blog post (June 24, 2017). Steve Fadden on his journey of user experience. A Q&amp;A session to learn from his experiences as a UX practitioner, lecturer and a mentor. Retrieved from: <a href="https://blog.prototypr.io/steve-fadden-on-his-journey-of-user-experience-59f45f87d5fc" rel="nofollow" target="_blank">https://blog.prototypr.io/steve-fadden-on-his-journey-of-user-experience-59f45f87d5fc</a> Abhay Vohra's NetSolutions blog post (October 15, 2018). Designing for the Whole Human: User Research and the Impact of Emerging Technology Retrieved from: <a href="https://www.netsolutions.com/insights/designing-for-the-whole-human-user-research-and-the-impact-of-emerging-technology/" rel="nofollow" target="_blank">https://www.netsolutions.com/insights/designing-for-the-whole-human-user-research-and-the-impact-of-emerging-technology/</a> Social media and other links: <a href="https://www.linkedin.com/in/stevefadden" rel="nofollow" target="_blank">https://www.linkedin.com/in/stevefadden</a> <a href="https://twitter.com/sfadden" rel="nofollow" target="_blank">https://twitter.com/sfadden</a> <a href="https://www.ischool.berkeley.edu/people/steve-fadden" rel="nofollow" target="_blank">https://www.ischool.berkeley.edu/people/steve-fadden</a> <a href="https://www.slideshare.net/SteveFadden1" rel="nofollow" target="_blank">https://www.slideshare.net/SteveFadden1</a>

Steve Fadden: Research Lead, Google & Lecturer for UC Berkeley -  blended experience in technology & academia; learning, positionality, ethics