Oliver Steffen's guest appearances

Oliver Steffen

The Intrepid Entrepreneur

Backcountry Magazine Podcast

Neil Patel

Laura Roeder

Matt Hunckler

Nathan Chan

Rebecca Rusch

Patrick McGinnis

Tayo Rockson

Ty Crandall

Davis Smith

Chris Warner

Chris Crawford

Lindsey Elliot

Luis Benitez

Steve Sullivan

Sonya Looney

OwlTail

From making avalanche probes in his Vancouver kitchen, Genuine Guide Gear founder Oliver Steffen has been at the forefront of a slew of trends in backcountry skiing. Known for clean, inspired design, G3 has been a leader in telemark bindings, probes, shovels, skins and, now, tech bindings. We talk to Steffen about the culture of innovation that keeps G3 hopping.

From making avalanche probes in his Vancouver kitchen, Genuine Guide Gear founder Oliver Steffen has been at the forefront of a slew of trends in backcountry skiing. Known for clean, inspired design, G3 has been a leader in telemark bindings, probes, shovels, skins and, now, tech bindings. We talk to Steffen about the culture of innovation that keeps G3 hopping.

Oliver Steffen: The Genuine Mind of G3

Head to livinguber.com/giveaways, where you can enter to win a G3 swag bundle – including a beanie, trucker hat and t-shirt. Two decades ago, Oliver Steffen founded G3 (Genuine Guide Gear), an independent, design-savvy leader of hardgoods and accessories designed to enable people to enjoy the winter backcountry (read: untracked powder, sans lift). Oliver has lead G3 from a single product (an avalanche probe pole) built on a workbench outside of his basement apartment, into a global brand complete with a 20,000-square foot factory and warehouse in Vancouver. G3 is known for its no-compromise, design-savvy manufacturing of skis, bindings, accessories (including skins) for all things backcountry. Every G3 product has been put through the rigorous screen of one question: Is this something a Guide would want to use? This is nothing short of an amazing story! Please rate, review and share this podcast with anyone you know who LOVES “walking around the mountains” on the snow, as Oliver so deftly puts it! Follow Intrepid Entrepreneur on Twitter + Instagram (@GoLivingUber) and on Facebook. Visit the LivingUber website to join my weekly newsletter, which gives you access to members-only podcasts and content built just for motivated, adventurous entrepreneurs! Don’t forget to rate, review and subscribe to the Intrepid Entrepreneur Podcast, and share it with a peer who you know will be inspired! Website: http://www.genuineguidegear.com/

Head to <a href="livinguber.com/giveaways" rel="nofollow" target="_blank">livinguber.com/giveaways</a>, where you can enter to win a G3 swag bundle – including a beanie, trucker hat and t-shirt. Two decades ago, Oliver Steffen founded G3 (Genuine Guide Gear), an independent, design-savvy leader of hardgoods and accessories designed to enable people to enjoy the winter backcountry (read: untracked powder, sans lift). Oliver has lead G3 from a single product (an avalanche probe pole) built on a workbench outside of his basement apartment, into a global brand complete with a 20,000-square foot factory and warehouse in Vancouver. G3 is known for its no-compromise, design-savvy manufacturing of skis, bindings, accessories (including skins) for all things backcountry. Every G3 product has been put through the rigorous screen of one question: Is this something a Guide would want to use? This is nothing short of an amazing story! Please rate, review and share this podcast with anyone you know who LOVES “walking around the mountains” on the snow, as Oliver so deftly puts it! Follow Intrepid Entrepreneur on Twitter + Instagram (@GoLivingUber) and on <a href="mailto:https://www.facebook.com/LivingUber">Facebook</a>. Visit the LivingUber <a href="http://www.livinguber.com" rel="nofollow" target="_blank">website</a> to join my weekly newsletter, which gives you access to members-only podcasts and content built just for motivated, adventurous entrepreneurs! Don’t forget to rate, review and subscribe to the Intrepid Entrepreneur Podcast, and share it with a peer who you know will be inspired! Website: <a href="http://www.genuineguidegear.com/" rel="nofollow" target="_blank">http://www.genuineguidegear.com/</a>

An Interview with Indie SnowSports Founder, G3’s Oliver Steffen