Kirsty Dawe's guest appearances

Kirsty Dawe

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Webeo CEO Kirsty Dawe shares how optimizing web experiences for your prospects and customers is never optional.  It all starts by deeply understanding your audience, defining their most important needs and delivering personalized experiences.  Learn from the best on leadership, connection and data informed decision making.

Making It Personal - Kirsty Dawe

CEO of Webeo, Kirsty Dawe-- someone with customers constantly on her mind, discusses customer-centricity with host, Jennifer Gutman of Oktopost, and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do. Throughout this episode, Kirsty proves that actions speak louder than words because it’s one thing to say you’re customer-centric, it’s quite another to live and breathe customer-centricity every day. Many brands like to talk about putting the customer first, but what does that actually mean in practice?  Kirsty reveals that in order to be successful at customer marketing, you have to be obsessed with your customers. Is your message truly resonating with your customers? How can you get in front of your ideal customers in the right way, at the right time? Kirsty and Jen discuss it all. Hot Topics of this Episode:  What it really means to be customer-obsessed, and the impact that can have on your business. Tips for transforming your site into your best salesperson, and how powerful messaging can resonate with your customer. How to go beyond the demo—what’s the best way to personalize all messaging to your customer, and does your ICP find itself in your content? How you can strategize around your ICP—even down to the choice of who your ICP actually is.  ---- Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. ---- ► Follow Us Here: Website: https://www.oktopost.com/ LinkedIn: https://www.linkedin.com/company/oktopost 

CEO of <a href="https://www.webeo.com/" rel="nofollow" target="_blank">Webeo</a>, <a href="https://www.linkedin.com/in/kirstydawe/?originalSubdomain=uk" rel="nofollow" target="_blank">Kirsty Dawe</a>-- someone with customers constantly on her mind, discusses customer-centricity with host, <a href="https://www.linkedin.com/in/jennifergutman/" rel="nofollow" target="_blank">Jennifer Gutman</a> of <a href="https://www.oktopost.com/" rel="nofollow" target="_blank">Oktopost</a>, and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do. Throughout this episode, Kirsty proves that actions speak louder than words because it’s one thing to say you’re customer-centric, it’s quite another to live and breathe customer-centricity every day. Many brands like to talk about putting the customer first, but what does that actually mean in practice?  Kirsty reveals that in order to be successful at customer marketing, you have to be obsessed with your customers. Is your message truly resonating with your customers? How can you get in front of your ideal customers in the right way, at the right time? Kirsty and Jen discuss it all. Hot Topics of this Episode: <ul> <li>What it really means to be customer-obsessed, and the impact that can have on your business.</li> <li>Tips for transforming your site into your best salesperson, and how powerful messaging can resonate with your customer.</li> <li>How to go beyond the demo—what’s the best way to personalize all messaging to your customer, and does your ICP find itself in your content?</li> <li>How you can strategize around your ICP—even down to the choice of who your ICP actually is.</li> </ul> ---- Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. ---- ► Follow Us Here: Website:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnU5a2tlQVp6MUU3NjBUY3VsRFdkSk1JVEhQUXxBQ3Jtc0ttdmtlcGdELW1sTTd3R1JOSFJ6OGRwakg2Nm1OT3dkS1FxSTBwT19Mb0dXcXJuZzRxNTFDeVpvWUR3WFFvdXpHMHh6eDNpR1pyLWVQeGRZV3NUMnN2MVVJMlRLS01YMEp2OW5ZSGI3RGk0MHdReHlMUQ&amp;q=https%3A%2F%2Frefinelabs.com%2F&amp;v=38n1rt8p298" rel="nofollow" target="_blank"> </a><a href="https://www.oktopost.com/" rel="nofollow" target="_blank">https://www.oktopost.com/</a> LinkedIn: <a href="https://www.linkedin.com/company/2603902/admin/" rel="nofollow" target="_blank">https://www.linkedin.com/company/oktopost </a>

Kirsty Dawe Underscores the Importance of ICP in Marketing

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK. During the 50-minute interview, we talk about the following topics: Different kinds of online personalization solutions How to start your personalization efforts How to measure success and ROI on online personalization Practical examples of personalization cases The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)  LinkedIn Kirsty:https://www.linkedin.com/in/kirstydawe/ Website Webeo: https://www.webeo.com/ If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, <a href="https://www.linkedin.com/in/eliascrum/" rel="nofollow" target="_blank">Elias</a> and <a href="https://www.linkedin.com/in/markvanhorik/" rel="nofollow" target="_blank">Mark</a> have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK. During the 50-minute interview, we talk about the following topics: <ul><li>Different kinds of online personalization solutions</li> <li>How to start your personalization efforts</li> <li>How to measure success and ROI on online personalization</li> <li>Practical examples of personalization cases</li> <li>The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)</li> </ul> LinkedIn Kirsty:<a href="https://www.linkedin.com/in/kirstydawe/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kirstydawe/</a> Website Webeo: <a href="https://www.webeo.com/" rel="nofollow" target="_blank">https://www.webeo.com/</a> If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at <a href="http://https/marketingguys.com" rel="nofollow" target="_blank">marketingguys.com</a> or contact Elias Crum at <a href="mailto:e.crum@marketingguys.nl">e.crum@marketingguys.nl</a>

Online personalization for B2B - Interview Kirsty Dawe, Webeo