Jon Cappetta's guest appearances

Jon Cappetta

Weed + Grub

INTO THE WEEDS

To Be Blunt

High Rise Podcast

PEAK'D

Ophelia Chong

Olivia Alexander

Tommy Chong

Rachel Burkons

Al Harrington

Sina Grace

Matt Besser

Jon Gabrus

Mary Sohn

Dina Rodriguez

Philippe Cousteau

David Crosby

Buck Angel

Ron Funches

Melissa Etheridge

OwlTail

Jon Cappetta is the VP of Content at High Times. He is responsible for developing and executing holistic content plans across their increasing brand portfolio. In this episode, Jon gives us a masterclass on branding, networking, persuasion, and pot. [00:01 – 12:36] Jon shares his story[12:37 – 21:06] What is High Times? / The Importance of Branding[21:07 – 35:45] Live for Live Music / Other Brands That Are Making A Difference[35:46 – 44:50] Injustices in the Cannabis Industry / Where the Industry Is Headed[44:51 – 53:44] Marketing, Technology, and E-Commerce[53:45– 57:36] The Cannabis Culture[57:37 – 1:02:40] Final Thoughts and Call to Action Jon Cappetta is a guy and he’s done some pretty cool stuff in his 30 years on the rock. He’s also been high for most of it. He’s currently the VP of Content across High Times properties. A lifelong creative, Jon has been finding ways to work in the music and greater entertainment industries since he was a tween. Starting out leading street teams and building ‘record labels’ to release his friends' music, he grew to produce and lead experiential activations on a national scale, including creating a ‘Best Practice’ utilized nationally &amp; annually by the energy-kingpin Red Bull. Having spent over a decade building events, with over 500 produced before leaving NYC in 2014, Jon has honed his logistical and marketing expertise, and his ear for talent. Finding his niche in development strategy, Jon’s expertise spans across content, event and experiential marketing, with extensive experience in the nightlife, entertainment, &amp; beverage industries. JC has produced branded content for major products, provided data analysis for front-page, pulitzer-prize-winning news, and developed several new business areas for the enterprises he has worked for. His work has appeared in text, video, and through experiences, worldwide.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiResources Mentioned:CookiesLive For Live MusicHalf LitOG Cannabis Co.LeaflyAlien LabsFig FarmsCalivaMonogramCannaQuake LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industrRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.restartcbd.comSupport the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

Jon Cappetta is the VP of Content at High Times. He is responsible for developing and executing holistic content plans across their increasing brand portfolio. In this episode, Jon gives us a masterclass on branding, networking, persuasion, and pot. [00:01 – 12:36] Jon shares his story[12:37 – 21:06] What is High Times? / The Importance of Branding[21:07 – 35:45] Live for Live Music / Other Brands That Are Making A Difference[35:46 – 44:50] Injustices in the Cannabis Industry / Where the Industry Is Headed[44:51 – 53:44] Marketing, Technology, and E-Commerce[53:45– 57:36] The Cannabis Culture[57:37 – 1:02:40] Final Thoughts and Call to Action <a href="https://www.instagram.com/joncappetta/?hl=en" rel="nofollow" target="_blank">Jon Cappetta</a> is a guy and he’s done some pretty cool stuff in his 30 years on the rock. He’s also been high for most of it. He’s currently the VP of Content across <a href="https://hightimes.com/" rel="nofollow" target="_blank">High Times</a> properties. A lifelong creative, Jon has been finding ways to work in the music and greater entertainment industries since he was a tween. Starting out leading street teams and building ‘record labels’ to release his friends' music, he grew to produce and lead experiential activations on a national scale, including creating a ‘Best Practice’ utilized nationally &amp; annually by the energy-kingpin Red Bull. Having spent over a decade building events, with over 500 produced before leaving NYC in 2014, Jon has honed his logistical and marketing expertise, and his ear for talent. Finding his niche in development strategy, Jon’s expertise spans across content, event and experiential marketing, with extensive experience in the nightlife, entertainment, &amp; beverage industries. JC has produced branded content for major products, provided data analysis for front-page, pulitzer-prize-winning news, and developed several new business areas for the enterprises he has worked for. His work has appeared in text, video, and through experiences, worldwide. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of <a href="https://restartcbd.com/" rel="nofollow" target="_blank">RESTART CBD</a>, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called <a href="http://tobeblunt.buzzsprout.com/" rel="nofollow" target="_blank">To Be Blunt</a>, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at <a href="https://www.instagram.com/theshaydatorabi/" rel="nofollow" target="_blank">@theshaydatorabi</a> Resources Mentioned:<ul><li><a href="https://cookies.co/" rel="nofollow" target="_blank">Cookies</a></li><li><a href="http://www.liveforlivemusic.com/" rel="nofollow" target="_blank">Live For Live Music</a></li><li><a href="https://www.gethalflit.com/home" rel="nofollow" target="_blank">Half Lit</a></li><li><a href="http://www.ogcannabisco.com/" rel="nofollow" target="_blank">OG Cannabis Co.</a></li><li><a href="https://www.leafly.com/" rel="nofollow" target="_blank">Leafly</a></li><li><a href="https://alienlabs.co/" rel="nofollow" target="_blank">Alien Labs</a></li><li><a href="https://www.figfarms.com/home" rel="nofollow" target="_blank">Fig Farms</a></li><li><a href="https://caliva.com/" rel="nofollow" target="_blank">Caliva</a></li><li><a href="https://www.monogramcompany.com/" rel="nofollow" target="_blank">Monogram</a></li><li><a href="https://www.instagram.com/CannaQuake/?hl=en" rel="nofollow" target="_blank">CannaQuake</a> </li></ul> LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industr<a href="https://www.restartcbd.com" rel="nofollow" target="_blank">RESTART CBD</a> RESTART CBD is an education first CBD wellness brand shipping nationwide. <a href="http://restartcbd.com" rel="nofollow" target="_blank">restartcbd.com</a> <a href="https://paypal.me/shaydatorabi" rel="payment nofollow" target="_blank">Support the show</a> Get full access to To Be Blunt at <a href="https://tobebluntpod.substack.com/subscribe?utm_medium=podcast&amp;utm_campaign=CTA_4" rel="nofollow" target="_blank">tobebluntpod.substack.com/subscribe</a>

041 A Lesson In Branding, Networking, Persuasion, and Pot with Jon Cappetta of High Times

Jon Cappetta (High Times). Mike and Mary Jane catch up with their bud Jon, the VP of content for High Times. The trio smokes top-shelf weed (shout out Fig Farms!) and reminisces about meeting on the set of the 500-minute livestream for the 50th anniversary of the legendary pot mag. Cappetta shares life hacks, including how to clean your room on 1,000mg of THC, and stories of coming up in NYC as a music promoter and true cannabis enthusiast. But first, Mike and MJ discuss dynamic snaps, flappy claps, and what's up with California cannabis company Kushy Punch being in the news for alleged bad biz.LEAVE A 5-STAR REVIEW / TELL A BUD ABOUT US / A FRIEND IN WEED IS A FRIEND IN DEED Music by Jesse Case Weed+Grub IG Weed+Grub Facebook Jon's IG Goldleaf for Cannabis Enthusiasts Magical Butter (enter code WEEDANDGRUB for 20% off at checkout)

Jon Cappetta (<a href="https://hightimes.com" rel="nofollow" target="_blank">High Times</a>). Mike and Mary Jane catch up with their bud Jon, the VP of content for High Times. The trio smokes top-shelf weed (shout out <a href="https://figfarms.com" rel="nofollow" target="_blank">Fig Farms</a>!) and reminisces about meeting on the set of the 500-minute livestream for the 50th anniversary of the legendary pot mag. Cappetta shares life hacks, including how to clean your room on 1,000mg of THC, and stories of coming up in NYC as a music promoter and true cannabis enthusiast. But first, Mike and MJ discuss dynamic snaps, flappy claps, and what's up with California cannabis company Kushy Punch being in the news for alleged bad biz. LEAVE A 5-STAR REVIEW / TELL A BUD ABOUT US / A FRIEND IN WEED IS A FRIEND IN DEED Music by <a href="https://instagram.com/jessecasemusic/" rel="nofollow" target="_blank">Jesse Case</a> <a href="https://www.instagram.com/weedandgrub/" rel="nofollow" target="_blank">Weed+Grub IG</a> <a href="https://www.facebook.com/weedandgrub/" rel="nofollow" target="_blank">Weed+Grub Facebook</a> <a href="https://www.instagram.com/joncappetta/" rel="nofollow" target="_blank">Jon's IG</a> <a href="https://shopgoldleaf.com/" rel="nofollow" target="_blank">Goldleaf for Cannabis Enthusiasts</a> <a href="https://magicalbutter.com/" rel="nofollow" target="_blank">Magical Butter (enter code WEEDANDGRUB for 20% off at checkout)</a>

Teslas, THC Tolerance, & Top-Shelf Weed with Jon Cappetta

ITW:E35 - Jon Cappetta - High Times Magazine Ben &amp; Efrem find out how Jon Cappetta, VP of content at High Times Magazine got into the weeds  Find Jon online @Joncappetta

ITW:E35 - Jon Cappetta - High Times Magazine Ben &amp; Efrem find out how Jon Cappetta, VP of content at High Times Magazine got into the weeds Find Jon online @Joncappetta

ITW:E35 - Jon Cappetta - High Times Magazine #HollywoodSessions