Philip Graves's guest appearances

Philip Graves

IMTalk

The Innovation Show

Background Noise

Sách Nói Tài Chính | AudioBook Finance

Whitney Johnson

Aidan Connolly

David Allen

Pam Grout

Nir Eyal

Julian Treasure

Chris Westfall

Mark Allen

Michael Bungay Stanier

Andrew Huberman

Srini Pillay

Steven Kotler

Seth Godin

Daniel Z. Lieberman

Chris Hauth

OwlTail

Người Tiêu Dùng Học - Sự Thật Về Người Tiêu Dùng Và Tâm Lý Mua Sắm - Philip Graves 

If we depend on market research to dictate business decisions, today's guest explains how this is a big mistake. Market research cannot predict buying decisions because it focuses on the conscious mind, like most of our daily decisions in life and business. we make them unconsciously.With corporate risk aversion at an all-time high, it’s no surprise that marketing professionals increasingly reach for market research to support their strategies. Then, if products and marketing campaigns fail, they blame the research.While this episode is invaluable for all business owners and marketers – it will equally help us understand any customer better, but also understand ourselves.Today’s guest has had no hesitation in calling out a multi-billion dollar industry for its frailties and suggesting a better way. We welcome consumer behaviour expert and author of the best-seller ‘Consumerology: The Truth about Consumers and the Psychology of Shopping’, Philip GravesWe talk: Focus groups versus real life situationsWhy Asking Is FruitlessBrand Fails such as New Coke and The Post Office rebranding as ConsigniaHow brands like Red Bull succeeded in face of bad focus group researchSimplification and StickinessThe misattributing of consultancy spendThe importance of the entrepreneurial gut feelingThe importance of Social proofThe biases that sway our decisionsThe AFECT Model Analysis (of behavioural data) Frame (of mind) “Environment”  “Covert study” “Timeframe”You can find out more about Philip including where to buy his book here: http://philipgraves.net/

If we depend on market research to dictate business decisions, today's guest explains how this is a big mistake. Market research cannot predict buying decisions because it focuses on the conscious mind, like most of our daily decisions in life and business. we make them unconsciously. With corporate risk aversion at an all-time high, it’s no surprise that marketing professionals increasingly reach for market research to support their strategies. Then, if products and marketing campaigns fail, they blame the research. While this episode is invaluable for all business owners and marketers – it will equally help us understand any customer better, but also understand ourselves. Today’s guest has had no hesitation in calling out a multi-billion dollar industry for its frailties and suggesting a better way. We welcome consumer behaviour expert and author of the best-seller ‘Consumerology: The Truth about Consumers and the Psychology of Shopping’, Philip Graves We talk: Focus groups versus real life situations Why Asking Is Fruitless Brand Fails such as New Coke and The Post Office rebranding as Consignia How brands like Red Bull succeeded in face of bad focus group research Simplification and Stickiness The misattributing of consultancy spend The importance of the entrepreneurial gut feeling The importance of Social proof The biases that sway our decisions The AFECT Model Analysis (of behavioural data) Frame (of mind) “Environment”  “Covert study” “Timeframe” You can find out more about Philip including where to buy his book here: <a href="http://philipgraves.net/" rel="nofollow" target="_blank">http://philipgraves.net/</a>

EP 110: The Truth about Consumers and the Psychology of Shopping - Consumer.ology with Philip Graves

Go to www.imtalk.me for this weeks show notes.

Go to <a href="http://www.imtalk.me" rel="nofollow" target="_blank">www.imtalk.me</a> for this weeks show notes.

Episode 173 IMTalk - Philip Graves