Keren Lerner's guest appearances

Keren Lerner

Leadership, Brand Strategy & Transformation - Minter Dialogue

Employer Branding Podcast

Scott Monty

Charlene Li

Jeff Rohrs

Jeremy Waite

Rylan Holey

Simon Barrow

Calum Chace

Chris Harris

Jason Miller

Rob Walker

Kieran Flanagan

John Jantsch

Patrick Campbell

Vince Jeffs

Justin Brown

OwlTail

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her:Why do companies still need websites?Websites are seen as very static (in comparison to social), how do you drive engagement on a website?What are some of the common mistakes companies make with their sites?If someone comes to you with a terrible website, what are the elements you help them sort out?What should the structure be of a company website?What about content, should you have a blog section?How important are domain names?Should you try your hand at building your own site or use a developer/agency? What are estimated costs?How should a site interact with social media?What’s the ROI on a website and how do you measure it?Technology selection considerations - what’s the best tech?Where can we learn more about you and Top Left Design?That and don't miss Keren's poem about finishing off client work at the very end of the episode.Connect with Top Left Design &amp; Keren Lerner:Top Left Design: http://topleftdesign.comKeren on Twitter: https://twitter.com/topleftdesignKeren on LinkedIn: https://www.linkedin.com/in/kerenlernerOur tip of the week is Nuzzel: http://nuzzel.comOur shout out of the week is Lars Ingerslev of Smarp: https://twitter.com/lingerslevRead the show notes article: http://linkhumans.com/podcast/guide-company-websitesAll podcast write-ups: http://linkhumans.com/podcastSubscribe on iTunes: http://bit.ly/smknowhowPARTY TIME: Join us at the Link Humans new office warming party on Thursday 16 June @ work.life 13 Hawley Crescent, Camden Town, London. From 6pm onwards, hope to see you then!- Jorgen

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her: Why do companies still need websites? Websites are seen as very static (in comparison to social), how do you drive engagement on a website? What are some of the common mistakes companies make with their sites? If someone comes to you with a terrible website, what are the elements you help them sort out? What should the structure be of a company website? What about content, should you have a blog section? How important are domain names? Should you try your hand at building your own site or use a developer/agency? What are estimated costs? How should a site interact with social media? What’s the ROI on a website and how do you measure it? Technology selection considerations - what’s the best tech? Where can we learn more about you and Top Left Design? That and don't miss Keren's poem about finishing off client work at the very end of the episode. Connect with Top Left Design &amp; Keren Lerner: Top Left Design: <a href="http://topleftdesign.com" rel="nofollow" target="_blank">http://topleftdesign.com</a> Keren on Twitter: <a href="https://twitter.com/topleftdesign" rel="nofollow" target="_blank">https://twitter.com/topleftdesign</a> Keren on LinkedIn: <a href="https://www.linkedin.com/in/kerenlerner" rel="nofollow" target="_blank">https://www.linkedin.com/in/kerenlerner</a> Our tip of the week is Nuzzel: <a href="http://nuzzel.com" rel="nofollow" target="_blank">http://nuzzel.com</a> Our shout out of the week is Lars Ingerslev of Smarp: <a href="https://twitter.com/lingerslev" rel="nofollow" target="_blank">https://twitter.com/lingerslev</a> Read the show notes article: <a href="http://linkhumans.com/podcast/guide-company-websites" rel="nofollow" target="_blank">http://linkhumans.com/podcast/guide-company-websites</a> All podcast write-ups: <a href="http://linkhumans.com/podcast" rel="nofollow" target="_blank">http://linkhumans.com/podcast</a> Subscribe on iTunes: <a href="http://bit.ly/smknowhow" rel="nofollow" target="_blank">http://bit.ly/smknowhow</a> PARTY TIME: Join us at the Link Humans new office warming party on Thursday 16 June @ work.life 13 Hawley Crescent, Camden Town, London. From 6pm onwards, hope to see you then! - Jorgen

A Guide to Effective Company Websites, with Keren Lerner of Top Left Design

Minter Dialogue Episode #156 — This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, we talk about design thinking, what makes for great user interface and a beautiful design online, content marketing, copywriting and headline writing as well as bringing a luxury experience online. Keren provides lots of really useful tips and tricks, coming from someone who walks the talk. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #156 — This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, we talk about design thinking, what makes for great user interface and a beautiful design online, content marketing, copywriting and headline writing as well as bringing a luxury experience online. Keren provides lots of really useful tips and tricks, coming from someone who walks the talk. Meanwhile, you can comment and find the show notes on <a href="http://myndset.com" rel="nofollow" target="_blank">myndset.com</a> where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.<a href="https://www.patreon.com/minterdial" rel="nofollow" target="_blank">Support the show</a> (<a href="https://www.patreon.com/minterdial" rel="nofollow" target="_blank">https://www.patreon.com/minterdial</a>)

Online marketing tips and tricks from Keren Lerner, CEO of Top Left Design (MDE156)