Tim Polmear's guest appearances

Tim Polmear

The Shopify Dropify by The Cut

Grow A Small Business Podcast

Andy Miller

Stacey Brown Randall

Yuri Elkaim

Bob Moesta

Julie Mathers

Ingrid Thompson

David Wise

Andrew Jones

Tom Goodwin

Yaro Starak

Jeremy Miller

Kris Ward

Eric Reed

Jason Anderson

James Cuda

OwlTail

In mid-2013, using $1,000 start-up capital, Tim and his wife Bec founded Flat Tummy Tea (FTT). The online-only business sells a tea which helps 18 - 35 year old women reduce bloating. After Bec tried some competing products at the time, none worked and were more aimed at helping weight-loss - not digestion and bloating. This cast has many great lessons on why marketing, according to the late Peter Drucker, is one of only two things that create value in a business (the other is innovation). Upon launching FTT they repositioned, or created a sub-cateory of tea, to one for digestion and bloating. Tim also speaks a lot about discovering influencer marketing in late 2013 and double-downing on it, years before it became one of the key online marketing methods. Working with influencers like all the Kardashians, this marketing decision added millions to their exit price.    This cast covers:    sold in 2016, for $10m to a Canadian company, 2.5 - 3 years after starting; 700% annual sales growth; Australia was the launch market, USA is now the majority of sales; very big profit margins and great cash flows; started with $1k, no bank finance or other investors just the husband-and-wife founders; launched within three months of idea, which came from Bec experiencing the problem they ended up solving for hundreds of thousands of customers; main stress was flat-lining growth over some months; biggest stress was selling the business, but not much he would do differently; advice on doing a big exit, make sure all parties are winning; worked hard on getting the right team and in the right seats, and the right culture; going against his gut, didn’t spread themselves on too many marketing methods - focused hard on influencers marketing; 1.7m Instagram followers now; mindset shift was to be less conservative, more aggressive; habit he recommends building is to work ON the business, not IN it ; focus on what's working and not, and what customers want; invested heavily in mentors and networking; professional development invests an hour a day on podcasts in idle / dead time; hardest thing in business is the management of people - the bigger the business gets and faster growth, the more important management and culture is; he would tell himself on day one to know your ‘Why’, your vision and the number you are happy to exit with.  Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In mid-2013, using $1,000 start-up capital, Tim and his wife Bec founded Flat Tummy Tea (FTT). The online-only business sells a tea which helps 18 - 35 year old women reduce bloating. After Bec tried some competing products at the time, none worked and were more aimed at helping weight-loss - not digestion and bloating. This cast has many great lessons on why marketing, according to the late Peter Drucker, is one of only two things that create value in a business (the other is innovation). Upon launching FTT they repositioned, or created a sub-cateory of tea, to one for digestion and bloating. Tim also speaks a lot about discovering influencer marketing in late 2013 and double-downing on it, years before it became one of the key online marketing methods. Working with influencers like all the Kardashians, this marketing decision added millions to their exit price.  This cast covers: <ul> <li>sold in 2016, for $10m to a Canadian company, 2.5 - 3 years after starting;</li> <li>700% annual sales growth;</li> <li>Australia was the launch market, USA is now the majority of sales;</li> <li>very big profit margins and great cash flows;</li> <li>started with $1k, no bank finance or other investors just the husband-and-wife founders;</li> <li>launched within three months of idea, which came from Bec experiencing the problem they ended up solving for hundreds of thousands of customers;</li> <li>main stress was flat-lining growth over some months;</li> <li>biggest stress was selling the business, but not much he would do differently;</li> <li>advice on doing a big exit, make sure all parties are winning;</li> <li>worked hard on getting the right team and in the right seats, and the right culture;</li> <li>going against his gut, didn’t spread themselves on too many marketing methods - focused hard on influencers marketing;</li> <li>1.7m Instagram followers now;</li> <li>mindset shift was to be less conservative, more aggressive;</li> <li>habit he recommends building is to work ON the business, not IN it ;</li> <li>focus on what's working and not, and what customers want;</li> <li>invested heavily in mentors and networking;</li> <li>professional development invests an hour a day on podcasts in idle / dead time;</li> <li>hardest thing in business is the management of people - the bigger the business gets and faster growth, the more important management and culture is;</li> <li>he would tell himself on day one to know your ‘Why’, your vision and the number you are happy to exit with.</li> </ul> Music from <a href="https://filmmusic.io" rel="nofollow" target="_blank">https://filmmusic.io</a> "Cold Funk" by Kevin MacLeod (<a href="https://incompetech.com" rel="nofollow" target="_blank">https://incompetech.com</a>). License: CC BY (<a href="http://creativecommons.org/licenses/by/4.0/" rel="nofollow" target="_blank">http://creativecommons.org/licenses/by/4.0/</a>)

Sold for $10m less than 3 years after starting with $1k, their online tea business grew 700% each year thanks to getting into influencer marketing late 2013 before it was big (Tim Polmear)

Founded Ventures

In this Episode, The Cut's Director Ben De Jonge speaks to Shopify Merchant and the ecomm entrepreneur behind Flat Tummy Tea, Tim Polmear from Founded Ventures. Tim and his team at Founded Ventures are all about ecommerce and finding new opportunities for businesses and growth. Welcome to the second of our ecommerce interviews with Shopify merchants. This time around we called in to deepest darkest Tasmania to connect with the founder of Founded Ventures, Tim Polmear.  The Cut know Tim and his partner in life and crime, Bec, from their days starting up the uber-successful international brand Flat Tummy Tea. Tim is a highly successful digital entrepreneur and knows a thing or two about startups, branding, business, ecommerce and, of course, Shopify.  This is a good one. You'll learn lots. Press play. As Shopify experts and Perth's only Shopify Plus agency, The Cut are here to help ecommerce business people learn. One of the ways we do that is to share the stories of Shopify Merchants from all sorts of businesses. There's nothing better than hearing from your peers and learning from their ecommerce experiences. Find Founded Venture here. Our aim with Shopify Merchant interviews by The Cut is to share stories and gather insights and tips and tricks from ecommerce business people who are up and running so they can help other people learn the ins and outs and ups and downs of ecommerce. As Expert Shopify Partners, the team at The Cut have a great understanding of ecommerce and what it takes to build a successful online business. Using Shopify, we have been able to help all sorts of clients launch, customise and optimise online stores. We then offer our own Growth Programs to help clients continue to enhance and optimise their Shopify stores, with the flexibility to focus The Cut's own expertise on their areas that will give their business maximum benefits. Remember, the team at The Cut are here and ready to help Shopify and other ecommerce business owners improve websites and revenue via new themes, customisations, apps and new customer retention and conversion strategies. Contact The Cut today.

In this Episode, The Cut's Director Ben De Jonge speaks to Shopify Merchant and the ecomm entrepreneur behind Flat Tummy Tea, Tim Polmear from Founded Ventures. Tim and his team at Founded Ventures are all about ecommerce and finding new opportunities for businesses and growth. Welcome to the second of our ecommerce interviews with Shopify merchants. This time around we called in to deepest darkest Tasmania to connect with the founder of Founded Ventures, Tim Polmear.  The Cut know Tim and his partner in life and crime, Bec, from their days starting up the uber-successful international brand Flat Tummy Tea. Tim is a highly successful digital entrepreneur and knows a thing or two about startups, branding, business, ecommerce and, of course, Shopify.  This is a good one. You'll learn lots. Press play. As Shopify experts and Perth's only Shopify Plus agency, The Cut are here to help ecommerce business people learn. One of the ways we do that is to share the stories of Shopify Merchants from all sorts of businesses. There's nothing better than hearing from your peers and learning from their ecommerce experiences. <a href="https://www.founded.ventures/" rel="nofollow" target="_blank">Find Founded Venture here.</a> Our aim with Shopify Merchant interviews by The Cut is to share stories and gather insights and tips and tricks from ecommerce business people who are up and running so they can help other people learn the ins and outs and ups and downs of ecommerce. As Expert Shopify Partners, the team at The Cut have a great understanding of ecommerce and what it takes to build a successful online business. Using Shopify, we have been able to help all sorts of clients launch, customise and optimise online stores. We then offer our own Growth Programs to help clients continue to enhance and optimise their Shopify stores, with the flexibility to focus The Cut's own expertise on their areas that will give their business maximum benefits. Remember, the team at The Cut are here and ready to help Shopify and other ecommerce business owners improve websites and revenue via new themes, customisations, apps and new customer retention and conversion strategies. <a href="https://www.thecut.net.au/contact/" rel="nofollow" target="_blank">Contact The Cut today.</a>

Episode 5 - Shopify - Merchant Interview - Tim Polmear from Founded Ventures on ecommerce marketing success