Trenzio Turner's guest appearances

Trenzio Turner

Creatives Meet Business

Ashley Thompson

Kara Perez

Billy Moyer

McGarrah Jessee

Claire Siegel

Jen Spencer

Ryan Johnston

Jon Lebkowsky

Rachel Clemens

Alexis Davis

Kyle Ali

Sarah Marloff

James Renovitch

Carina Magyar

Neelan Choksi

OwlTail

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Trenzio Turner, Parter at Sanders\Wingo, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about empathy - how it differs from sympathy, how you can develop it, and how you can leverage it for your brand; and does it in just under 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Trenzio has to say!  0:00 to 2:14 - Ashland Opening Remarks and Intro of Trenzio Turner 2:14 to 2:37 - Introduction of Self and Topic (What is Empathy, How Do I Use It and How Can I Leverage it For My Brand?)  Empathy is a strength, not a weakness   2:38 to 4:19 - Difference Between Sympathy and Empathy  Empathy - putting yourself in someone else's shoes, understanding or relating to their beliefs, concerns, experiences or their emotions. Sympathy - having concern or showing welfare or sorrow for someone's misfortune or loss Empathy is ascending over time, sympathy is fleeting  Example with passing of friend's loved one     4:20 to 6:53 - How Do You Use It  Active listening - seeking to understand (about meaning, about purpose) 7 Key Components  Be attentive Ask open-ended questions Ask probing questions Requesting clarification Paraphrasing Reflect on feelings (be mindful of nonverbal cues) Summarize (create next steps)   Paul Lyons (writes about empathy in the workplace)- "people want to be heard and have their view acknowledged." It's not necessarily about agreeing, but about acknowledgment.    6:54 to 11:31 - How Can I Leverage Empathy For My Brand  Create a culture where empathy is nurtured and expected  Make questioning to understand a part of your DNA, part of the ethos of your brand Prioritize progress over wins and losses  Example with $2 bills at agency to recognize progress over wins / losses     Hire people with empathy, have soft skills  It's sticky, people want to stay Millennials perform better in an environment with empathy-based managers If managers don't have that, create a training program that includes empathy Unconscious bias training   Create solutions (products, services, offerings) through an empathetic lens  Silicon valley has mastered this New disciplines developed - design thinking, chief sustainability officers, UX, UI - all based on empathy     11:32 to 11:47 - Theodore Roosevelt quote  "Nobody cares about how much you know until they know how much you care."   11:51 to 12:52 - Ashland Closing Remarks  Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook)    If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. Get ready for more on Branding, stay tuned! Thanks! Ashland, Creatives Meet Business

Hi there folks! <a href="http://www.cmbatx.com" rel="noopener nofollow" target="_blank">Creatives Meet Business</a> is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features <a href="https://www.linkedin.com/in/trenzio-turner-9691674/" rel="noopener nofollow" target="_blank">Trenzio Turner</a>, Parter at <a href="https://www.sanderswingo.com" rel="noopener nofollow" target="_blank">Sanders\Wingo</a>, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about empathy - how it differs from sympathy, how you can develop it, and how you can leverage it for your brand; and does it in just under 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Trenzio has to say! <ul> <li>0:00 to 2:14 - Ashland Opening Remarks and Intro of <a href="https://www.linkedin.com/in/trenzio-turner-9691674/" rel="noopener nofollow" target="_blank">Trenzio Turner</a></li> <li>2:14 to 2:37 - Introduction of Self and Topic (What is Empathy, How Do I Use It and How Can I Leverage it For My Brand?) <ul> <li>Empathy is a strength, not a weakness</li> </ul> </li> <li>2:38 to 4:19 - Difference Between Sympathy and Empathy <ul> <li>Empathy - putting yourself in someone else's shoes, understanding or relating to their beliefs, concerns, experiences or their emotions.</li> <li>Sympathy - having concern or showing welfare or sorrow for someone's misfortune or loss</li> <li>Empathy is ascending over time, sympathy is fleeting <ul> <li>Example with passing of friend's loved one</li> </ul> </li> </ul> </li> <li>4:20 to 6:53 - How Do You Use It <ul> <li>Active listening - seeking to understand (about meaning, about purpose)</li> <li>7 Key Components <ol> <li>Be attentive</li> <li>Ask open-ended questions</li> <li>Ask probing questions</li> <li>Requesting clarification</li> <li>Paraphrasing</li> <li>Reflect on feelings (be mindful of nonverbal cues)</li> <li>Summarize (create next steps)</li> </ol> </li> <li>Paul Lyons (writes about empathy in the workplace)- "people want to be heard and have their view acknowledged." It's not necessarily about agreeing, but about acknowledgment. </li> </ul> </li> <li>6:54 to 11:31 - How Can I Leverage Empathy For My Brand <ol> <li>Create a culture where empathy is nurtured and expected <ul> <li>Make questioning to understand a part of your DNA, part of the ethos of your brand</li> <li>Prioritize progress over wins and losses <ul> <li>Example with $2 bills at agency to recognize progress over wins / losses</li> </ul> </li> </ul> </li> <li>Hire people with empathy, have soft skills <ul> <li>It's sticky, people want to stay</li> <li>Millennials perform better in an environment with empathy-based managers</li> <li>If managers don't have that, create a training program that includes empathy</li> <li>Unconscious bias training</li> </ul> </li> <li>Create solutions (products, services, offerings) through an empathetic lens <ul> <li>Silicon valley has mastered this</li> <li>New disciplines developed - design thinking, chief sustainability officers, UX, UI - all based on empathy</li> </ul> </li> </ol> </li> <li>11:32 to 11:47 - Theodore Roosevelt quote <ul> <li>"Nobody cares about how much you know until they know how much you care."</li> </ul> </li> <li>11:51 to 12:52 - Ashland Closing Remarks <ul> <li>Stay in touch, email us (<a href="mailto:ashland@cmbatx.com">ashland@cmbatx.com</a>) or connect with us on social (@createmeetbiz on <a href="https://www.instagram.com/createmeetbiz/" rel="noopener nofollow" target="_blank">Instagram</a> and <a href="https://twitter.com/CreateMeetBiz" rel="noopener nofollow" target="_blank">Twitter</a> // Creatives Meet Business on <a href="https://www.facebook.com/CreativesMeetBusiness/" rel="noopener nofollow" target="_blank">Facebook</a>)</li> </ul> </li> </ul> If you like what you hear, share the podcast with your friends, rate and review. To stay in the loop - follow us on <a href="https://www.instagram.com/createmeetbiz/" rel="noopener nofollow" target="_blank">Instagram</a>, <a href="https://twitter.com/CreateMeetBiz" rel="noopener nofollow" target="_blank">Twitter</a>, <a href="https://www.facebook.com/CreativesMeetBusiness/" rel="noopener nofollow" target="_blank">Facebook</a> or subscribe to the <a href="http://www.cmbatx.com" rel="noopener nofollow" target="_blank">newsletter</a>. Get ready for more on Branding, stay tuned! Thanks! Ashland, Creatives Meet Business

Ep. 28 - "What is Empathy and How Do I Leverage It for My Brand" with Trenzio Turner